Assetsure Insurance: most-reported complaints
Automated analysis of 270 public Trustpilot reviews published 2022-09-06 to 2026-09-01. TrustScore 4.9 from 3,865 total reviews — see the Trustpilot page. Quick answer: is Assetsure Insurance legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report issues with other matters and unhelpful support, each accounting for 29% of the 45 identified complaints out of 270 reviews. Support unreachable issues made up 13% of complaints, while warranty disputes accounted for 11%. The trend for other issues is rising, while support unhelpful and support unreachable trends are flat, and warranty disputes are falling.
How to reach Assetsure Insurance
These are the contact details Assetsure Insurance publishes on its Trustpilot profile, as of our last check on 2026-09-24 — phone 0208 0033 190, email [email protected], address 3rd Floor Peek House, London, EC3M 1EB, GB.
The company claimed its Trustpilot profile on 2015-03-18, uses Trustpilot’s paid features, and last replied to a negative review on 2026-07-29. We last checked this profile on 2026-09-24 and found 2 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Forum footprint: 0 MoneySavingExpert forum discussions mention this company (browse). Roughly 0 of the top, relevance-sorted search results were posted in the last 90 days — an approximate figure by construction, not a true recency count.
Elsewhere: 3.9★ on Google (0 reviews)
TrustScore over time
4.9 → 4.9 across 14 census measurements since 2026-08-12. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-08-15 (100%, 0.0d) · 2026-08-18 (100%, 0.0d) · 2026-08-21 (100%, 0.0d) · 2026-08-24 (100%, 0.0d) · 2026-08-27 (100%, 0.0d) · 2026-08-30 (100%, 0.0d) · 2026-09-02 (100%, 0.0d) · 2026-09-08 (100%, 0.0d) · 2026-09-11 (100%, 0.0d) · 2026-09-14 (100%, 0.0d) · 2026-09-17 (100%, 0.0d) · 2026-09-21 (100%, 0.0d) · 2026-09-24 (100%, 0.0d).
Severity: 24% of this company’s 45 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
Reviewers here waited a median of 1.0 days between the experience and publishing their negative review (49 reviews record both dates).
What their policy promises
complaint process: contact us at the above address or e-mail [email protected]
“If you wish to make a complaint about how we hold or use your data, please contact us at the above address or you may e-mail **[email protected]**”
complaint process: contact the Information Commissioner’s Office
“If you are dissatisfied with how we deal with your complaint, you may contact the Information Commissioner’s Office: The Information Commissioner Wycliffe House, Water Lane Wilmslow, SK9 5AF **Phone:** 08456 30 60 60”
complaint process: contact Data Protection Officer Assetsure
“If you disagree with the outcome of an automated decision, please contact us at: Data Protection Officer Assetsure, Third Floor Peek House, 20 Eastcheap, London, EC3M 1EB”
complaint process: contact us
“If you have any questions or queries about this policy please contact us.”
Quoted verbatim from the company’s own published policy (source page); complaint counts are census classifications. As of 2026-09-12.
Policy-page monitoring
We monitor this company’s published policy page for changes. No changes have been detected since we started watching on 2026-09-01.
Automated change detection on the company’s own published policy page — a record of when the page changed, not a judgement on what changed.
Measured reply time: across 67 negative reviews that received a public reply, the median wait was 1 days — the company profile reports an average of under a day. The two are measured differently: ours counts only replies we captured to negative reviews.
Reply quality: of 67 company replies to negative reviews analysed, 43% engaged with the specific problem and 1% were generic templates.
17% of its 229 recent 5★ reviews came from accounts that had written only that one review when we captured it (the median across companies is about 39%). A high share is a reason to look closer, not evidence of fake reviews.
Sector benchmark: other makes up 29% of this company’s complaints vs a 16% median across 126 ranked companies in its sector.
Review velocity: 367 of this company’s 3,865 Trustpilot reviews (9%) were written in the last 12 months.
What are the most common complaints about Assetsure Insurance?
Other
13 reports · 29% of complaintsrising since 2025-01“Turned me down for insurance for my omega watch with no explanation given whatsoever.”
The company replied on 2023-12-20: “Hi Nick, Thank you for your review of our service and I’m sorry we have been unable to offer you insurance for your watch. We try to offer quotations for as many risks as possible, but our insurers,…”
Our classifier read this reply as a deflection.
2 readers marked this review helpful on Trustpilot.
“Insured me and then cancelled my policy”
The company replied on 2025-03-31: “Hi Emma, Thank you for your review of our service, and we are sorry that our insurers have been unable to provide you with cover. Prior to you taking our cover, you signed a declaration which…”
Our classifier read this reply as a deflection.
“declined insurance meaning I was already abroad with an expensive uninsured ring”
The company replied on 2024-08-27: “Thank you for your review of our service. We regret that we were unable to offer you insurance coverage at this time. However, as mentioned, if you can provide certain additional information, our…”
Our classifier read this reply as a deflection.
Support unhelpful
13 reports · 29% of complaintssteady“my policy is cancelled despite them charging my new bank account”
The company replied on 2025-02-05: “Hi Alex, Thank you for your review of our service. I’m sorry to hear that you encountered an issue with the administration of your policy. We received notification that your direct debit had been…”
Our classifier read this reply as a substantive response.
1 reader marked this review helpful on Trustpilot.
“Asked to confirm ccj which wasn't on report sent them report to show this ..then they cancelled insurance.”
The company replied on 2023-09-27: “Hi Lewis, Thank you for your review of our service. I’m sorry we have been unable to help you, in certain circumstances, our insurers will not allow us to provide insurance cover, and hence we have…”
Our classifier read this reply as a substantive response.
1 reader marked this review helpful on Trustpilot.
“You harrassed me constantly, calling me 3 times a day which is just pathetic.”
The company replied on 2023-06-08: “Hi Lewis, Thank you for your review and thank you for taking out a policy with us. Please accept my apologies if you feel we were harassing, you, this was never our intention. All our telephone calls…”
Our classifier read this reply as a deflection.
1 reader marked this review helpful on Trustpilot.
Support unreachable
6 reports · 13% of complaintssteady“Having sent emails to this insurance company I am still waiting for a reply.”
1 reader marked this review helpful on Trustpilot.
“I was unable to speak to anyone to try to resolve things.”
The company replied on 2025-07-21: “Thank you for your review of our service. During one of our standard checks an issue was noted. For clarity on your review, we did speak to you on the phone on the 14th of July, where this matter was…”
Our classifier read this reply as a substantive response.
It promised: refund.
“nobody picked up, and nobody called me back (after waiting for about 15 minutes on the line).”
The company replied on 2025-01-13: “Thank you for your review. We have requested via Trustpilot for further information from you as we are unable to trace a quotation request in your name. We wish to fully understand what has happened,…”
Our classifier read this reply as a template response.
Warranty disputes
5 reports · 11% of complaintsfalling“Tried to claim on my policy, looked for absolutely anything not to pay up.”
The company replied on 2024-01-16: “Thank you for your review of our service and I can understand that you are upset that we have not paid your claim. Unfortunately, a vital piece of underwriting information was not disclosed to us…”
Our classifier read this reply as a deflection.
1 reader marked this review helpful on Trustpilot.
“Cancelled insurance because I didn't disclose a ccj when it was an error”
The company replied on 2024-02-26: “Dear Jennifer, Thank you for your review of our service. We did refer your case to our insurers but unfortunately, they declined to accept the insurance. Unfortunately, we are not able to accept…”
Our classifier read this reply as a deflection.
1 reader marked this review helpful on Trustpilot.
“Except when the watch was lost they tell you unexplained loss isn’t covered!”
Misleading pricing
4 reports · 9% of complaintssteady“very misleading which could make peoples insurance in valid”
The company replied on 2023-12-14: “Thank you for your review and your feedback which we will discuss in the office. We don’t want there to be any confusion in our sales process. I’m going to ask a member of the team to give you a call…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
“Not enough information given before signing up.”
The company replied on 2023-11-06: “Hi Richard, Thank you for your review of our service. All the relevant information we are required to provide you with by our regulator which includes details of the policy cover, was provided to you…”
Our classifier read this reply as a deflection.
“he said I was covered on pretty much anything. When I read the exlusions”
The company replied on 2023-03-23: “Thank you for your review of our service. We are sorry that you have cancelled your policy with us, but I have checked, and a full refund of premium has been provided to you. As standard we allow a…”
Our classifier read this reply as a substantive response.
It promised: refund.
Account/app problems
2 reports · 4% of complaintsrising since 2025-01“my policy is cancelled despite them charging my new bank account”
The company replied on 2025-02-05: “Hi Alex, Thank you for your review of our service. I’m sorry to hear that you encountered an issue with the administration of your policy. We received notification that your direct debit had been…”
Our classifier read this reply as a substantive response.
1 reader marked this review helpful on Trustpilot.
“Calvin (Senior Administrator) falsely accused me of having a undisclosed CCJ.”
The company replied on 2024-07-02: “Thank you for your review of our service. As part of our application process, we conduct financial record checks, during which an outstanding CCJ was flagged. We acknowledge that our communication…”
Our classifier read this reply as a substantive response.
1 reader marked this review helpful on Trustpilot.
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-07.