William Hill: most-reported complaints
Automated analysis of 154 public Trustpilot reviews published 2026-06-29 to 2026-09-25. TrustScore 1.2 from 7,408 total reviews — see the Trustpilot page. Quick answer: is William Hill legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report issues with other unspecified problems, citing 50 reports which account for 35% of complaints and show a rising trend. Account and app difficulties follow with 39 reports (27% of complaints), reflecting a falling trend. Support-related concerns are also frequent, with 32 reports of unreachable support (22% of complaints, rising trend) and 30 reports of unhelpful support (21% of complaints, flat trend).
Trustpilot lists this business as no longer collecting reviews. New reviews are not currently being gathered for its profile. See the Trustpilot page for the current status.
Trustpilot has posted a consumer alert on this company’s profile. See the Trustpilot page for the current notice.
The company claimed its Trustpilot profile on 2015-04-20. We last checked this profile on 2026-09-26 and found 6 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Forum footprint: 350 MoneySavingExpert forum discussions mention this company (browse). Roughly 1 of the top, relevance-sorted search results were posted in the last 90 days — an approximate figure by construction, not a true recency count. Recent thread titles: “William Hill Irish Lottery”, “HSBC / William Hill Fraud”, “Santander / William Hill - strange”.
Elsewhere: 3.6★ on Google (23 reviews)
TrustScore over time
1.2 → 1.2 across 11 census measurements since 2026-08-27. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-08-27 (0%, 0.0d) · 2026-08-30 (0%, 0.0d) · 2026-09-02 (0%, 0.0d) · 2026-09-05 (0%, 0.0d) · 2026-09-08 (0%, 0.0d) · 2026-09-11 (0%, 0.0d) · 2026-09-14 (0%, 0.0d) · 2026-09-17 (0%, 0.0d) · 2026-09-20 (0%, 0.0d) · 2026-09-23 (0%, 0.0d) · 2026-09-26 (0%, 0.0d).
Severity: 47% of this company’s 143 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
Reviewers here waited a median of 0.8 days between the experience and publishing their negative review (149 reviews record both dates).
Independent findings
The Advertising Standards Authority has upheld a complaint about this company’s advertising:
- 2025-09-24 (Point of sale) — A promotional voucher for William Hill encouraged irresponsible use.
These are the findings of the named independent body, reported here with attribution — they are not our conclusions and are separate from the review analysis above.
Sector benchmark: other makes up 35% of this company’s complaints vs a 22% median across 249 ranked companies in its sector.
Review velocity: 900 of this company’s 7,408 Trustpilot reviews (12%) were written in the last 12 months.
What are the most common complaints about William Hill?
Other
50 reports · 35% of complaintsrising since 2026-09“Played their virtual football the team won 2-0 result came as 1-1”
4 readers marked this review helpful on Trustpilot.
“look forward to losing everything it's in ballys repertoire.”
4 readers marked this review helpful on Trustpilot.
“You never win. Tiny wins to keep you going at less than 2% of your stake.”
4 readers marked this review helpful on Trustpilot.
Account/app problems
39 reports · 27% of complaintsfalling“to withdraw your funds you can't use the same bank card, you have to physically go into a shop”
3 readers marked this review helpful on Trustpilot.
“Almost immediately, my account was restricted.”
3 readers marked this review helpful on Trustpilot.
“Robbed me of free spins”
2 readers marked this review helpful on Trustpilot.
Support unreachable
32 reports · 22% of complaintsrising since 2026-09“Robbed me of free spins”
2 readers marked this review helpful on Trustpilot.
“help with queries ,non existant ,all autobot sends you round in circles”
2 readers marked this review helpful on Trustpilot.
“Currently up to 180 minutes via "live" chat to get any replies”
2 readers marked this review helpful on Trustpilot.
Support unhelpful
30 reports · 21% of complaintssteady“they still refuse to pay”
2 readers marked this review helpful on Trustpilot.
“when I try to withdraw my winning, WH says it cannot do it”
2 readers marked this review helpful on Trustpilot.
“Spent over £167 and they can't even invite me to 5 free spins which landed by invite on 24th Sept!!!”
2 readers marked this review helpful on Trustpilot.
Billing errors
13 reports · 9% of complaintsfalling“to withdraw your funds you can't use the same bank card, you have to physically go into a shop”
3 readers marked this review helpful on Trustpilot.
“Then the day after I won over £1000 they suspended my account.”
2 readers marked this review helpful on Trustpilot.
“They took £6out of my acc ,no explanation!”
2 readers marked this review helpful on Trustpilot.
Refund refused
9 reports · 6% of complaintsrising since 2026-09“I was told that I would not receive the bonus”
2 readers marked this review helpful on Trustpilot.
“I won a Bet and I withdraw my winnings and surprise surprise they have not paid me up to now”
1 reader marked this review helpful on Trustpilot.
“get locked out of my account can’t get my money out”
1 reader marked this review helpful on Trustpilot.
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-26.