World of Wool: most-reported complaints
Automated analysis of 337 public Trustpilot reviews published 2021-02-18 to 2026-08-14. TrustScore 4.9 from 7,225 total reviews — see the Trustpilot page. Quick answer: is World of Wool legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report that products are not as described, with 37 reports accounting for 28% of the 130 complaints identified. Delivery issues are also frequent, including 30 reports of late deliveries and 22 reports of failed deliveries. Additionally, 15 reviewers reported overcharging, representing 12% of the complaints.
How to reach World of Wool
These are the contact details World of Wool publishes on its Trustpilot profile, as of our last check on 2026-09-24 — phone 03300 564888, email [email protected], address 8, The Old Railway, Huddersfield, HD3 4PE, GB.
The company claimed its Trustpilot profile on 2021-03-01 and uses Trustpilot’s paid features. Trustpilot ranks it 1 of 13 in Wool Store. We last checked this profile on 2026-09-24 and found 0 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Forum footprint: 7 MoneySavingExpert forum discussions mention this company (browse). Roughly 0 of the top, relevance-sorted search results were posted in the last 90 days — an approximate figure by construction, not a true recency count. Recent thread titles: “E: 10/12 Win a huge World of Wool prize worth over £500!”, “E: 25/07 Win a year of yarn from World of Wool and Simply Knitting 252”, “E: 02/04 Win World Of Wool Yarn Bundle”.
Elsewhere: 4.6★ on Google (0 reviews)
TrustScore over time
4.9 → 4.9 across 5 census measurements since 2026-08-12. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-08-15 (0%, 0.0d) · 2026-09-05 (0%, 0.0d) · 2026-09-08 (0%, 0.0d) · 2026-09-11 (0%, 0.0d).
Severity: 5% of this company’s 130 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
Reviewers here waited a median of 6.9 days between the experience and publishing their negative review (127 reviews record both dates).
Measured reply time: across 124 negative reviews that received a public reply, the median wait was 0.6 days — the company profile reports an average of under a day.
Reply quality: of 124 company replies to negative reviews analysed, 74% engaged with the specific problem and 8% were generic templates.
11% of its 196 recent 5★ reviews came from accounts that had written only that one review when we captured it (the median across companies is about 39%). A high share is a reason to look closer, not evidence of fake reviews.
Sector benchmark: not as described makes up 28% of this company’s complaints vs a 21% median across 140 ranked companies in its sector.
Review velocity: 78 of this company’s 7,225 Trustpilot reviews (1%) were written in the last 12 months.
What are the most common complaints about World of Wool?
Not as described
37 reports · 28% of complaintssteady“the colour of the yarn was slightly different from that online”
The company replied on 2023-03-16: “Hi Debbie, thank you for your feedback. Colours of yarn can appear different on different screens and devices, we always recommend ordering a sample prior to your main order to make sure that you are…”
Our classifier read this reply as a substantive response.
It promised: refund.
1 reader marked this review helpful on Trustpilot.
“discovered what’s been advertised as a filler is basically an unprocessed raw material containing at least 10% of weight in garbage”
The company replied on 2024-02-09: “Hi Kate, we're sorry to hear about your experience with the Kapok. It does contain some vegetable matter as it hasn't been carded to remove this. If you're looking to stuff a pillow for a toddler…”
Our classifier read this reply as a substantive response.
It promised: a replacement.
“this is not 100% wool”
The company replied on 2023-02-21: “Hi Petty, thank you for taking the time to leave feedback for us. I’m sorry to hear that you are unhappy with your order. I have spoken to my colleagues and we can’t find any correspondence from you…”
Our classifier read this reply as a deflection.
Delivery late
30 reports · 23% of complaintsrising since 2024-07“Long delivery times.”
The company replied on 2025-03-18: “Hi Zandra, thank you for your review :) Please accept our apologies; it looks like there was a 1 day delay in sending your order to you as we were waiting for a item to be made for it. I can see that…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
1 reader marked this review helpful on Trustpilot.
“dispatch times are awful !”
The company replied on 2025-03-17: “Hi Gwen, thank you for your feedback :) Our dispatch times can be found on our website here: https://www.worldofwool.co.uk/pages/delivery We try to get orders out as quickly as possible, but at busy…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
1 reader marked this review helpful on Trustpilot.
“I was disappointed about the length of time my order took to arrive.”
The company replied on 2025-03-13: “Thank you for your feedback :) Your order took 2 working days longer than our 5 working day turnaround time; please accept our apologies for this. The items on your order were in high demand and our…”
Our classifier read this reply as a substantive response.
1 reader marked this review helpful on Trustpilot.
Delivery failed
22 reports · 17% of complaintsrising since 2024-07“I have not received the shipment.”
The company replied on 2024-05-16: “Hi Roymon, I am sorry to hear you have not received your order as yet. I have looked into this with Ross who has been dealing with this for you, to ascertain what has happened in this instance. I can…”
Our classifier read this reply as a substantive response.
“I still haven’t received it!”
The company replied on 2023-03-20: “Hi Mary, thank you for your review. This order was sent with Royal Mail 2nd Class post (as requested) and so will take a little longer to arrive than our standard delivery which is next working day…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
“nobody ever showed up. The only thing that came was an email from DPD saying that they couldn't deliver”
The company replied on 2022-07-14: “We're terribly sorry to hear about this issue with DPD and will be talking to them about it. As this is the first time we have been notified of your issue and you have already collected the parcel.…”
Our classifier read this reply as a deflection.
Overcharging
15 reports · 12% of complaintsfalling“my $28 order is costing me $48”
The company replied on 2022-07-25: “Hi Lindsay, thank you for your feedback, we're really sorry to hear about the problems with this order. The Tour de Fleece discount is put in manually by customers at checkout; this year we gave a…”
Our classifier read this reply as a substantive response.
1 reader marked this review helpful on Trustpilot.
“I ended up paying for shipment, vat and inport taxes 110-120 €”
“Shipping and taxes are 63.80e. Much more than the fibers !”
The company replied on 2025-03-17: “Hi Ariane, thank you for your feedback :) Sadly duties and taxes are out of our control as they are levied by the importing country. We have information about this in our delivery FAQs here:…”
Our classifier read this reply as a template response.
Faulty product
13 reports · 10% of complaintsfalling“No spare needle, black needle snapped in half an hour, red needle was missing from the package”
The company replied on 2025-01-28: “Hi Jessica, I'm sorry to hear that you have a missing needle; if you'd like to drop us an email with your order details we can get a new one sent out to you :) The email address to contact is…”
Our classifier read this reply as a substantive response.
It promised: a replacement.
“one colour however us basically unusable because it's a fuzzy and hardly any locks”
The company replied on 2024-02-05: “Hi Natasha, thank you for your feedback :) I'm sorry to hear that the Cocoa locks were unusable, our team haven't heard from you about this so I've asked them to email you this morning to get this…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
“Poor quality slivers and Corriedale batts”
The company replied on 2024-01-19: “Hello Helena, thank you for your review :) I'm sorry that you aren't happy with the tops and slivers that you have receive. I've spoken to my colleague who has been emailing with you and it sounds…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
Misleading pricing
5 reports · 4% of complaintsrising since 2024-07“Never had a site that doesn’t give you the price straight out but adds local tax then a variety of postage charges.”
“I tried to buy with vat, but think I have ended up with ones that are without, so I don’t know how they are going to work.”
The company replied on 2025-01-02: “Thank you for your feedback Frances! The VAT removed from the gift vouchers at checkout, this is stated on the product information :) If you order a £10 gift voucher, that is that value that you pay…”
Our classifier read this reply as a substantive response.
“Only after payment the note that all taxes and custom duties are responsibility to pay for the non-UK customers, appeared on the screen.”
The company replied on 2024-11-11: “Hi Elena, thank you for taking the time to leave us some feedback :) The option on the website shows the prices with or without VAT, not tax in general. If you're not in a VAT paying country then the…”
Our classifier read this reply as a substantive response.
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-02.