Luv Cars: most-reported complaints
Automated analysis of 245 public Trustpilot reviews published 2020-09-03 to 2026-08-21. TrustScore 4.7 from 1,607 total reviews — see the Trustpilot page. Quick answer: is Luv Cars legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report that customer support is unhelpful, with 19 complaints accounting for 34% of identified issues. Support being unreachable is the second most common concern, cited in 17 cases or 30% of complaints. Other frequent issues include faulty products and general problems, each representing 14% of the complaints.
How to reach Luv Cars
These are the contact details Luv Cars publishes on its Trustpilot profile, as of our last check on 2026-09-24 — phone 0161 667 8000, address The Blue Tower, MediaCityUK, Salford, M50 2ST, GB.
The company claimed its Trustpilot profile on 2020-02-07, uses Trustpilot’s paid features, and last replied to a negative review on 2026-08-27. Trustpilot ranks it 54 of 99 in Finance Broker. We last checked this profile on 2026-09-24 and found 2 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Companies House: LUV CARS LIMITED (no. 16813120), active, incorporated 2025 (0.8 years); next accounts due 2027-07-27. 1 current officer; 1 filings in the last 12 months (1 filings on record). official record — public register facts, not an indicator of wrongdoing; officer changes are routine in many company structures. Live Companies House status as of 2026-09-23.
Forum footprint: 0 MoneySavingExpert forum discussions mention this company (browse). Roughly 0 of the top, relevance-sorted search results were posted in the last 90 days — an approximate figure by construction, not a true recency count.
Elsewhere: 4.4★ on Google (0 reviews)
TrustScore over time
4.7 → 4.7 across 5 census measurements since 2026-08-12. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-08-21 (84%, 7.7d) · 2026-09-12 (96%, 8.4d) · 2026-09-21 (96%, 8.4d) · 2026-09-24 (96%, 8.4d).
Severity: 34% of this company’s 56 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
Reviewers here waited a median of 1.7 days between the experience and publishing their negative review (55 reviews record both dates).
Measured reply time: across 39 negative reviews that received a public reply, the median wait was 4.8 days — the company profile reports an average of 8 days. The two are measured differently: ours counts only replies we captured to negative reviews.
Reply quality: of 39 company replies to negative reviews analysed, 23% engaged with the specific problem and 64% were generic templates.
18% of its 170 recent 5★ reviews came from accounts that had written only that one review when we captured it (the median across companies is about 39%). A high share is a reason to look closer, not evidence of fake reviews.
Sector benchmark: support unhelpful makes up 34% of this company’s complaints vs a 28% median across 169 ranked companies in its sector.
Review velocity: 459 of this company’s 1,607 Trustpilot reviews (29%) were written in the last 12 months.
What are the most common complaints about Luv Cars?
Support unhelpful
19 reports · 34% of complaintssteady“They gave me a very damaged car that cost about £1,000 to repair.”
2 readers marked this review helpful on Trustpilot.
“A car that luvcar had sourced for me had an outstanding recall and subsequently burst into flames”
2 readers marked this review helpful on Trustpilot.
“The dealer denied ever agreeing to an MOT. I tried calling my Luv Car Loan agent—who had promised to be on standby—but got no answer.”
The company replied on 2025-03-18: “Hi Manuela, we are so sorry to hear about your experience with us. We always strive to offer outstanding customer service to our clients so we are very disappointed to hear how things have gone for…”
Our classifier read this reply as a substantive response.
It promised: refund.
1 reader marked this review helpful on Trustpilot.
Support unreachable
17 reports · 30% of complaintsrising since 2025-11“when any problems refuses to answer calls”
2 readers marked this review helpful on Trustpilot.
“tried calling 4 different numbers and no one answered.”
1 reader marked this review helpful on Trustpilot.
“I have also emailed them several times but had no response.”
1 reader marked this review helpful on Trustpilot.
Other
8 reports · 14% of complaintsfalling“hit your credit profile with loads of hard searches from different lenders”
1 reader marked this review helpful on Trustpilot.
“Says we help everyone all lies don’t wast ur time”
1 reader marked this review helpful on Trustpilot.
“dealership refused to refund the deposit”
The company replied on 2026-07-22: “Hi Muhammad, thank you for taking the time to share your feedback. We’re truly sorry to hear about the experience not meeting expectations. This isn’t the level of service we aim to provide, and we…”
Our classifier read this reply as a template response.
Faulty product
8 reports · 14% of complaintsfalling“They gave me a very damaged car that cost about £1,000 to repair.”
2 readers marked this review helpful on Trustpilot.
“A car that luvcar had sourced for me had an outstanding recall and subsequently burst into flames”
2 readers marked this review helpful on Trustpilot.
“The dealer denied ever agreeing to an MOT. I tried calling my Luv Car Loan agent—who had promised to be on standby—but got no answer.”
The company replied on 2025-03-18: “Hi Manuela, we are so sorry to hear about your experience with us. We always strive to offer outstanding customer service to our clients so we are very disappointed to hear how things have gone for…”
Our classifier read this reply as a substantive response.
It promised: refund.
1 reader marked this review helpful on Trustpilot.
Misleading pricing
6 reports · 11% of complaintsfalling“The quote they give you is not the same as the agreement”
2 readers marked this review helpful on Trustpilot.
“The dealer denied ever agreeing to an MOT. I tried calling my Luv Car Loan agent—who had promised to be on standby—but got no answer.”
The company replied on 2025-03-18: “Hi Manuela, we are so sorry to hear about your experience with us. We always strive to offer outstanding customer service to our clients so we are very disappointed to hear how things have gone for…”
Our classifier read this reply as a substantive response.
It promised: refund.
1 reader marked this review helpful on Trustpilot.
“signed a contract and no car.”
The company replied on 2024-09-10: “Hi Edina, we are so sorry to hear about your experience with us. We always strive to offer outstanding customer service to our clients so we are very disappointed to hear how things have gone for…”
Our classifier read this reply as a template response.
1 reader marked this review helpful on Trustpilot.
Delivery late
3 reports · 5% of complaintssteady“up to now we haven’t got the car”
“Dislike how long it took”
The company replied on 2026-01-08: “Hi Mr Hudspeth, thank you for feedback. We sincerely apologise for any inconvenience you experienced during your time with our service. We will have this investigated further to ensure the…”
Our classifier read this reply as a template response.
“we were told there would be a 5 day turn around to receive payment for the car which then turned into a 3 week wait”
Compare Luv Cars with…
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-07.