Companies with the most “misleading pricing” complaints

What this means and where to escalate →

Advertised price, deal or discount not honoured. Ranked by reports found in the public Trustpilot reviews we analysed; counts depend on how many reviews of each company are in the census so far.

All companies with evidenced “misleading pricing” complaints, A–Z

387 companies. Every company listed has at least three reviews our census classified under this issue and passes the evidence gate for it (two or more verbatim quotes from distinct reviews); the table above ranks the fifty with the most reports.

• 1st Formations (6)
• 2290Tax.com (3)
• A Abana Auto Insurance (10)
• AARDY (7)
• Above Lending (22)
• Absolute Translations Ltd (7)
• Advance America (38)
• Adventure Life (7)
• Aerial Direct (8)
• Aerotravels (9)
• Affordable Contractors Insurance (3)
• After.com (6)
• ALA Insurance (8)
• AlphaSights (8)
• Alternative Airlines (12)
• Amazon.com, Inc. (39)
• Amber (21)
• American Collectors Insurance (7)
• American Cruise Lines (10)
• American Express (20)
• American Express Global Business Travel (5)
• Americor (12)
• Amscot (6)
• APEC Water Systems (5)
• Arbor (23)
• ASAP Tickets (147)
• Assetsure Insurance (4)
• AssuranceAmerica (14)
• Atom.com (13)
• AutoComplete, Inc (6)
• Autotrader UK (16)
• aven.com (30)
• Barrhead Travel (91)
• Believe Loans (7)
• bespokehotels.com (4)
• Best4 Warranty (6)
• BestForeignExchange (20)
• BetterPic | AI Generated Headshots (3)
• beYogi (15)
• Bezel (8)
• BG Insurance (16)
• Bits (9)
• Biz2Credit (10)
• Bluelotusvacations (6)
• Bodybuilding Warehouse (11)
• Bolsover Cruise Club (21)
• BQ Watches (3)
• Breeze Competitions (9)
• Brentacre Insurance (9)
• Bridge Base Online (5)
• BriteCo (4)
• British Seniors (20)
• BT (176)
• BudgetAir.co.uk (57)
• Bumper (45)
• Business Skies (16)
• Business-Class.com (37)
• Byzfunder (14)
• C2FO (8)
• Capital on Tap (7)
• Carcraft (47)
• Card Saver (13)
• carehome.co.uk (9)
• Cash For My Miles (5)
• Cash4gold-now (26)
• Caspian Insurance (11)
• Castleberg Outdoors (5)
• CheapOair.com (82)
• Chris Knott Insurance (11)
• Chrysalis Finance (4)
• CI Group (9)
• Clarity Business Travel (5)
• CleanChoice Energy (14)
• ClearMatch (11)
• Comfort Insurance (9)
• Compare Power (Best Energy Plans) (8)
• Compare the Market (196)
• Cover Today (13)
• Credible (20)
• Credit Union of New Jersey (3)
• CruiseDirect (19)
• CruiseHub (4)
• CruiseKings (11)
• Currency Exchange Corporation Limited (16)
• Currency Solutions (7)
• Current (58)
• Davinci Virtual Office Solutions (5)
• Destinology (5)
• Diabetic Exchange USA (10)
• Dinso Resort & Villas Ko Chang, Vignette Collection by IHG (8)
• Direct Line - Business (9)
• Direct Line Cruises (13)
• Dropship Unlocked (4)
• Duet Display (4)
• Earnest (19)
• easyStorage (17)
• EBLOfficial (3)
• Ecosave Gas & Power (39)
• EE (258)
• eFinancial Life Insurance (15)
• eHealth Medicare (21)
• electricityrates.com (11)
• Energy Control Technologies, Inc. (3)
• Ethos (25)
• eurochange (15)
• Exodus Adventure Travels (11)
• Expedia (195)
• Express Gold Cash (20)
• FareObuddy (19)
• Figure (16)
• First Tech (11)
• First2Protect (6)
• FirstMortgage (7)
• Five Star Alliance (3)
• Flagstone (9)
• Flaticon (14)
• Flight Centre UK (30)
• Fluro (8)
• Fly Luxury (7)
• FlyDealFare.com (36)
• Flyer Club (18)
• Fortray Global Services Limited (13)
• Freedom Destinations (5)
• FrithRugs (4)
• Frontier Airlines (12)
• Fundbox (7)
• Gatby (11)
• GC Partners (7)
• Gigaclear (76)
• GlobalWebPay (13)
• Golfbreaks (12)
• GoSun (3)
• GRANGE MOTORS (4)
• Greaves Sports (5)
• Greenlight Insurance Services Limited (4)
• Groupon UK (14)
• Halo Holidays (7)
• Handepay (16)
• Happen Bank (33)
• Harvest (11)
• Hays Travel (104)
• Headout (167)
• Healthpilot (5)
• Heatable (10)
• Heath Crawford (11)
• Heights Finance Corporation (11)
• HelloGov AI (38)
• Higlobe (6)
• Hill (6)
• Holborn Assets (25)
• Holidaysplease (5)
• Homeshield Scotland Ltd (30)
• Honda UK (6)
• HostPapa (9)
• HotelsOne (55)
• Hotstar (14)
• Howden Insurance (62)
• Howden Life & Health (8)
• HPS Insurance (4)
• HSBC UK (25)
• Hugo Insurance Services (23)
• Humblefax (13)
• Hydrow (65)
• Hypervolt (5)
• IgluSki (8)
• IGS Energy (41)
• iLovePDF (10)
• Inheritance Funding Company (4)
• Inspire Clean Energy (51)
• Insurify (43)
• Integrity Energy (4)
• Invest Islands (3)
• Investec (15)
• IONOS | ionos.fr (6)
• iSpring Water Systems (7)
• Jerry (6)
• Jet2holidays (64)
• JustPark (92)
• Kapitus (6)
• Karma Group (4)
• Kay Jewelers (8)
• KEH Camera (28)
• Kenwood Travel (17)
• Key Currency (23)
• Kovo (23)
• Ladder (8)
• LEAF Commercial Capital, Inc. (5)
• Leeds Building Society (7)
• Leisuredays Insurance (14)
• LendingTree (11)
• Lendio (16)
• LifeSource Water Systems (3)
• Lime (4)
• Loan.co.uk (5)
• Love Cuba (4)
• Love Energy Savings (23)
• loveholidays UK (244)
• Lovey (9)
• Lumon (13)
• Luv Cars (8)
• Majmua (4)
• Mango Tours (45)
• Manor FX (4)
• Massage Magazine Insurance Plus (10)
• Mauritius Holidays Direct (5)
• Medicare Solutions (14)
• MedicareAdvantage.com (8)
• Memoria Direct Cremation & Funerals (5)
• Midcounties (3)
• Miles Morgan Travel (4)
• Mintfares.com (6)
• Monex (5)
• Moneycorp (10)
• MoneyKey (7)
• Monument (17)
• MPOWER Financing (5)
• myGemma (6)
• Napo Pet Insurance (7)
• Nationalcar (8)
• Natural Habitat Adventures (5)
• NetCredit (23)
• Newark Airport Long Term Parking (12)
• NewDay USA (12)
• NEWITY LLC (3)
• NextDigitalKey (10)
• Nexus Mods (10)
• Norton Finance (4)
• Nottingham Building Society (6)
• Novamar Insurance (3)
• Novatech (6)
• NOW (43)
• Oakbrook Loans (15)
• OakNorth Bank (6)
• Octopus Energy España (5)
• OfficeServ (3)
• Oleaia (5)
• OnDeck (26)
• OneMain Financial (121)
• Oportun (14)
• OrlandoAttractions.com (13)
• Panache Cruises (5)
• Paragon Bank (17)
• Pawp (17)
• PayItMonthly (8)
• Peacocktv (34)
• Peninsula UK (7)
• Peter James Insurance (15)
• Phoenix Energy One, LLC (4)
• Pipdance (4)
• Platypus Tours (8)
• Pol-Plan Ubezpieczenia (3)
• Policybazaar UAE (4)
• Porkbun (5)
• Priory (4)
• Protect Line - Life Insurance (10)
• Puppies.com (5)
• Quality Company Formations (4)
• Quandoo (20)
• Quark Expeditions (3)
• Queensboro (3)
• QuickFile Accounting Software (9)
• Rakuten (USA) (15)
• RAMSDENSCURRENCY.co.uk (9)
• Rapid Formations (8)
• Reach Financial™ (10)
• Registered Address Ltd (3)
• Reprise Financial (92)
• Republic Finance (3)
• Rhythm Energy (8)
• Rickshaw Travel (3)
• Riverbend Consulting (3)
• ROL Cruise (26)
• Ron Skinner and Sons (7)
• Routledge (4)
• Royal Kennel Club Pet Insurance (9)
• Ryanair (63)
• Sallie Mae (82)
• SaveOnEnergy.com (30)
• SBG Funding (19)
• ScoresMatter (7)
• Secure For Life (16)
• SecureDataRecovery.com (9)
• SelectQuote Home & Auto (24)
• Sell Your Gold (16)
• Sellvia (43)
• Serenity Insurance (9)
• Seven Corners (16)
• Shawbrook (16)
• Shop Solar (14)
• Shutterstock (20)
• Simple.biz (4)
• Ski.com (15)
• Skyclub.com "The First & Business Flight Company" (3)
• SkyHawker (3)
• Skylux Travel (20)
• SKYWITHCLASS (15)
• Smart Currency Exchange (10)
• Smart Insurance (97)
• SmartMatch Insurance Agency, LLC (13)
• Snap Finance (19)
• Social Nature (16)
• Solar Panel Funding (37)
• Solar-Estimate.org (11)
• Southwest Airlines (7)
• Spirit Dental (10)
• Spotloan (19)
• Spring Savings (49)
• Stake (56)
• Staysure Travel Insurance (173)
• Stgeorge (4)
• Stitch (24)
• Strong Home Mortgage, LLC (6)
• Sungage Financial (10)
• Sunrun (17)
• Sunsave (5)
• T-Mobile (107)
• Teal (3)
• Tetradpay (3)
• Thankbox (6)
• The Camping and Caravanning Club (16)
• The Carwash Company (3)
• The Free Website Guys (18)
• The General® (122)
• The Insurance Surgery Ltd (3)
• The Zebra (16)
• TheTravelMakers.co.uk (35)
• Think Energy (7)
• Ticketmaster UK (41)
• Tidyalloys (6)
• Timports (4)
• TopBusinessClass (21)
• TopCashback (93)
• Tower Loan (17)
• Tracxn (3)
• Trailfinders (60)
• Trainline (125)
• TranslateSwift (47)
• Travel Center (17)
• Travel Defenders (8)
• Travel Goals UK (3)
• Travel House (11)
• Travel Visa Pro (8)
• Travelbag (3)
• TravelBusinessClass (10)
• Travelopod (37)
• Tresl® (23)
• TriEagle Energy (6)
• TripInsure101 (3)
• TUI Danmark (10)
• TUI UK & Ireland (171)
• TUI.com Deutschland (10)
• TXU Energy (12)
• UENI (9)
• United Medicare Advisors (48)
• US Birth Certificates & Vital Records (23)
• US Ghost Adventures (5)
• US Hole In One (3)
• Usay Compare (11)
• Use AI (119)
• Uswich (3)
• Vecteezy (6)
• Veteran Debt Assistance (22)
• viagogo (70)
• VIPFARES (3)
• Virgin Atlantic (9)
• VisaSyst | Travel Documents, Simplified (97)
• Visicover (3)
• Visitors Insurance - Community Insurance Agency, Inc. (6)
• VisitorsCoverage Inc. (21)
• Vital Forms Direct | Vital Records Services (53)
• Vitality (30)
• Vivint Solar (9)
• Vodafone España (13)
• Vodafone UK (94)
• Wasabi Technologies (4)
• webuyanycar (178)
• William Hill (18)
• Wisetack (8)
• World of Wool (5)
• Wowcher (106)
• xchangeofamerica.com (8)
• Yorkshire Building Society (12)
• Your Way Insurance (21)
• YouTube (12)
• ZeroBounce (5)
• Zicasso (4)
• Zillion Insurance (8)