Holborn Assets: most-reported complaints
Automated analysis of 221 public Trustpilot reviews published 2017-04-20 to 2026-09-18. TrustScore 4.1 from 2,614 total reviews — see the Trustpilot page. Quick answer: is Holborn Assets legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report issues categorized as 'Other,' accounting for 43% of the 135 complaints identified in 221 reviews. Support-related concerns are also frequent, with 24% of complaints citing unreachable support and 23% describing support as unhelpful. Additionally, 18% of complaints mention misleading pricing, with some reviewers feeling investments were misrepresented as low-risk. Trends indicate that 'Other' complaints and misleading pricing reports are rising, while unhelpful support reports are falling.
How to reach Holborn Assets
These are the contact details Holborn Assets publishes on its Trustpilot profile, as of our last check on 2026-09-27 — phone 971 4 457 3800, email [email protected], address Al Shafar Tower 1, Level 15, Al Barsha Heights, Dubai, 333851, AE.
The company claimed its Trustpilot profile on 2017-03-08, uses Trustpilot’s paid features, and last replied to a negative review on 2026-01-19 — more than six months ago. Trustpilot ranks it 61 of 79 in Investment Service. We last checked this profile on 2026-09-27 and found 0 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Forum footprint: 1 MoneySavingExpert forum discussions mention this company (browse). Roughly 0 of the top, relevance-sorted search results were posted in the last 90 days — an approximate figure by construction, not a true recency count. Recent thread titles: “FCA Holborn Assets pension transfers”.
TrustScore over time
4.2 → 4.1 across 3 census measurements since 2026-09-18. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-09-18 (6%, 2.0d) · 2026-09-21 (6%, 2.0d) · 2026-09-27 (6%, 2.0d).
Severity: 64% of this company’s 135 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
Reviewers here waited a median of 1.5 days between the experience and publishing their negative review (87 reviews record both dates).
What their policy promises
refund window: more than 20 years
“We have been working with clients for more than 20 years to build successful portfolios.”
Quoted verbatim from the company’s own published policy (source page); complaint counts are census classifications. As of 2026-09-18.
Policy-page monitoring
We monitor this company’s published policy page for changes. No changes have been detected since we started watching on 2026-09-21.
Automated change detection on the company’s own published policy page — a record of when the page changed, not a judgement on what changed.
Measured reply time: across 71 negative reviews that received a public reply, the median wait was 1.7 days — the company profile reports an average of 2 days.
Reply quality: of 71 company replies to negative reviews analysed, 15% engaged with the specific problem and 77% were generic templates.
Review provenance: 71 company-invited reviews in the recent window average 4.76★, while 31 organic (uninvited) reviews average 1.97★.
55% of its 67 recent 5★ reviews came from accounts that had written only that one review when we captured it (the median across companies is about 39%). A high share is a reason to look closer, not evidence of fake reviews.
Sector benchmark: other makes up 43% of this company’s complaints vs a 20% median across 148 ranked companies in its sector.
Review velocity: 144 of this company’s 2,614 Trustpilot reviews (6%) were written in the last 12 months.
What are the most common complaints about Holborn Assets?
Other
58 reports · 43% of complaintsrising since 2024-07“We feel Holborn didn't bother to do any current investigation of Godwin's liquidity, leverage, trends in the UK market etc.”
9 readers marked this review helpful on Trustpilot.
“attempts were made by them to try and prevent this from happening.”
8 readers marked this review helpful on Trustpilot.
“Total loss estimated at £250.000. Thanks Holborn.”
7 readers marked this review helpful on Trustpilot.
Support unreachable
32 reports · 24% of complaintssteady“despite a number of requests for an alternative contact or manager to call me, I have been ignored”
The company replied on 2025-07-08: “Hi, Jon. We are sorry to hear your concerns. Our 20,000+ clients are at the forefront of everything we do, and this has been the cornerstone of our company successfully operating for over 25 years.…”
Our classifier read this reply as a template response.
12 readers marked this review helpful on Trustpilot.
“Most of my emails went unanswered”
The company replied on 2024-12-19: “We are sorry we seem to have fallen short of your expectations. Our 20,000+ clients are at the forefront of everything we do and this has been the cornerstone of our company successfully operating…”
Our classifier read this reply as a template response.
5 readers marked this review helpful on Trustpilot.
“service I have received in the intervening seven years has been non-existent”
The company replied on 2024-10-10: “Hi, Julian. Thank you for your very valuable feedback. We are sorry we have fallen short of your expectations. Our 20,000+ clients are at the forefront of everything we do and this has been the…”
Our classifier read this reply as a template response.
5 readers marked this review helpful on Trustpilot.
Support unhelpful
31 reports · 23% of complaintsfalling“attempts were made by them to try and prevent this from happening.”
8 readers marked this review helpful on Trustpilot.
“not even responding to my emails unfortunately”
The company replied on 2022-03-09: “Hi Mr Milner, we have resolved your query via email and advised that we are no longer managing your policy since your move back to the UK. Your provider Friends Provident has confirmed no advisor…”
Our classifier read this reply as a substantive response.
7 readers marked this review helpful on Trustpilot.
“My complaint in October 2019 went unanswered by them until September 2020”
5 readers marked this review helpful on Trustpilot.
Misleading pricing
25 reports · 18% of complaintsrising since 2024-07“These were presented to me as low-risk investments”
The company replied on 2025-07-15: “Hi, Christos. We are sorry to hear your concerns. Our 20,000+ clients are at the forefront of everything we do, and this has been the cornerstone of our company successfully operating for over 25…”
Our classifier read this reply as a template response.
15 readers marked this review helpful on Trustpilot.
“This all turns out to be lies, lies and more lies”
The company replied on 2025-08-06: “Hi Franco. Thank you for your feedback. We’re sorry to hear of your concerns. Unfortunately, we are unable to locate your details in our records based on the name provided. We have requested…”
Our classifier read this reply as a template response.
12 readers marked this review helpful on Trustpilot.
“I was persuaded to invest in one of their pension schemes with a “balanced risk portfolio””
The company replied on 2025-03-06: “Good morning Mr Mclean. Thank you for your feedback. We are sorry we seem to have fallen short of your expectations. Our 20,000+ clients are at the forefront of everything we do and this has been the…”
Our classifier read this reply as a template response.
7 readers marked this review helpful on Trustpilot.
Overcharging
14 reports · 10% of complaintssteady“it took 10 months to get our remaining monies transferred out”
6 readers marked this review helpful on Trustpilot.
“Most of my emails went unanswered”
The company replied on 2024-12-19: “We are sorry we seem to have fallen short of your expectations. Our 20,000+ clients are at the forefront of everything we do and this has been the cornerstone of our company successfully operating…”
Our classifier read this reply as a template response.
5 readers marked this review helpful on Trustpilot.
“service I have received in the intervening seven years has been non-existent”
The company replied on 2024-10-10: “Hi, Julian. Thank you for your very valuable feedback. We are sorry we have fallen short of your expectations. Our 20,000+ clients are at the forefront of everything we do and this has been the…”
Our classifier read this reply as a template response.
5 readers marked this review helpful on Trustpilot.
Hard to cancel
3 reports · 2% of complaintsrising since 2024-07“it took 10 months to get our remaining monies transferred out”
6 readers marked this review helpful on Trustpilot.
“met with significant exit fees”
The company replied on 2024-07-11: “Dear Mr Murray, thank you for taking the time to provide us with your feedback. We assure you that we value all our clients and take feedback very seriously. A member of our team will investigate and…”
Our classifier read this reply as a template response.
4 readers marked this review helpful on Trustpilot.
“It took 2YEARS to move our money to another company and they made it so difficult.”
3 readers marked this review helpful on Trustpilot.
Compare Holborn Assets with…
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-21.