ASA upheld rulings
1,269 upheld rulings from the Advertising Standards Authority, reproduced with attribution. The ASA is the UK’s independent advertising self-regulator, not a government body. “Upheld” means the ASA upheld a complaint about a specific advert — it is not a finding about the advertiser’s business as a whole. Where a ruling names a company we could verify on Trustpilot, we link through to its page below (44 of 1269); most named advertisers are not companies we track, so the absence of a link is not a matching failure.
2026 (230 rulings)
| Advertiser | Date | Medium | Issue | Ruling | Company page |
|---|---|---|---|---|---|
| Omnilojo Pte Ltd | 2026-11-04 | Search (paid), App (paid ad) | Three paid-for Google ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay. The ads also implied that the game had won awards when this wasn’t the | asa.org.uk | — |
| Xun Meng International Ltd | 2026-11-04 | Search (paid) | A paid-for Google ad and landing page for an online retailer misleadingly exaggerated the capabilities of a portable internet device and made misleading claims that people could make a one-off payment | asa.org.uk | — |
| Vistrex Ltd t/a Royal Ark | 2026-11-04 | Search (paid), App (paid ad) | A paid-for Facebook ad and an app store listing for a mobile game misleadingly suggested that the content shown was representative of actual gameplay. | asa.org.uk | — |
| GMB Agency LLC t/a Pulmoria | 2026-11-04 | Social media (paid ad) | A paid-for Facebook post for an online supplement brand made claims that a food supplement could prevent, treat or cure human disease and made unauthorised specific health claims. | asa.org.uk | — |
| Antipadia Enterprises Ltd t/a Copymind: AI Twin for Therapy | 2026-11-04 | Social media (paid ad) | Two paid-for Facebook ads for an AI therapy app made medical claims for an app that wasn’t registered with the Medicines and Healthcare products Regulatory Agency and didn’t hold the applicable compli | asa.org.uk | — |
| Juniper Technologies UK Ltd t/a Juniper | 2026-11-04 | Social media (paid ad) | A pre-roll ad on YouTube for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. | asa.org.uk | — |
| MedExpress Enterprises Ltd t/a MedExpress | 2026-11-04 | Social media (paid ad) | An Instagram Story for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. | asa.org.uk | — |
| Menwell Ltd t/a Voy | 2026-11-04 | Video on demand | A video-on-demand (VOD) ad for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. | asa.org.uk | — |
| Optival Ltd t/a bestbookiesandbettingsites.co.uk | 2026-10-28 | Search (paid) | A paid-for search ad for a betting website was irresponsibly targeted. | asa.org.uk | — |
| Attraction Tickets Ltd t/a Attraction Tickets | 2026-10-28 | Search (paid) | A paid-for Google ad for an online seller of theme-park, sightseeing and excursion tickets made misleading claims about a price match promise. | asa.org.uk | — |
| Celeb Innovations Ltd t/a RiseGuide | 2026-10-21 | Social media (paid ad) | A paid-for YouTube ad for a self-improvement app was socially irresponsible, featured harmful negative racial stereotypes about South Asian women and was likely to cause serious offence on the grounds | asa.org.uk | — |
| Cara Capsules Ltd t/a Home + Health | 2026-10-21 | Social media (paid ad), Website (own site) | A paid-for Facebook ad and website for a dishwasher tablet company misleadingly claimed that standard dishwasher tablets were harmful to humans and made comparative claims about the toxicity, health a | asa.org.uk | — |
| Bingchuan Network (Hong Kong) Co Ltd t/a Last Light: Rebirth | 2026-10-21 | Game (mobile/app) | An in-game ad for a mobile strategy game was socially irresponsible, condoned and trivialised violence and included harmful gender stereotypes by objectifying and sexualising women. | asa.org.uk | — |
| HRY Games t/a AI Scorecast | 2026-10-14 | Social media (paid ad) | A paid-for Facebook ad for a data analytics app for football results was socially irresponsible and misleading by implying that people who used the service to make ‘informed’ gambling decisions would | asa.org.uk | — |
| Unicorn Brands Ltd t/a Nutrition Geeks | 2026-10-14 | Social media (paid ad) | A paid-for Facebook ad for a supplement brand made unauthorised health and nutrition claims. | asa.org.uk | — |
| Finelo Ltd | 2026-10-14 | Social media (paid ad) | Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested money could be made quickly with min | asa.org.uk | — |
| Chart Prime Trading LLC | 2026-10-14 | Social media (paid ad) | Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested that money could be made quickly wit | asa.org.uk | — |
| Proud & Free | 2026-10-14 | Social media (paid ad) | A paid-for Facebook ad and website for an online jewellery brand misleadingly implied they were going to cease trading and that products were available for a limited time. The ads also misleadingly de | asa.org.uk | — |
| JPD Retail Ltd t/a Harrison & James | 2026-10-14 | Social media (paid ad) | A paid-for static YouTube ad and website for an online jewellery retailer misleadingly implied their business would close on a specific date. The ad also misleadingly described products as “free” and | asa.org.uk | — |
| MedExpress Enterprises Ltd t/a MedExpress | 2026-10-07 | Social media (paid ad) | A paid-for Facebook ad for MedExpress promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Care Pharma Bradford Ltd t/a The Care Pharmacy | 2026-10-07 | Search (paid) | A paid-for Google search ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Simple Online Healthcare Ltd t/a Simple Online Pharmacy | 2026-10-07 | Social media (paid ad) | Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules | asa.org.uk | — |
| Menwell Ltd t/a Do Health | 2026-10-07 | Social media (own site) | Two ads for a health app incorporating a blood testing programme misleadingly implied that their blood tests could prevent and diagnose medical conditions or that their service could provide more tail | asa.org.uk | — |
| Juniper Technologies UK Ltd | 2026-10-07 | Search (paid) | A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Express Healthcare Ltd t/a pharmacyonline | 2026-10-07 | Social media (paid ad) | Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our | asa.org.uk | — |
| Huel Ltd | 2026-09-30 | Social media (own site), App (paid ad) | An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health c | asa.org.uk | — |
| Luma Pet | 2026-09-30 | Social media (paid ad) | A paid-for Facebook ad for Luma Pet misleadingly claimed that a red light therapy pad could reduce inflammation around the spinal discs, treat existing spinal damages or back pain and prevent IVDD rel | asa.org.uk | — |
| Esaverwatt.com t/a StopWatt | 2026-09-30 | Website (commercial classified) | A product listing on Amazon for a smart home energy monitoring brand misleadingly exaggerated the effectiveness of the product by making claims that it could save electricity, reduce electricity waste | asa.org.uk | — |
| Whitworths Ltd | 2026-09-23 | Social media (own site) | An Instagram post on the WhitworthsUK page made unauthorised health claims and implied that a food could prevent or treat human disease. | asa.org.uk | — |
| The Trade Desk, Inc | 2026-09-23 | Social media (paid ad) | A promoted LinkedIn post from a media buying platform broke the rules by featuring an identifiable less healthy food. | asa.org.uk | — |
| Rumi Pulse t/a Rumi Pulse Medical Tourism Agency | 2026-09-23 | Social media (paid ad) | A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. | asa.org.uk | — |
| Morley's (Fast Foods) Ltd | 2026-09-23 | Social media (influencer or affiliate ad) | An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product. | asa.org.uk | — |
| Reliable Medicare Ltd | 2026-09-23 | Website (own site) | Three product listings on the website of a medical aesthetics and skincare supplier made misleading savings claims. | asa.org.uk | — |
| Linden Clinics t/a Linden Stem Cell | 2026-09-23 | Social media (paid ad) | A paid-for Facebook ad for a stem cell therapy clinic made misleading claims that stem cell therapy was effective in improving the traits associated with autism in children. | asa.org.uk | — |
| Jap Car South Ltd | 2026-09-23 | Website (own site) | A website for a car import company was likely to cause serious offence on the grounds of race. | asa.org.uk | — |
| International Medical Center LLC t/a Swiss Medica | 2026-09-23 | Social media (paid ad) | A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. | asa.org.uk | — |
| Harnbury Holdings Ltd t/a San Carlo | 2026-09-23 | Social media (influencer or affiliate ad) | An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product. | asa.org.uk | — |
| Dribble Media Ltd t/a Midnite | 2026-09-16 | Social media (paid ad) | A paid-for TikTok ad for Midnite featured someone who was or seemed to be under 25 gambling and playing a significant role in the ad. | asa.org.uk | — |
| Rusto AI-AI Photo Toolbox t/a Rusto AI | 2026-09-16 | Social media (paid ad) | A paid-for Meta ad for an AI image generator tool was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualise | asa.org.uk | — |
| Sinosea Technology PTE Ltd t/a PictoPop | 2026-09-16 | Social media (paid ad) | A paid-for Meta ad for an AI image-to-video generation app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and | asa.org.uk | — |
| Animcha Ltd t/a tyan.ai | 2026-09-16 | Social media (paid ad) | A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexual | asa.org.uk | — |
| Persons unknown t/a KH31 DD22 | 2026-09-16 | Social media (paid ad) | A paid-for Meta ad for an AI image-to-video generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and s | asa.org.uk | — |
| McCain Foods (GB) Ltd t/a McCain Foodservice Solutions | 2026-09-16 | Social media (paid ad) | A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product. | asa.org.uk | — |
| Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool | 2026-09-16 | Social media (paid ad) | Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and s | asa.org.uk | — |
| Tilray Brands UK Ltd t/a BrewDog | 2026-09-16 | Social media (paid ad) | Two paid-for Facebook posts for BrewDog were socially irresponsible and encouraged the excessive consumption of alcohol. The ads also portrayed alcohol as capable of changing mood. | asa.org.uk | — |
| Hemios | 2026-09-09 | Social media (paid ad), Internet (display) | A paid-for Facebook ad and a paid-for YouTube display ad for a magnetic bracelet made misleading claims in relation to weight-loss and improving erectile performance. | asa.org.uk | — |
| We Love Holidays Ltd t/a loveholidays | 2026-09-09 | Search (paid) | Two paid-for Google ads for loveholidays didn’t make the basis for their environmental claims clear. | asa.org.uk | view |
| Thomas Cook Tourism (UK) Company Ltd t/a Thomas Cook | 2026-09-09 | Search (paid) | A paid- for Google ad for Thomas Cook didn’t make the basis for their environmental claims clear. | asa.org.uk | — |
| Smart Gravity Ltd t/a top10onlinecasinoreviews.co.uk | 2026-09-09 | Search (paid) | A paid-for search ad for a gambling comparison website was not targeted responsibly. | asa.org.uk | — |
| OneStream Ltd | 2026-09-09 | Website (own site) | A website for OneStream didn’t make clear that their broadband packages included free trials that automatically renewed for a fee. | asa.org.uk | — |
| Lotus Leisure Ltd t/a DialAFlight | 2026-09-09 | Social media (paid ad) | A paid-for Meta ad for a travel agent didn’t make the basis for their environmental claims clear. | asa.org.uk | — |
| Glow Up LLC t/a Maxxing | 2026-09-02 | Social media (paid ad) | Two paid-for Meta ads for an AI powered app to maximise physical attractiveness misleadingly exaggerated the effectiveness of the product, were irresponsible and included gender stereotypes that were | asa.org.uk | — |
| SheMed Ltd | 2026-09-02 | Social media (paid ad) | A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ in | asa.org.uk | — |
| Kind Patches Ltd | 2026-09-02 | Social media (paid ad) | A paid-for Instagram ad for a supplement company, misleadingly implied their products had health benefits without supporting evidence and irresponsibly trivialised and condoned an act of anti-social b | asa.org.uk | — |
| ATR Brands Ltd t/a Antler | 2026-09-02 | — | Two emails and a website page for a luggage retailer misleadingly implied a promotion included all products they sold, by stating a promotion related to “everything” or applied “sitewide” when this wa | asa.org.uk | — |
| Frasers Group Trading Ltd t/a Sports Direct | 2026-09-02 | Website (own site) | A product page on the Sports Direct website made misleading claims about reference price and associated savings. | asa.org.uk | — |
| Vir Health Ltd t/a Numan | 2026-08-26 | Social media (paid ad) | Two paid-for Facebook ads for a digital healthcare company made misleading claims about the occurrence of low testosterone in the male population. | asa.org.uk | — |
| BioIdentical Hormone Therapy Ltd t/a BioID Health | 2026-08-26 | Social media (paid ad) | Two paid-for Facebook ads for a hormone health consultant made misleading claims that they could provide more effective tests and services for low testosterone than GPs and were irresponsible by imply | asa.org.uk | — |
| Hotpoint UK Appliances Ltd | 2026-08-26 | Website (own site) | A website for Hotpoint made misleading comparative claims. | asa.org.uk | — |
| Stacey’s World Rocks | 2026-08-26 | Messaging app | A Telegram post on the Stacey’s World Rocks account was socially irresponsible by encouraging people not to pay household bills. | asa.org.uk | — |
| Nutri-Paw Ltd t/a Healthy Dog | 2026-08-26 | Social media (paid ad) | A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthori | asa.org.uk | — |
| The Boots Company PLC t/a Boots | 2026-08-19 | National newspaper (paid ad) | A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment. | asa.org.uk | — |
| Fenix Biomed BV | 2026-08-19 | Website (own site) | A website for a human tissue donation service misleadingly implied they were based in the UK. | asa.org.uk | — |
| Gary Baron | 2026-08-12 | Website (own site) | A webpage for Gary Baron Counselling claimed that he was a member of the British Association of Counsellors and Psycotherapists when this wasn’t the case. | asa.org.uk | — |
| Dribble Media Ltd t/a Midnite | 2026-08-12 | Television, VOD, Radio | Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was | asa.org.uk | — |
| YO! Sushi UK Ltd | 2026-08-12 | Social media (paid ad) | A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product. | asa.org.uk | — |
| Nectar Sleep Ltd | 2026-08-12 | Website (own site) | The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensurin | asa.org.uk | — |
| EverAI Ltd | 2026-08-12 | Social media (paid ad) | A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women. | asa.org.uk | — |
| Innate-Essence Ltd t/a the Turmeric Co. | 2026-08-05 | Website (own site) | A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease. | asa.org.uk | — |
| Jaded London Ltd | 2026-08-05 | An email for a clothing brand was socially irresponsible by glamourising smoking. | asa.org.uk | — | |
| Airbrush | 2026-07-29 | — | Two paid-for Facebook ads and a website for a hairstyling company misleadingly implied they were endorsed by fashion brands, used unrelated influencer content to promote their product and didn’t have | asa.org.uk | — |
| Bolt Healthcare Ltd t/a Bolt Pharmacy | 2026-07-29 | — | Two paid-for Facebook ads for an online pharmacy promoted weight loss prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Bolt Healthcare Ltd t/a Bolt Pharmacy | 2026-07-29 | — | Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for adve | asa.org.uk | — |
| BoyleSports (Gibraltar) Ltd t/a BoyleSports | 2026-07-29 | — | A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation. | asa.org.uk | — |
| Higham Miller Coffee Ltd t/a Exhale Healthy Coffee | 2026-07-22 | Social media (paid ad) | A paid-for Instagram ad for a coffee company made unauthorised health and nutrition claims and included health claims that referred to the recommendation of an individual health professional. | asa.org.uk | — |
| Domino's Pizza UK & Ireland Ltd t/a Domino's | 2026-07-22 | Social media (paid ad), Television, Video on demand | A TV ad, Video on Demand ad and a YouTube ad for Domino’s broke the rules by featuring an identifiable less healthy food product. | asa.org.uk | — |
| Dignity Funerals Ltd t/a Simplicity Cremations | 2026-07-22 | Television | Two TV ads for a funeral provider didn’t make clear that the funeral plans advertised were for non-attended cremations only. | asa.org.uk | view |
| Qatar Airways Group QCSC t/a Qatar Airways | 2026-07-15 | Social media (paid ad) | Two paid-for LinkedIn posts for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions of a specific fligh | asa.org.uk | — |
| Phlo Technologies Ltd | 2026-07-15 | Social media (paid ad) | A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Parker Products Ltd t/a ParkerBrand | 2026-07-15 | Website (own site) | A website ad for a pressure washer made misleading savings claims and stated savings against previous prices without evidence that the product was normally sold at that price. | asa.org.uk | — |
| Kind Patches Ltd | 2026-07-15 | Social media (paid ad) | A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Heal | asa.org.uk | — |
| Eurowings GmbH t/a Eurowings | 2026-07-15 | Search (paid) | A paid-for Google ad for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions from a specific flight wit | asa.org.uk | — |
| Grain Connect Ltd | 2026-07-08 | An email from a broadband company made misleading price rise claims about an identifiable competitor. | asa.org.uk | — | |
| Stove Industry Alliance Ltd t/a Stove Industry Association (SIA) | 2026-07-08 | Website (own site) | [Republished ruling] A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that th | asa.org.uk | — |
| Capgroup Inc Ltd | 2026-07-08 | Website (own site) | A website for a whiskey cask and gold coin investment company made misleading claims about investment returns. As well as misleadingly presenting an incorrect Trustpilot score. The ad also failed to m | asa.org.uk | — |
| S&E1 Ltd t/a Morley's Woking | 2026-07-08 | Social media (paid ad) | A paid-for Instagram ad for Morley’s broke the rules by featuring an identifiable less healthy food product. | asa.org.uk | — |
| Mars Wrigley Confectionery UK Ltd t/a Mars | 2026-07-08 | Social media (paid ad) | A paid-for Instagram ad for M&M’s broke the rules by featuring an identifiable less healthy food product through the inclusion of a character that depicted a specific less healthy food product. | asa.org.uk | — |
| Cablelinker Electronics Ltd t/a Aquoxis | 2026-07-01 | Social media (paid ad) | A YouTube pre-roll ad and two online display ads for a pressure washer misleadingly exaggerated the functionality of the product. | asa.org.uk | — |
| Singapore New Reading Technology Pte Ltd t/a GoodNovel | 2026-07-01 | App (paid ad) | An in-game ad for an online reading platform was socially irresponsible, condoned violence, included harmful gender stereotypes and was likely to cause harm or serious and widespread offence. | asa.org.uk | — |
| YN Netcom Ltd t/a BeeHome | 2026-07-01 | Social media (paid ad) | A paid-for Facebook ad for a cordless pressure washer misleadingly exaggerated the functionality of the product and claimed they had a high rating based on customer reviews when this was not the case. | asa.org.uk | — |
| Videoslots Ltd t/a Mr Vegas | 2026-07-01 | Social media (paid ad) | A paid-for Facebook ad for a gambling company featured imagery that was likely to be of strong appeal to under-18s. | asa.org.uk | — |
| Motorpoint Ltd | 2026-06-24 | Social media (paid ad) | A paid-for Instagram ad for a used car retailer made misleading savings claims. | asa.org.uk | — |
| Microsoft Ltd t/a Microsoft | 2026-06-24 | Poster (digital static image) | Two digital posters for the Xbox Game Pass failed to make clear that the games shown in the posters included in game purchases. | asa.org.uk | — |
| Adidas UK Ltd t/a adidas | 2026-06-24 | Search (paid) | A paid-for Google ad for adidas made misleading environmental claims. | asa.org.uk | — |
| Express Healthcare Ltd t/a pharmacyonline.co.uk | 2026-06-24 | Social media (paid ad) | A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| The Clean Supps LLC t/a Inno Supps | 2026-06-24 | Social media (paid ad) | Four paid-for Meta ads promoting supplements made claims that a food supplement could prevent, treat or cure human diseases or conditions, made unauthorised health claims and made claims that referred | asa.org.uk | — |
| Calvin Klein Europe BV t/a Calvin Klein | 2026-06-24 | Search (paid) | A paid-for Google ad for Calvin Klein made misleading environmental claims. | asa.org.uk | — |
| Wrappiness UK | 2026-06-24 | Social media (paid ad) | A paid-for Facebook ad for an online décor and gift retailer was likely to cause serious and widespread offence including by using explicit language and sexual references. | asa.org.uk | — |
| Parc AI Ltd t/a Parc | 2026-06-24 | Leaflet, brochure, catalogue or directory | A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket. | asa.org.uk | — |
| Big Fang Collective Ltd t/a Golf Fang | 2026-06-24 | Leaflet, brochure, catalogue or directory | A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket. | asa.org.uk | — |
| Uniqlo (UK) Ltd t/a UNIQLO | 2026-06-24 | Search (paid) | A paid- for Google ad for UNIQLO made misleading environmental claims. | asa.org.uk | — |
| StudySmarter GmbH | 2026-06-17 | Website (own site) | Three job listings on a student resource website misleadingly implied they were genuine job vacancies and falsely implied that the advertiser was acting for purposes outside its business. | asa.org.uk | — |
| P&L Studio t/a Blood Pressure | 2026-06-17 | App (paid ad) | A paid-for in-app ad for a health app misleadingly implied that it could monitor blood pressure and heart rate. | asa.org.uk | — |
| Pure Cremation Funeral Planning Ltd t/a Pure Cremation | 2026-06-17 | Television | A TV ad for Pure Cremation misleadingly implied that their standard funeral plan included an attended funeral service and failed to make clear where a plan was limited to a non-attended cremation. | asa.org.uk | — |
| This is Enough Ltd | 2026-06-17 | Social media (own site) | [Republished ruling] A website, LinkedIn post and GoFundMe page promoting DNA testing kits for victims of sexual assault made misleading claims about the incidence of rapes and the potential for evide | asa.org.uk | — |
| MN2S Management Ltd t/a MN2S | 2026-06-17 | Website (own site) | A website for a talent agency misleadingly stated that Seph Lawless was represented by the agency and was available to be booked through them. | asa.org.uk | — |
| HealthTracker Apps t/a Blood Pressure Monitor App | 2026-06-17 | App (paid ad) | Two paid-for in-app ads for a health app made medical claims for a product that wasn’t registered as a medical device and misleadingly implied that their app could monitor blood pressure and heart rat | asa.org.uk | — |
| BetterYou Ltd t/a Better You | 2026-06-17 | Magazine (paid ad) | A magazine ad for a supplement company made misleading claims that their product delivered vitamin D “quickly” and enabled fast absorption of vitamin D into the body. | asa.org.uk | — |
| Novabeyond Ltd t/a Blood Pressure-Monitor Tracker App | 2026-06-17 | Search (paid) | An in-app ad and a paid-for Google ad for a health app made medical claims for a product that wasn’t registered as a medical device and made misleading claims that their product could monitor blood pr | asa.org.uk | — |
| Hume Health LLC t/a HumeHealth | 2026-06-17 | Social media (paid ad) | Three paid-for YouTube ads and a paid-for Facebook ad for Hume Health made medical claims for products that weren’t registered as medical devices, discouraged essential treatment for conditions for wh | asa.org.uk | — |
| Sourced Consultancy Ltd t/a Oak & Mason | 2026-06-10 | Social media (paid ad) | A paid-for Meta ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable. The ad also broke the rules by refer | asa.org.uk | — |
| Montford Group Ltd t/a Brittania Bullion | 2026-06-10 | Social media (paid ad) | A paid-for LinkedIn ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable. | asa.org.uk | — |
| RE/MAX Property Specialists t/a Billie Dunlop | 2026-06-10 | Social media (own site) | A leaflet and a Facebook post for an estate agency service made misleading and unverifiable comparisons with identifiable competitors. | asa.org.uk | — |
| Rosland Capital Ltd | 2026-06-10 | Social media (paid ad) | A paid-for Facebook ad for a gold and precious metal specialist failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable. | asa.org.uk | — |
| Amazon Europe Core Sarl t/a Amazon.co.uk | 2026-06-10 | Social media (paid ad) | A paid-for Instagram ad for Amazon Fresh UK broke the rules by featuring an identifiable less healthy food product. | asa.org.uk | — |
| Beauty Pie Ltd t/a Beauty Pie Ltd | 2026-06-10 | Poster | A poster for an LED face mask made misleading claims that it was clinically proven to reduce wrinkles in 4 weeks. | asa.org.uk | — |
| Tarvos Ltd t/a 7879 | 2026-06-10 | Social media (paid ad) | A paid-for Meta ad for an online retailer of gold and platinum jewellery failed to make clear that physical gold and precious metal investment was unregulated and that the value of investments was var | asa.org.uk | — |
| Fortore Ltd | 2026-06-10 | Social media (paid ad) | A paid-for Facebook ad for an investment competition website failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable. | asa.org.uk | — |
| Brighton & Hove City Council | 2026-06-03 | Poster (digital static image) | A digital poster misleadingly implied there was a direct causal link between the use of wood burners and open fires and an increase in particle pollution, without having suitable evidence to back this | asa.org.uk | — |
| Wowcher Ltd t/a Wowcher | 2026-06-03 | Website (commercial classified) | A promotion on the Wowcher website wasn’t administered fairly and caused unnecessary disappointment. | asa.org.uk | view |
| DUSK (Retail) Ltd t/a DUSK | 2026-06-03 | Website (own site) | Four webpages for an online bed retailer made misleading savings claims. | asa.org.uk | — |
| Cyan Blue Odds Ltd t/a Oddschecker | 2026-05-27 | Social media (own site) | Two Instagram posts for an online betting platform featuring Harry Kane and Erling Haaland were likely to be of strong appeal to under-18s. | asa.org.uk | — |
| linyixiansanrenwangluokejiyouxiangongsi t/a IDJRDDF | 2026-05-27 | Website (commercial classified) | A product listing on Amazon featured a gender stereotype that was likely to cause harm or serious offence. | asa.org.uk | — |
| Guangzhoushi Yingyi Maoyi Youxiangongsi t/a LANPN | 2026-05-27 | Social media (influencer or affiliate ad) | An Instagram post on Gemma Markland’s account wasn’t obviously identifiable as an ad. | asa.org.uk | — |
| Menwell Ltd t/a Voy | 2026-05-27 | Three emails for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. The ads were also socially irresponsible by creating an undue sense of urgency for | asa.org.uk | — | |
| Perrin Et Fils SAS t/a La Vieille Ferme | 2026-05-20 | Social media (paid ad) | A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made heal | asa.org.uk | — |
| John Lewis plc | 2026-05-20 | Social media (paid ad) | A paid-for Facebook ad and an online display ad for John Lewis made misleading savings claims. | asa.org.uk | view |
| Shop Direct Home Shopping Ltd t/a Very | 2026-05-20 | Website (own site) | Two website pages for Very made misleading savings claims. | asa.org.uk | — |
| SnackVerse Ltd | 2026-05-20 | Website (own site) | A webpage for a snack subscription box misleadingly implied their subscribers would receive a specific country-themed box but didn’t make clear this was subject to allocation conditions. | asa.org.uk | — |
| VAM Apps Co t/a The Coach | 2026-05-20 | Social media (paid ad) | A paid-for YouTube ad for a men’s health app was likely to cause serious and widespread offence. | asa.org.uk | — |
| DBZ Marketplace Online Ltd t/a Debenhams | 2026-05-20 | Website (own site) | Two video display banners for Debenhams made misleading savings claims. | asa.org.uk | — |
| Novita Diamonds Ltd t/a Novita Diamonds | 2026-05-13 | Social media (paid ad) | Two paid-for Meta ads for a jewellery retailer didn’t make clear that their diamonds were synthetic. | asa.org.uk | — |
| 111 Skin Ltd t/a 111skin | 2026-05-13 | Website (own site) | A product listing for a skincare product misleadingly exaggerated the effects of a cosmetic product for ageing skin. | asa.org.uk | — |
| Course Accreditation Ltd | 2026-05-13 | Website (own site) | A website and a paid-for Google search ad for an accreditation company didn’t provide suitable evidence to back up objective claims, including comparative claims. The ads also misleadingly implied the | asa.org.uk | — |
| Linjer Ltd | 2026-05-13 | Search (paid) | Two paid-for Google ads for a jewellery retailer didn’t make clear that their diamonds were synthetic. | asa.org.uk | — |
| Medilife Clinic Enfield | 2026-05-06 | Social media (paid ad) | A paid-for Instagram ad for a health clinic made claims that their treatments could alleviate or treat the traits of autism without suitable evidence to support these claims. The ad also discouraged e | asa.org.uk | — |
| Bestway Retail Ltd t/a Bargain Booze | 2026-05-06 | Social media (paid ad) | A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness. | asa.org.uk | — |
| Exclusive Law Ltd | 2026-04-29 | Search (paid), Website (own site) | Three paid-for Google search listings and a website for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and | asa.org.uk | — |
| Beiersdorf UK Ltd | 2026-04-29 | Poster | A poster ad for Eucerin Skincare misleadingly claimed that a serum was clinically proven to make you look up to 5 years younger. | asa.org.uk | — |
| iRevolution Claims Ltd | 2026-04-29 | Search (paid), Website (own site) | Three Google search listings and a website for an accident claims management company failed to make the nature of their service clear and misleadingly implied there was no cost to consumers. | asa.org.uk | — |
| Bakkavor Ltd | 2026-04-29 | Packaging (promotion) | A promotion featured on the packaging of a cookie dough dessert misleadingly implied that particular products were included in the promotion, causing unnecessary disappointment. | asa.org.uk | — |
| Gismart Ltd t/a Dancebit | 2026-04-29 | Social media (paid ad) | A paid-for Facebook ad for a dance workout app misleadingly stated that their service was free. | asa.org.uk | — |
| CC Response NW Ltd | 2026-04-29 | Search (paid), Website (own site) | Two paid-for Google search listings and a web landing page for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consume | asa.org.uk | — |
| Easy as HGV Ltd | 2026-04-22 | Website (own site) | Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business. | asa.org.uk | — |
| Xinyu International Trading Ltd t/a consumertestreports.org | 2026-04-22 | Search (paid) | A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for mark | asa.org.uk | — |
| Sinointeractive Digital Marketing Co Ltd t/a trustedbuyerguide.org | 2026-04-22 | Search (paid) | A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for mark | asa.org.uk | — |
| Shop TJC Ltd t/a Ideal World | 2026-04-22 | Television | Two teleshopping presentations advertising watches made misleading claims about price, savings and availability. | asa.org.uk | — |
| Pets Corner UK Ltd t/a Pet Food Expert | 2026-04-22 | Website (own site) | A homepage for a website providing information about pet food falsely implied they were acting for purposes outside their trade by misleadingly presenting the website as independent. | asa.org.uk | — |
| L'Oréal (UK) Ltd | 2026-04-22 | Video on demand | A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks. | asa.org.uk | — |
| HGV Learning | 2026-04-22 | Website (own site) | A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates. | asa.org.uk | — |
| HGVT Ltd | 2026-04-22 | Website (own site) | A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV traini | asa.org.uk | — |
| Global Health Tests Ltd t/a Check My Body Health | 2026-04-22 | Website (own site) | A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances. | asa.org.uk | — |
| Ecoflow Innovation UK | 2026-04-22 | Website (own site) | A website for a sustainable energy company misleadingly claimed that their products could be installed without using a certified installer or electrician. | asa.org.uk | — |
| Dollead Technology Ltd | 2026-04-22 | Search (paid) | A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for mark | asa.org.uk | — |
| Birling Shore Ltd t/a ShroomIQ | 2026-04-22 | Social media (paid ad), Website (own site) | A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads | asa.org.uk | — |
| Iceland Foods Ltd t/a Iceland and The Food Warehouse | 2026-04-15 | Website (paid ad), Internet (display) | A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products. | asa.org.uk | — |
| Untamed Cat Food Ltd | 2026-04-15 | Social media (own site) | An Instagram post on Untamed Cat Food’s account misleadingly made comparative claims with identifiable competitors and made misleading claims relating to the meat content of a cat’s diet and their pro | asa.org.uk | — |
| Lidl Northern Ireland Ltd | 2026-04-15 | Social media (influencer or affiliate ad) | An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product. | asa.org.uk | — |
| Juniper Technologies UK Ltd t/a Juniper | 2026-04-08 | Social media (paid ad), Website (own site) | A paid-for Facebook ad for an online pharmacy was socially irresponsible and likely to cause harm or serious and widespread offence by exploiting new mothers’ insecurities about body image and perpetu | asa.org.uk | — |
| Skill on Net Ltd t/a Gecko Play | 2026-04-08 | Social media (paid ad) | A paid-for Instagram ad for a gambling website portrayed, condoned and encouraged gambling behaviour that was socially irresponsible and could lead to financial, social or emotional harm. | asa.org.uk | — |
| Juniper Technologies UK Ltd t/a Juniper | 2026-04-08 | Social media (influencer or affiliate ad) | Posts in weight-loss support groups on Facebook didn't make clear they were paid for by the advertiser and they promoted prescription-only medicines to the public, which is against the law and our rul | asa.org.uk | — |
| Juniper Technologies UK Ltd t/a Juniper | 2026-04-08 | Social media (paid ad) | Two paid-for Instagram ads for an online pharmacy promoted prescription-only medicines to the public, which is against the law and our rules. They also created an undue sense of urgency for members of | asa.org.uk | — |
| Persons unknown t/a Cloud Nine | 2026-04-01 | Social media (paid ad) | A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulat | asa.org.uk | — |
| Sazerac UK Ltd t/a Hi-Spirits | 2026-04-01 | Poster | A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking. | asa.org.uk | — |
| Polybiotics Ltd t/a Polybiotics | 2026-03-25 | Social media (paid ad), Website (own site) | A paid-for Facebook and Instagram ad and a website for a food supplement brand misleading implied their food supplements could prevent, cure or treat Polycystic Ovarian Syndrome (PCOS). The ad also ma | asa.org.uk | — |
| Persons unknown t/a Charmfay Shop | 2026-03-25 | Social media (paid ad) | A paid-for YouTube ad for a clothing company made misleading claims regarding a product including images and the materials used to make them. | asa.org.uk | — |
| Mark Anthony Brands (UK) Ltd t/a White Claw UK | 2026-03-25 | Social media (own site) | An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules. | asa.org.uk | — |
| Nova Relief t/a Nova Menopause Vitality | 2026-03-25 | Social media (paid ad) | Two paid-for Facebook ads for a food supplement company misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific healt | asa.org.uk | — |
| Minerva Wellness Ltd | 2026-03-25 | Social media (paid ad), Website (own site) | A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific hea | asa.org.uk | — |
| Kaocommerce Ltd t/a Lunera | 2026-03-25 | Social media (paid ad) | Two paid-for Meta ads for a food supplement brand made claims that their supplements could prevent, treat or cure symptoms of the menopause and inflammation. The ad also made unauthorised health claim | asa.org.uk | — |
| Gallaher Ltd t/a JTI UK | 2026-03-25 | App (paid ad) | A paid-for in-app ad promoting awareness of illegal tobacco misleadingly claimed that half of shops in the given area sold illegal tobacco, without having adequate evidence to back up this claim. | asa.org.uk | — |
| DrinkWell Beverages Ltd t/a Drinkwell | 2026-03-25 | Social media (paid ad) | A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks. | asa.org.uk | — |
| 222 Collective Group Ltd t/a 222collectiveuk | 2026-03-25 | Social media (paid ad), Website (own site) | A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS). | asa.org.uk | — |
| UAB CommerceCore t/a WiggyDog | 2026-03-25 | Social media (paid ad) | A paid-for Meta ad for a robot-dog toy misleadingly represented and exaggerated the functionality and appearance of the product through claims and images that it behaved and looked like a real dog. | asa.org.uk | — |
| Saeta Tech Ltd t/a PixVideo – AI Video Maker | 2026-03-18 | Social media (paid ad) | A paid-for YouTube ad for an AI video maker which condoned digitally altering and exposing women’s bodies without their consent, was irresponsible, included a harmful gender stereotype and was likely | asa.org.uk | — |
| Smart Money Cymru Community Bank | 2026-03-18 | Social media (paid ad) | A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to Christmas. | asa.org.uk | — |
| Humantra UK Operations Ltd t/a Humantra | 2026-03-18 | Social media (paid ad) | A paid-for Facebook ad for electrolyte sachets broke rules prohibit claims that state or imply a food can prevent, treat or cure human disease. | asa.org.uk | — |
| TFS Buying Ltd | 2026-03-18 | Social media (paid ad) | A paid-for Facebook ad for a buy now pay later arrangement irresponsibly encouraged non-essential spending through the use of credit, particularly in relation to funding non-essential Christmas purcha | asa.org.uk | — |
| Riverside Credit Union Ltd | 2026-03-18 | Social media (paid ad) | A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to funding non-essential Christmas purchases. | asa.org.uk | — |
| Grind Coffee Roasters Ltd t/a Grind | 2026-03-18 | Website (own site) | An ad on Grind’s own website for its coffee pods failed to make the basis of a price comparison clear and misrepresented their competitor product’s end-of-life arrangements. | asa.org.uk | — |
| Eastern Savings and Loans Credit Union | 2026-03-18 | Social media (paid ad) | A paid-for Facebook ad for a credit union irresponsibly encouraged the purchase of non-essential items through the use of credit, particularly in relation to funding Black Friday and Christmas purchas | asa.org.uk | — |
| Digital Vapers | 2026-03-18 | Leaflet | A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age. | asa.org.uk | — |
| Centre of CPD Excellence | 2026-03-18 | Website (own site) | A website for an accreditation company made misleading claims it had panels of specialists, independent industry experts, accreditation against internationally recognised standards and official relati | asa.org.uk | — |
| ZOE Ltd | 2026-03-11 | Social media (paid ad) | [Republished ruling] A paid-for Facebook ad misleadingly claimed that a supplement didn’t contain any ultra-processed ingredients. | asa.org.uk | — |
| Centrica Hive Ltd t/a Hive | 2026-03-04 | National newspaper (paid ad) | A national press ad for Hive promoting solar panels didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to inc | asa.org.uk | view |
| Wild Nutrition Ltd | 2026-03-04 | Poster | A poster for a supplement company misleadingly claimed their ingredients came from food or natural sources. | asa.org.uk | — |
| British Gas Services Ltd t/a British Gas | 2026-03-04 | Social media (paid ad) | A paid-for Meta ad for British Gas, which promoted switching to a heat pump, didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of peop | asa.org.uk | view |
| Alliance Winds Ltd t/a linendaily | 2026-02-25 | Social media (paid ad) | A paid-for Meta ad and a website listing for an online clothing company misleadingly claimed they were established and owned by armed forces veterans and that they donated a share of profits to PTSD s | asa.org.uk | — |
| persons unknown t/a Evora Official | 2026-02-25 | Social media (paid ad) | Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms o | asa.org.uk | — |
| WashWater UK Ltd | 2026-02-25 | Brochure | A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help imp | asa.org.uk | — |
| Practice Pal t/a Involve Education (Involve) | 2026-02-25 | Website (own site) | A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products. | asa.org.uk | — |
| FlyDogGame t/a Love and Peace | 2026-02-18 | App (paid ad) | A paid-for ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by trivialising and condoning violence, including domestic violence. | asa.org.uk | — |
| Surge International Ltd | 2026-02-18 | Website (commercial classified) | A listing seen on the job website Indeed.com made misleading claims about the starting salary of a role and failed to make clear that the role was self-employed. | asa.org.uk | — |
| Transport For London t/a TFL | 2026-02-18 | Social media (paid ad) | A paid-for Facebook ad for Transport for London was socially irresponsible and likely to cause serious offence on the grounds of race by reinforcing a negative stereotype about black men. | asa.org.uk | — |
| Skywork AI Pte t/a Dramawave | 2026-02-18 | App (paid ad) | A video ad for a streaming platform was socially irresponsible and likely to cause serious or widespread offence, including by featuring content that was sexually explicit and suggested sexual violenc | asa.org.uk | — |
| Whaleco UK Ltd t/a Temu | 2026-02-18 | Social media (paid ad) | Two paid-for Facebook ads for Temu were misleading by contradicting the terms and conditions that applied to an advertised promotion. | asa.org.uk | — |
| Pocket FM Private Ltd | 2026-02-18 | App (paid ad) | A paid-for in-app ad for an audiobook app was socially irresponsible and likely to cause serious or widespread offence, including by referencing sexual assault and sexual violence. | asa.org.uk | — |
| Health Bridge Ltd t/a Zava | 2026-02-18 | Website (ad feature) | An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicin | asa.org.uk | — |
| MedExpress Enterprises Ltd t/a MedExpress | 2026-02-11 | Social media (influencer or affiliate ad) | Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Menwell Ltd t/a Voy | 2026-02-11 | Social media (influencer or affiliate ad) | Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| ZING Oral Care Ltd t/a ZING Toothpaste | 2026-02-11 | Social media (own site) | Three paid-for Facebook ads for ZING Toothpaste misleadingly implied they had a five-star Trustpilot rating but didn't have the evidence to back this claim up. | asa.org.uk | — |
| On The Beach Ltd | 2026-02-11 | An email for On The Beach made misleading price comparison claims and failed to make clear if people needed to act quickly to benefit from an advertised lower price. The ad also failed to make the bas | asa.org.uk | view | |
| Health Bridge Ltd t/a Zava | 2026-02-11 | Social media (influencer or affiliate ad) | An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Haikou Chengfa Technology Co Ltd t/a Aurai Ai | 2026-02-11 | Social media (paid ad) | A paid-for YouTube ad for an AI role play app was socially irresponsible and likely to cause serious and widespread offence, including by featuring expletives and content that condoned sexually violen | asa.org.uk | — |
| UK Meds Direct Ltd | 2026-02-11 | Social media (influencer or affiliate ad) | Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| The Walt Disney Company Ltd t/a Twentieth Century Studios | 2026-02-11 | Poster (digital video) | An outdoor digital video poster for the film Predator Badlands was likely to cause fear and distress for young children and was displayed in a place where it could be seen by people of all ages. | asa.org.uk | — |
| Golden Vape UK Ltd | 2026-02-11 | Website (own site) | Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised. | asa.org.uk | — |
| The Cheeky Panda Ltd | 2026-02-04 | Website (own site) | A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made. | asa.org.uk | — |
| persons unknown t/a Animals Solitaire: Protect | 2026-02-04 | In-game (apps) | An in-game ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereot | asa.org.uk | — |
| Kit & Kin Ltd | 2026-02-04 | — | A website for a baby product company failed to make the basis of environmental and comparative claims clear, didn’t have suitable evidence to support these claims and gave a misleading impression of t | asa.org.uk | — |
| Kind Patches Ltd | 2026-02-04 | Social media (paid ad) | Four paid-for Facebook ads for a supplement company misleadingly implied their products had health benefits without having suitable evidence to back these claims up. | asa.org.uk | — |
| GJF Baron Nobilis Services Co. Ltd t/a Noble Titles | 2026-01-28 | Website (own site) | A webpage for a title purchasing website misleadingly implied that the public could purchase a legal or officially recognised title through their service. | asa.org.uk | — |
| CB Payments Ltd t/a Coinbase | 2026-01-28 | Poster, Video on demand | A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial conc | asa.org.uk | — |
| Whitworths Ltd | 2026-01-28 | Social media (own site) | An Instagram carousel post for WhitworthsUK misleadingly implied that a product counted toward the Government’s recommended “five a day” portions of fruit and vegetables and made unauthorised comparat | asa.org.uk | — |
| TUI UK Ltd | 2026-01-28 | Website (own site) | A holiday listing featured on the TUI website misleadingly advertised prices that weren’t available to the public. | asa.org.uk | view |
| Manchester Fertility Services Ltd t/a Egg Donors UK | 2026-01-28 | Social media (paid ad) | Two paid-for Facebook ads for Egg Donors UK trivialised the decision to donate eggs by emphasising the financial compensation. | asa.org.uk | — |
| Mamedica Ltd | 2026-01-28 | Website (own site) | A website for a medical cannabis clinic made misleading price comparison claims, failed to make the basis of comparisons with competitors clear and didn’t ensure that people would be able to verify co | asa.org.uk | — |
| easyJet Airline Co Ltd | 2026-01-28 | Website (own site) | A webpage for easyJet used “from” price claims which misleadingly implied that large cabin bags were available at the advertised price across a significant proportion of their flights. | asa.org.uk | — |
| Dreame International Hong Kong Ltd t/a Stary PTE Ltd | 2026-01-28 | App (own claim) | Two in-app ads for a romantic fiction app were socially irresponsible and likely to cause serious and widespread offence including by trivialising or condoning violence against women and girls and fea | asa.org.uk | — |
| The Sun Company (Horsham) Ltd t/a The Sun Company | 2026-01-21 | Social media (paid ad) | A paid-for Instagram ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely. | asa.org.uk | — |
| JD Tanning UK Ltd | 2026-01-21 | Social media (paid ad) | Two paid-for Meta ads for a sunbed hire company misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was safe. The ads also discouraged essential | asa.org.uk | — |
| SFJ Group Ltd t/a SunShine Co | 2026-01-21 | Social media (paid ad) | A paid-for Google search ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely. | asa.org.uk | — |
| Tanbox Towcester Ltd | 2026-01-21 | Social media (paid ad) | A paid-for Facebook ad for a tanning studio misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was healthy. The ad also discouraged essential tr | asa.org.uk | — |
| Byrokko | 2026-01-21 | Social media (paid ad) | A paid for Facebook ad for a tanning accelerator misleadingly and irresponsibly implied that the use of sunbeds was safe, and that using their product during sunbed use could help people achieve a tan | asa.org.uk | — |
| Whiskey & Wealth Club Ltd | 2026-01-21 | Social media (paid ad), Website (own site) | A paid-for Facebook ad, landing page and website for a whiskey cask investment company made misleading claims about investment returns. The ad also failed to make clear that cask whiskey investments w | asa.org.uk | — |
| Person(s) unknown t/a lst Central Insurance Claimline | 2026-01-07 | Search (paid), Website (own site) | A paid-for Google search ad and a website landing page for an accident management company falsely implied that they were acting for purposes outside their business by implying they were a car insuranc | asa.org.uk | — |
| Freedom Debt Ltd | 2026-01-07 | Search (paid) | Two paid-for Google search listings and two websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car ins | asa.org.uk | — |
| Dean Harrison | 2026-01-07 | Search (paid), Website (own site) | Three paid-for Google search listings and three websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car | asa.org.uk | — |
| Vodafone Ltd | 2026-01-07 | Poster, Social media (paid ad), Television | Six ads for Vodafone were misleading by making an implied comparative claim without objectively comparing one or more specific verifiable features. | asa.org.uk | view |
| Adamans Group Ltd | 2026-01-07 | Website (own site) | A website page for a jeweller misleadingly gave the impression that products were included in a promotional offer and failed to make clear which products were included in the offer. | asa.org.uk | — |
2025 (262 rulings)
| Advertiser | Date | Medium | Issue | Ruling | Company page |
|---|---|---|---|---|---|
| Real Health Supplements Ltd | 2025-12-24 | — | A website page for a supplement company made claims that their food supplements could prevent, treat or cure human diseases and conditions. | asa.org.uk | — |
| Abellio ScotRail Ltd t/a ScotRail | 2025-12-24 | — | A website for ScotRail misleadingly claimed that they offered the cheapest ticket prices. | asa.org.uk | — |
| Cult Wines Ltd | 2025-12-24 | — | A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was v | asa.org.uk | — |
| Howserv Ltd t/a Staysure Travel | 2025-12-24 | — | A TV ad for a travel insurance company misleadingly claimed that there was no age limit to their service. | asa.org.uk | — |
| GA Trains Limited t/a Greater Anglia | 2025-12-24 | Website (own site) | A website page for Greater Anglia misleadingly claimed that they offered the cheapest ticket prices. | asa.org.uk | — |
| My Train Ticket Limited t/a mytrainticket.co.uk | 2025-12-24 | Website (own site) | A website page for MyTrainTicket misleadingly claimed that they offered the cheapest ticket prices. | asa.org.uk | — |
| Vir Health Ltd t/a Numan | 2025-12-17 | Television | A TV ad for a weight-loss programme implied that a medicine could help users resist food temptation in a way that was inconsistent with what the medicine was approved to do and how it worked. | asa.org.uk | — |
| Chequp Health Ltd | 2025-12-17 | Social media (paid ad) | A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image | asa.org.uk | — |
| MedExpress Enterprises Ltd t/a Bark | 2025-12-17 | Social media (paid ad) | A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication | asa.org.uk | — |
| OTTY Sleep Ltd | 2025-12-17 | Website (own site) | A website page for a mattress company made misleading savings claims. | asa.org.uk | — |
| Chike Tech Ltd t/a Brainlab | 2025-12-17 | Social media (paid ad) | A paid-for Facebook ad for a cognitive test company misleadingly claimed that their product could detect the signs of Alzheimer’s and discouraged essential treatment for a condition for which medical | asa.org.uk | — |
| WLO Ltd t/a SkinnyJab | 2025-12-17 | Social media (paid ad) | Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Magic Tavern Inc | 2025-12-10 | In-game (apps) | Three paid-for Meta ads for a mobile app game were socially irresponsible and likely to cause serious or widespread offence, including by normalising, condoning and making light of domestic violence, | asa.org.uk | — |
| Nutreance LLC t/a Top 5 Supplements | 2025-12-10 | Search (paid), Social media (paid ad) | Two paid-for Google ads for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that w | asa.org.uk | — |
| Muxue Trade Limited t/a Alphacut | 2025-12-10 | Search (paid), Social media (paid ad) | A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’ | asa.org.uk | — |
| Nutrisslim d o o t/a Nature’s Finest by Nutrisslim UK | 2025-12-10 | Search (paid), Social media (paid ad) | Two paid-for Meta ads and a website for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and the symptoms of prostate problems. The ads al | asa.org.uk | — |
| Lifelab Testing Ltd | 2025-12-10 | Search (paid), Social media (paid ad) | A paid-for Facebook ad and a website ad for an at home medical testing company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate | asa.org.uk | — |
| Onecare Wellness Pte Ltd | 2025-12-10 | Social media (paid ad) | A paid-for Facebook ad for a supplement brand made claims that a food supplement could help reduce traits of autism, anxiety and learning difficulties. The ad also made medicinal claims for products t | asa.org.uk | — |
| TAYHLI ltd t/a C.A.T. | 2025-12-10 | Search (paid) | A paid-for Google ad for a nutrition clinic made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and He | asa.org.uk | — |
| Starlink Internet Services Ltd | 2025-12-10 | Website (paid ad) | A banner ad for an internet provider omitted material information about a promotional price offer. | asa.org.uk | — |
| Impact Herbs t/a Impact Subs | 2025-12-10 | Search (paid), Social media (paid ad) | A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and symptoms of prostate problems. The ad also made medicinal clai | asa.org.uk | — |
| Get Dopa Ltd | 2025-12-10 | Social media (paid ad) | A paid-for Facebook ad for a supplement brand make claims that a food supplement could prevent, treat or cure ADHD and other neurodivergent conditions. The ad also made medicinal claims for products t | asa.org.uk | — |
| Healthbio Ltd | 2025-12-10 | Social media (paid ad) | A paid-for Facebook ad for a supplement brand made claims that a food supplement could prevent, treat or cure ADHD and made medicinal claims for products that weren’t authorised by the Medicines and H | asa.org.uk | — |
| JR Biomedical Ltd t/a SELFCHECK | 2025-12-10 | Search (paid) | Two paid-for Google ads for a medical device company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prost | asa.org.uk | — |
| DSV Communications Ltd t/a The One Broadband | 2025-12-10 | Direct mail | A direct mailing misleadingly suggested that people at a specific address had been identified as having poor broadband connectivity and speeds. Another issue about a circular was informally resolved a | asa.org.uk | — |
| EllaOla Brands Inc t/a EllaOlla | 2025-12-10 | Social media (paid ad) | A paid-for Facebook ad for a supplement retailer made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines a | asa.org.uk | — |
| Nike Retail BV | 2025-12-03 | Search (paid) | A paid-for Google ad for Nike made misleading environmental claims. | asa.org.uk | — |
| Artscapy Ltd | 2025-12-03 | Search (paid), Website (own site) | A paid-for Google ad for an art investment company failed to make clear that art investment was unregulated and that the value of investments was variable. | asa.org.uk | — |
| Betway Ltd | 2025-12-03 | Social media (paid ad) | A paid-for Facebook ad for Betway featured Sir Lewis Hamilton, a person who had strong appeal to under-18s. | asa.org.uk | — |
| HER Galleries Ltd t/a Her Fine Art | 2025-12-03 | Social media (paid ad) | A paid-for Facebook ad for an art investment company failed to make clear that art investment was unregulated, that the value of investments was variable and that examples of past performance weren’t | asa.org.uk | — |
| Hartco Consultancy | 2025-12-03 | Social media (paid ad) | Two paid-for Facebook ads for an art investment company failed to make clear that art investment was unregulated, that the value of investments was variable and that examples of past performance weren | asa.org.uk | — |
| Lacoste E-commerce t/a Lacoste | 2025-12-03 | Search (paid) | A paid-for Google ad for Lacoste made misleading environmental claims. | asa.org.uk | — |
| Supergroup Internet Ltd | 2025-12-03 | Search (paid) | A paid-for Google ad for Superdry made misleading environmental claims. | asa.org.uk | — |
| Woodbury House Ltd | 2025-12-03 | Search (paid), Website (own site) | Two paid-for Google search ads for an art investment company failed to make clear that art investment was unregulated and that the value of investments was variable. | asa.org.uk | — |
| Domestika Inc | 2025-11-26 | Social media (paid ad) | A paid-for Facebook post for an online course provider misleadingly gave the impression that an offer was a one-off purchase when it was only available when signing up to a free trial of a subscriptio | asa.org.uk | — |
| AGN Events t/a Rock N Roll Circus | 2025-11-26 | Social media (own site) | An Instagram post by Rock N Roll Circus failed to include all the significant conditions of a promotion. | asa.org.uk | — |
| UAB CommerceCore t/a NuraBreeze | 2025-11-26 | Social media (paid ad) | A paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alter | asa.org.uk | — |
| Good Energy Ltd | 2025-11-26 | Social media (paid ad) | A paid-for Meta ad for Good Energy made unsubstantiated savings claims about greener home installation and failed to include all material information. | asa.org.uk | view |
| UAB Rara Digital t/a Airabreeze | 2025-11-26 | Social media (paid ad), Internet (display) | Two paid-for online display ads and a paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their produ | asa.org.uk | — |
| Trip.com Travel Singapore Pte. Ltd t/a Trip.com | 2025-11-26 | Social media (paid ad) | Two paid-for Meta ads for Trip.com for a promotion caused unnecessary disappointment and didn’t provide people with sufficient information to make an informed decision on whether or not to participate | asa.org.uk | — |
| Storage Giant Ltd | 2025-11-26 | Email, Website (own site) | Two web pages and an email for a self-storage company made best price guaranteed claims without evidence to support them. They also failed to make sure that quoted prices reflected the total cost peop | asa.org.uk | — |
| HydroChill | 2025-11-26 | Social media (paid ad) | A paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alter | asa.org.uk | — |
| GGRS Energie Ltd | 2025-11-26 | Local or regional newspaper (paid ad) | A regional press ad for GGRS Energie made exaggerated and unsubstantiated savings claims about solar installation and failed to include all material information. | asa.org.uk | — |
| FlixBus UK Ltd | 2025-11-26 | Social media (own site) | A website for FlixBus UK made misleading claims about the price of coach tickets. | asa.org.uk | — |
| Ecom7 Ltd t/a BrizaAC | 2025-11-26 | Website (paid ad) | A paid-for online display ad for a mini-cooler misleadingly exaggerated the effectiveness of a product. | asa.org.uk | — |
| Dribble Media Ltd t/a Midnite | 2025-11-26 | Social media (own site) | A post on Midnite’s X page featured a person who was likely to have strong appeal to under-18s. | asa.org.uk | — |
| Booking.com BV | 2025-11-19 | Search (paid) | A paid-for search ad for Booking.com made misleading claims about the price of hotel rooms. | asa.org.uk | — |
| Nexters Global Ltd | 2025-11-19 | In-game (apps) | An app store listing for the ‘Hero Wars: Alliance RPG’ game failed to make clear that it contained loot boxes. | asa.org.uk | — |
| Kabam Games Inc | 2025-11-19 | In-game (apps) | An app store listing for the ‘Marvel Contest of Champions’ game failed to make clear that it contained loot boxes. | asa.org.uk | — |
| Hilton Worldwide Ltd | 2025-11-19 | Search (paid) | Two paid-for search ads for Hilton made misleading claims about the price of hotel rooms. | asa.org.uk | — |
| Butlins Skyline Ltd t/a Butlins | 2025-11-19 | An email promotion for Butlins wasn’t administered fairly because the closing date of the promotion was changed | asa.org.uk | — | |
| Travelodge Hotels Ltd | 2025-11-19 | Search (paid) | Two paid-for search ads for Travelodge made misleading claims about the price of hotel rooms. | asa.org.uk | — |
| Select Specs Ltd | 2025-11-12 | Television, Social media (own site) | A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimu | asa.org.uk | — |
| Invention Works BV t/a Silk’n | 2025-11-05 | Social media (paid ad), Website (own site) | A paid-for Meta ad and website page for a hair and skincare tool retailer, which featured an LED facemask, made medicinal claims for a product that was not registered with the Medicines and Healthcare | asa.org.uk | — |
| persons unknown t/a Arthur Mystery Book | 2025-11-05 | In-game (apps) | An in-game ad for a mobile game app was socially irresponsible and likely to cause serious and widespread offence by objectifying and sexualising women and featuring a harmful gender stereotype. | asa.org.uk | — |
| Luyors Retail Inc | 2025-11-05 | Social media (paid ad) | A paid-for Meta ad for a retailer of LED therapy tools, which featured an LED facemask, made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulator | asa.org.uk | — |
| On The Beach Ltd | 2025-11-05 | Website (own site), Television | A TV ad and two website pages for On the Beach misleadingly implied that all consumers with eligible bookings would receive free airport lounge access. | asa.org.uk | view |
| Cleriva t/a NovaFlow | 2025-11-05 | Social media (paid ad) | Two paid-for Facebook ads for a sinus clearing device made medical claims for a product that did not have the applicable conformity marking and was not registered with the Medicines and Healthcare pro | asa.org.uk | — |
| Beautaholics Ltd | 2025-11-05 | Social media (paid ad), Website (own site) | A paid-for Meta ad and a website page for a hair and skincare retailer which featured an LED facemask made medicinal claims for a product that was not registered with the Medicines and Healthcare prod | asa.org.uk | — |
| Banquist Ltd t/a Winedrops | 2025-11-05 | Social media (paid ad), Email | Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comp | asa.org.uk | — |
| Project E Beauty LLC | 2025-11-05 | Social media (paid ad), Website (own site) | A paid-for Meta ad and a website page for a hair and skincare retailer, which featured an LED facemask made medicinal claims for a product that was not registered with the Medicines and Healthcare pro | asa.org.uk | — |
| Sweet Bee Organics Ltd | 2025-10-29 | Website (own site) | A website for a beauty products retailer made medicinal claims about an unlicensed product. | asa.org.uk | — |
| WHG (International) Ltd t/a William Hill Online | 2025-10-29 | App (own claim) | An in-app ad promoting an offer for a game in the William Hill app misleadingly contradicted the terms and conditions that applied to the offer. | asa.org.uk | — |
| Supreme CBD Ltd | 2025-10-29 | Social media (own site) | A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for cond | asa.org.uk | — |
| Eaton Gate Gaming Ltd t/a Kwiff | 2025-10-22 | Social media (own site) | A post on Kwiff’s X account featured Sir Lewis Hamilton, a person who was likely to be of strong appeal to under-18s. | asa.org.uk | — |
| Zzoomm plc | 2025-10-22 | Circular | A circular letter for a broadband provider wasn’t obviously identifiable as marketing material and misled consumers by presenting it in a way that implied they were important notices on broadband disr | asa.org.uk | — |
| Betway Ltd | 2025-10-22 | Social media (paid ad) | A pre-roll ad on YouTube for Betway featured the Chelsea FC logo in a manner which was likely to be of strong appeal to under-18s. | asa.org.uk | — |
| Bonne Terre Ltd t/a Sky Bet | 2025-10-22 | Social media (paid ad) | [Republished ruling] A promoted tweet for Sky Bet featured Gary Neville, a person who was likely to be of strong appeal to under-18s. | asa.org.uk | — |
| Grant Cardone Training Technologies Inc t/a Grant Cardone | 2025-10-15 | Social media (paid ad) | A paid-for Facebook ad for an online business event by businessman Grant Cardone misleadingly implied that claimed earnings results were typical. | asa.org.uk | — |
| HW Fantasy Ltd t/a My Passion | 2025-10-15 | In-game (apps) | An in-game ad for an online romantic novel service, seen in a puzzle game was socially irresponsible and likely to cause serious and widespread offence, including by trivialising violence against wome | asa.org.uk | — |
| Jessica Crane Ltd | 2025-10-15 | Social media (paid ad), Website (own site) | A paid-for Facebook and Instagram ad for a wealth and business coach company, run by Jessica Crane, misleadingly implied that lifestyle and earnings results were typical, misled in relation to the con | asa.org.uk | — |
| Procter & Gamble UK t/a Ariel | 2025-10-15 | Television | A TV ad for Ariel laundry pods made an unsubstantiated claim that their product was as effective at cleaning clothes as other products, or when used in combination with laundry additives, and made unv | asa.org.uk | — |
| Robbins Research International Inc t/a Tony Robbins | 2025-10-15 | Social media (paid ad) | A paid-for Facebook post by Tony Robbins advertising a business coaching course misleadingly implied that claimed earnings results were typical. | asa.org.uk | — |
| Self Made Girl Boss Ltd | 2025-10-15 | Social media (paid ad) | A paid-for Instagram post for a business coaching company, misleadingly implied that stated lifestyle and earning results were typical, included qualifications that contradicted the claims that they q | asa.org.uk | — |
| Assured Food Standards t/a Red Tractor | 2025-10-15 | Television | A TV ad for Assured Food Standard’s Red Tractor Scheme failed to make clear exactly which standards it was referring to, or the degree to which those standards were being met when using the claim “far | asa.org.uk | — |
| Charlie Johnson | 2025-10-15 | Social media (paid ad) | Two paid-for social media ads by Charlie Johnson, a business coach in the fitness industry, misleadingly implied that claimed lifestyle and earning results were typical and that a promotion was time l | asa.org.uk | — |
| Hammonds Furniture Ltd t/a Hammonds | 2025-10-08 | Website (own site) | A banner ad and a page on the Hammonds Furniture website, misleadingly implied that discount offers were time limited and also made unsubstantiated and unverifiable comparative claims with identifiabl | asa.org.uk | — |
| Community Fibre Ltd | 2025-10-08 | Website (own site) | Two pages on the Community Fibre website misleadingly implied that they were the number one rated for internet provider and that they had the most 5 star reviews on third party website. | asa.org.uk | — |
| BCCR Ltd t/a Belief Coding Cognitive Rewiring | 2025-10-01 | Social media (own site) | Two posts on Jessica Cunningham’s Facebook page advertising belief coding discouraged essential treatment for conditions for which medical supervision should be sought and made unsubstantiated claims | asa.org.uk | — |
| KP Law Ltd | 2025-09-24 | Social media (paid ad), Website (own site) | A website and a paid-for Facebook ad for Join the Claim, relating to group action compensation claims by people who had been affected by a data breach, falsely implied that the advertiser was acting f | asa.org.uk | — |
| Marble Muse | 2025-09-24 | Website (own site) | A website for a clothing company misleadingly implied that they were UK based and omitted the identity and geographical address of the company. | asa.org.uk | — |
| Voodoo Doll Ltd t/a MOJO Manchester | 2025-09-24 | Social media (paid ad) | A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking. | asa.org.uk | — |
| William Hill Organization Ltd t/a William Hill | 2025-09-24 | Point of sale | A promotional voucher for William Hill encouraged irresponsible use. | asa.org.uk | view |
| Currys Group Ltd t/a Currys | 2025-09-24 | Social media (paid ad) | A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads. | asa.org.uk | — |
| Au Vodka Ltd | 2025-09-24 | Social media (paid ad), Social media (influencer or affiliate ad) | A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed a | asa.org.uk | — |
| JLG Legal Ltd t/a Johnson Law Group | 2025-09-24 | Search (paid), Social media (paid ad), Website (own site) | A Google paid-for search ad, a paid-for Facebook ad and website for Johnson Law Group, relating to group action compensation claims by diesel vehicle owners and lessees, failed to make clear that by p | asa.org.uk | — |
| Jones Whyte Law Ltd t/a Jones Whyte | 2025-09-24 | Social media (paid ad), Website (own site) | A website and paid-for Facebook ad for James Whyte, relating to group action compensation claims for people who had been affected by a data breach, failed to present material information clearly and a | asa.org.uk | — |
| Gorgeous Shard Puzzle Studio | 2025-09-17 | In-game (apps) | An in-game ad for a mobile game app was socially irresponsible and likely to cause serious and widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereo | asa.org.uk | — |
| Dribble Media Ltd t/a Midnite | 2025-09-17 | Social media (own site) | A post on Midnite’s X page featuring an AI generated video depicting footballer Trent Alexander-Arnold had strong appeal to under-18s. | asa.org.uk | — |
| Menwell Ltd t/a Voy | 2025-09-17 | Search (paid) | A paid-for Google ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress | 2025-09-17 | Search (paid), Email | An email and paid-for Google search ad for AliExpress made misleading price statements. | asa.org.uk | — |
| Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress | 2025-09-17 | Social media (paid ad) | A paid-for Facebook ad for the AliExpress shopping app was misleading by showing a product as part of a promotion when it was not actually available at the price stated. | asa.org.uk | — |
| Person(s) Unknown t/a YourDailyPatch | 2025-09-17 | Search (paid) | A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss. | asa.org.uk | — |
| Simmer Ltd | 2025-09-17 | Social media (paid ad) | A paid-for TikTok ad for a meal prep service misleadingly implied that their menu was curated by chefs who had been awarded a Michelin star. | asa.org.uk | — |
| Indigo Sun Retail Ltd t/a Indigo Sun | 2025-09-17 | Website (own site) | A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds. | asa.org.uk | — |
| Dr Vegan Ltd | 2025-09-10 | Social media (own site) | An Instagram post for Dr Vegan Ltd claimed that a food supplement could prevent, treat or cure symptoms of the menopause and made medicinal claims for products that weren’t authorised by the Medicines | asa.org.uk | — |
| Mast-Jagermeister UK t/a Jägermeister | 2025-09-10 | Social media (paid ad) | Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event. | asa.org.uk | — |
| Heineken UK Ltd | 2025-09-10 | Social media (influencer or affiliate ad) | An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life. | asa.org.uk | — |
| Sunshine Cruise Holidays Ltd t/a cruise 1st | 2025-09-03 | Website (own site) | A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information | asa.org.uk | — |
| KamaGames Ltd t/a Blackjackist | 2025-09-03 | Social media (paid ad) | A paid-for X ad for the Blackjack 21: Blackjackist game misleadingly stated that the game didn’t contain in-game purchases, including random-item purchases. | asa.org.uk | — |
| BetterVits LLC | 2025-09-03 | Social media (own site) | An Instagram post by the influencer Doctor Shireen made unauthorised health claims in relation to food supplements, exaggerated authorised health claims and made health claims that referred to the rec | asa.org.uk | — |
| Barrhead Travel Service Ltd t/a Barrhead Travel | 2025-09-03 | Search (paid) | A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust | asa.org.uk | view |
| www.Cruise.co.uk Ltd t/a SeaScanner | 2025-09-03 | Website (own site) | A webpage advertising a cruise operator made misleading environmental and comparative claims, including by omitting material information about the environmental impact of the advertised cruise ship. | asa.org.uk | — |
| TravelCircle Ltd t/a Cruise Circle | 2025-09-03 | Website (own site) | A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of | asa.org.uk | — |
| Imperial Tobacco Ltd t/a Rizla UK | 2025-09-03 | Social media (paid ad) | A paid-for Facebook ad for Rizla UK was socially irresponsible and condoned the use of illegal drugs by trivialising recreational drug use. | asa.org.uk | — |
| Easytek Ltd t/a Vape Superstore | 2025-09-03 | Website (own site) | A website for a vape retailer misleadingly implied that their products had been tested and endorsed by the Medicines and Healthcare Regulatory Agency. | asa.org.uk | — |
| Locksley Distilling Co Ltd | 2025-08-27 | Social media (paid ad) | A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content. | asa.org.uk | — |
| Team RH Fitness Ltd | 2025-08-27 | Website (own site) | A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months. | asa.org.uk | — |
| Trainline.com Ltd | 2025-08-27 | Video on demand, Radio | A Video on Demand ad and a radio ad for Trainline made misleading and unsubstantiated claims that they offered the cheapest ticket prices. | asa.org.uk | — |
| Formulapower/fuelcat Ltd t/a Fuel Cat | 2025-08-27 | Website (own site) | A website for a company selling fuel catalysts made unsubstantiated claims that their products could improve engine efficiency. | asa.org.uk | — |
| Domino's Pizza UK & Ireland Ltd | 2025-08-27 | Social media (paid ad) | A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s. | asa.org.uk | — |
| Contact Solar Ltd | 2025-08-27 | Search (paid) | A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price clai | asa.org.uk | — |
| CTW Inc | 2025-08-27 | Social media (paid ad) | Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising w | asa.org.uk | — |
| Ambassador Cruise Holidays Ltd | 2025-08-27 | An email advertising offers on cruises made misleading savings claims. | asa.org.uk | — | |
| SP Graham Retail Ltd | 2025-08-27 | Circular | A voucher for Sean Graham bookmakers didn’t include all the significant conditions of the promotion and also failed to administer the promotion fairly. | asa.org.uk | — |
| Lloyds Bank plc t/a Lloyds Banking Group (LBG) | 2025-08-20 | National press | A national press ad for Lloyds Bank misleadingly implied that they had made donations to social housing projects and omitted significant information that put these claims into context. | asa.org.uk | — |
| LanguageNut Ltd | 2025-08-20 | Website (own site) | A blog page featured on a language learning platform made unsubstantiated comparative claims against competitors and failed to included information to allow consumers to verify these claims. | asa.org.uk | — |
| Colgate-Palmolive (UK) Ltd | 2025-08-20 | — | A TV ad for Sanex shower gel was likely to cause serious offence by featuring a racial stereotype. | asa.org.uk | — |
| Amazing Giveaways Ltd | 2025-08-13 | Social media (own site) | A Facebook post for a prize draw wasn't administered fairly and caused unnecessary disappointment. | asa.org.uk | — |
| Thomas Keith Ltd t/a Thomas Keith Independent School | 2025-08-13 | Search (paid) | A paid-for Google ad made misleading claims about the location and ranking of a school. | asa.org.uk | — |
| Arrae Inc | 2025-08-06 | Social media (paid ad) | Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss. | asa.org.uk | — |
| We Buy Any Car Ltd t/a webuyanycar.com | 2025-08-06 | Television, Internet (video) | A TV and YouTube ad made misleading comparative claims with identifiable competitors. | asa.org.uk | — |
| EDF Energy Ltd t/a EDF | 2025-08-06 | Search (paid) | A paid-for Google ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps. | asa.org.uk | view |
| Ovira Australia t/a Ovira UK | 2025-08-06 | Social media (paid ad) | Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss. | asa.org.uk | — |
| Myota GmbH | 2025-08-06 | Social media (paid ad) | Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss. | asa.org.uk | — |
| Inkitt GmbH t/a Inkitt | 2025-08-06 | In-game (apps) | An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence. | asa.org.uk | — |
| Evolution Slimming Ltd | 2025-08-06 | Social media (paid ad) | A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss. | asa.org.uk | — |
| Energystore Ltd | 2025-08-06 | Local or regional newspaper (paid ad) | A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation prod | asa.org.uk | — |
| Cheeky Baby Products Ltd | 2025-08-06 | Website (own site) | A blog post misleadingly implied that reusable nappies could help earlier toilet training. | asa.org.uk | — |
| Aira Home UK Ltd | 2025-08-06 | Social media (paid ad) | A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps. | asa.org.uk | — |
| BrewDog plc | 2025-08-06 | Poster | A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems. | asa.org.uk | — |
| Amazon Europe Core Sarl t/a Amazon.co.uk | 2025-08-06 | Website (own site) | A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers. | asa.org.uk | — |
| Pheon Inc | 2025-08-06 | In-game advertising, Social media (paid ad) | An in-game ad and a paid-for social media ad for an AI Chat Bot, portrayed the character as under-18 and was likely to cause serious or widespread offence by stereotyping women as sexual objects. | asa.org.uk | — |
| The Clean Supps LLC t/a Inno Supps | 2025-08-06 | Social media (paid ad) | Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss. | asa.org.uk | — |
| Origin Sleep UK Ltd t/a Origin Mattress | 2025-07-30 | Website (own site) | A website for Origin Mattress made misleading claims about reference prices and associated savings. | asa.org.uk | — |
| Viridian International Ltd t/a Viridian | 2025-07-30 | Magazine (paid ad), Website (own site) | A website and magazine ad made unsubstantiated claims that a supplement didn't contain any ultra-processed ingredients and also discredited and denigrated other nutritional supplements. | asa.org.uk | — |
| Reform Technologies Ltd t/a Reformed | 2025-07-30 | Social media (paid ad) | A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits. | asa.org.uk | — |
| Octopus Energy Ltd | 2025-07-30 | Social media (paid ad) | A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria. | asa.org.uk | view |
| We Love Holidays Ltd t/a LoveHolidays | 2025-07-23 | Website (own site) | Two holiday listings on the loveholidays website made misleading price claims. | asa.org.uk | view |
| Hollywoodbets International UK Ltd t/a Hollywoodbets | 2025-07-23 | Website (paid ad) | A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s. | asa.org.uk | — |
| Play’n GO Malta Ltd | 2025-07-16 | Internet (display) | Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible. | asa.org.uk | — |
| Viva! | 2025-07-16 | Cinema (ad) | A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distres | asa.org.uk | — |
| Tonic Nutrition Ltd t/a Tonic Health | 2025-07-16 | Internet (website content), Social media (own site) | A website review page and an Instagram reel, for a sleep supplement, featured misleading customer reviews and made unauthorised specific and comparative health claims. | asa.org.uk | — |
| Trip Drink Ltd | 2025-07-16 | Website (own site) | A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims. | asa.org.uk | — |
| Express Healthcare Ltd t/a pharmacyonline.co.uk | 2025-07-09 | Search (paid) | A paid-for Google search ad for obesity treatment jabs promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Glamour Shots | 2025-07-09 | Search (paid) | A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women. | asa.org.uk | — |
| Juniper Technologies UK Ltd | 2025-07-09 | Search (paid) | A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Nipper&Co Ltd t/a Nipper & Co | 2025-07-09 | Social media (paid ad) | A paid-for Facebook ad for a lactation tea made unauthorised specific health claims. | asa.org.uk | — |
| MyFlowers Ltd t/a MyFlowers | 2025-07-09 | Search (paid) | A paid-for Google search ad and a website for a flower delivery service misleadingly implied that same-day delivery was available in all instances and for all UK addresses. | asa.org.uk | — |
| PepsiCo International Ltd t/a Lipton Tea | 2025-07-09 | Social media (own site) | An Instagram and TikTok post by Lipton Ice Tea misleadingly gave the impression that the Peach Lipton Ice Tea was being discontinued. | asa.org.uk | — |
| PharmaRx Ltd t/a Cloud Pharmacy | 2025-07-09 | Social media (paid ad) | A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Phlo Technologies Ltd t/a Phlo Clinic | 2025-07-09 | Search (paid) | A paid-for Google search ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| SemaPen Ltd | 2025-07-09 | Search (paid) | A paid-for Google ad for a weight-loss pen program promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Yazen Health AB t/a Yazen | 2025-07-09 | Social media (influencer or affiliate ad) | An Instagram post by Gemma Collins promoting a weight-loss app and medication advertised prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Phlo Technologies Ltd t/a Phlo Clinic | 2025-07-09 | Search (paid) | A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Chequp Health Ltd | 2025-07-09 | Social media (paid ad) | A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Hexpress Healthcare Ltd t/a HealthExpress.co.uk | 2025-07-09 | Social media (paid ad) | A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules. | asa.org.uk | — |
| Detox Today | 2025-07-09 | Website (own site) | A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment. | asa.org.uk | — |
| Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com | 2025-07-02 | Website (paid ad) | A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence. | asa.org.uk | — |
| Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI | 2025-07-02 | In-game (apps) | An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women. | asa.org.uk | — |
| GTOHero Ltd t/a GTO Hero | 2025-07-02 | Social media (paid ad) | A paid-for Reddit ad misleadingly suggested that a poker Real Time Assistance app could legitimately be used during live play on sites that prohibited their use. | asa.org.uk | — |
| Good Guru Ltd t/a Protein World | 2025-07-02 | An email made claims that a food could treat anorexia. | asa.org.uk | — | |
| Kenvue UK Ltd t/a Listerine | 2025-07-02 | Television | A TV ad misleadingly exaggerated the performance of a product. | asa.org.uk | — |
| LEBOM Ltd | 2025-07-02 | Social media (paid ad) | A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking. | asa.org.uk | — |
| Mondelez UK Ltd t/a Cadbury | 2025-07-02 | Radio | A radio ad made nutrition and comparative nutrition claims that didn’t meet the conditions of use for those claims. | asa.org.uk | — |
| Wowcher Ltd | 2025-07-02 | Website (own site) | A website made misleading savings claims. | asa.org.uk | view |
| Wowcher Ltd | 2025-07-02 | Website (own site) | A website failed to administer a promotion fairly and caused unnecessary disappointment. | asa.org.uk | view |
| Bodystreet Franchise (UK) Ltd t/a Bodystreet | 2025-06-25 | — | A website made unsubstantiated claims that 20 minutes of exercise at their studio was enough for a week, that Electro Muscle Stimulation (EMS) training would lead to a reduction in body fat in a short | asa.org.uk | — |
| Honeytech Ltd t/a Honeytoon | 2025-06-25 | — | Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as obje | asa.org.uk | — |
| SaffPro | 2025-06-25 | — | A TikTok post and a paid-for Facebook ad made unauthorised specific health claims, claimed that a food supplement could prevent, treat or cure ADHD and irresponsibly encouraged people to stop taking m | asa.org.uk | — |
| HOMA Games SAS | 2025-06-25 | — | An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women. | asa.org.uk | — |
| Koi Footwear Ltd | 2025-06-18 | An email was socially irresponsible and likely to cause serious and widespread offence by condoning drug use. | asa.org.uk | — | |
| Navi Organics Ltd | 2025-06-11 | Website (own site) | A website made unsubstantiated efficacy claims and discouraged essential treatment for conditions for which medical supervision should be sought. | asa.org.uk | — |
| CLF Distribution Ltd | 2025-06-11 | An email misleadingly claimed that products only contained “naturally sweet ingredients”. | asa.org.uk | — | |
| Mars Wrigley Confectionery UK Ltd | 2025-06-11 | Television, Video on demand | A TV and Video on Demand ad condoned unsafe driving. | asa.org.uk | — |
| LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet | 2025-06-04 | App (paid ad) | Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s. | asa.org.uk | — |
| Menwell Ltd t/a Manual | 2025-06-04 | Search (paid) | A paid-for Google ad promoted a prescription-only medicine to the general public. | asa.org.uk | — |
| Viva Research Ltd t/a Vivanmn | 2025-05-28 | Social media (paid ad) | Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims. | asa.org.uk | — |
| UAB Convenity t/a Huusk | 2025-05-28 | — | A TV ad for Huusk Knives was irresponsibly scheduled. | asa.org.uk | — |
| AirDoctor LLC t/a AmazingAir | 2025-05-28 | — | A post on the health.detective Garstang Health Food Store’s TikTok account wasn't obviously identifiable as an ad and made medical claims for an unlicensed product. | asa.org.uk | — |
| Turner Lewis Ltd | 2025-05-28 | Social media (own site) | A TikTok post and a website misled people about the nature of their business, omitted material information, took advantage of people's inexperience and credulity and failed to be upfront about signifi | asa.org.uk | — |
| air up GmbH | 2025-05-28 | Social media (paid ad) | A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense. | asa.org.uk | — |
| Vodafone Ltd t/a vodafone | 2025-05-21 | Internet (on own site) | A website made misleading savings claims and implied that a promotional price was time-limited when this wasn't the case. | asa.org.uk | view |
| Phusion Projects LLC t/a FourLoko | 2025-05-21 | Social media (own site) | An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. | asa.org.uk | — |
| GreenPixel Ltd t/a Hotel Merge Empire | 2025-05-21 | Game (mobile/app) | An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence. | asa.org.uk | — |
| Insulet International Limited t/a Omnipod | 2025-05-21 | Internet (video) | A video on demand ad failed to present qualifying text clearly. | asa.org.uk | — |
| UK Electronic Cigarette Ltd t/a UKVAPINGSTORE | 2025-05-14 | Search (paid) | A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link. | asa.org.uk | — |
| Golden Vape UK Ltd t/a Golden Vape | 2025-05-14 | Search (paid) | A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link. | asa.org.uk | — |
| Living and Home Ltd | 2025-05-07 | Website (commercial classified) | A product listing made misleading and unsubstantiated savings claims. | asa.org.uk | — |
| Rosenthal Capital Ltd t/a ULEZProsperity | 2025-05-07 | Website (own site) | A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood. | asa.org.uk | — |
| Whaleco UK Ltd t/a Temu | 2025-05-07 | In-game (apps) | An in-game ad was likely to cause serious or widespread offence. | asa.org.uk | — |
| Cloud Whale Interactive Technology | 2025-05-07 | In-game (apps) | An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted | asa.org.uk | — |
| Groupon International Ltd | 2025-04-30 | Website (own site) | A website made misleading pricing and savings claims. | asa.org.uk | — |
| Dualit Ltd | 2025-04-30 | Search (paid) | A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case. | asa.org.uk | — |
| Lavazza Coffee (UK) Ltd | 2025-04-30 | Search (paid) | A paid-for search ad misleadingly implied that coffee pods could be composted at home when this wasn't the case. | asa.org.uk | — |
| FX Compared Ltd t/a FXcompared | 2025-04-23 | Website (own site) | A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included pro | asa.org.uk | — |
| Holiday Gems Ltd | 2025-04-23 | Website (own site) | A booking webpage for a holiday made misleading price claims. | asa.org.uk | — |
| ABD Supplies Ltd | 2025-04-23 | Email, Website (own site) | Two emails and two product listings misleadingly and irresponsibly suggested that HID and LED conversion kits could be used by most vehicles on public roads. | asa.org.uk | — |
| Montdog Ltd t/a Wild Pack | 2025-04-16 | Social media (own site) | Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, t | asa.org.uk | — |
| The Innovative Brewing Company Ltd t/a Prime Time Lager | 2025-04-16 | Poster | A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks. | asa.org.uk | — |
| Rejuvenate Academy Ltd t/a Rejuvenate Clinics | 2025-04-16 | Social media (paid ad) | A paid-for Facebook ad for Rejuvenate Clinics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift). | asa.org.uk | — |
| Pressplay Ltd | 2025-04-16 | Press other (paid ad) | A press ad for anti-glare driving glasses misleadingly implied they could prevent glare while driving and could make driving safer. | asa.org.uk | — |
| NKD Medical Ltd t/a Dr Ducu London | 2025-04-16 | Social media (paid ad) | A paid-for Instagram ad for Dr. Ducu, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift). | asa.org.uk | — |
| Groupe SEB UK Ltd t/a Tefal | 2025-04-16 | Website (own site) | A website product page for a set of pans misleadingly implied that a discount offer could be used for particular products when that was not the case. | asa.org.uk | — |
| EME Aesthetics & Beauty Academy Ltd | 2025-04-16 | Social media (paid ad) | An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift). | asa.org.uk | — |
| Cambridge Corporate Consultants Ltd t/a The Claims Guide | 2025-04-16 | Social media (own site) | An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government. | asa.org.uk | — |
| CCskinlondondubai | 2025-04-16 | Social media (paid ad) | A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and explo | asa.org.uk | — |
| Bomb Doll Aesthetics | 2025-04-16 | Social media (paid ad) | A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift). | asa.org.uk | — |
| Beautyjenics Ltd | 2025-04-16 | Social media (paid ad) | A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited | asa.org.uk | — |
| 2XU UK Limited | 2025-04-16 | Social media (paid ad) | A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA. | asa.org.uk | — |
| Global Brands Ltd t/a VK | 2025-04-16 | Social media (paid ad) | A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom. | asa.org.uk | — |
| Belle Baby Ltd | 2025-04-09 | Website (own site) | A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way. | asa.org.uk | — |
| Viagogo GmbH | 2025-04-09 | Audio (podcast) | A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case. | asa.org.uk | — |
| Person(s) unknown t/a Muse | 2025-04-09 | Internet (website content) | A website misleadingly implied they were a UK-based company and failed to include the geographical address from which they operated. | asa.org.uk | — |
| Person(s) Unknown t/a Henry’s Boots | 2025-04-09 | Social media (paid ad) | A paid-for Facebook ad and website made misleading claims including that their products were handmade and that they were closing down and also failed to include the geographical address from which the | asa.org.uk | — |
| Person(s) unknown t/a Rosely London | 2025-04-09 | Social media (paid ad) | A paid-for Facebook ad and website made misleading claims including about the materials used to make products and money-back guarantees and also failed to include the geographical address from which t | asa.org.uk | — |
| Person(s) unknown t/a Velora London | 2025-04-09 | App (paid ad) | A paid-for Facebook ad and website made misleading claims including about where the business was based, materials used to make products, delivery times and money-back guarantees and also failed to inc | asa.org.uk | — |
| Person(s) unknown t/a Luxelle-London | 2025-04-09 | Social media (paid ad), Website (own site) | Two paid-for Facebook ads and a website misleadingly implied they were a UK-based company and failed to include the geographical address from which they operated. | asa.org.uk | — |
| TotalEnergies SE | 2025-04-09 | Social media (paid ad) | A paid-for X ad for TotalEnergies omitted material information about the proportion of their overall business activities that comprised lower-carbon activities. | asa.org.uk | — |
| OceanSaver Ltd | 2025-04-02 | Website (own site), Television | A website and TV ad made unsubstantiated environmental claims. | asa.org.uk | — |
| Rosenthal Capital Ltd t/a ULEZPROSPERITY | 2025-04-02 | Radio | Two radio ads which implied that buying and letting cars had investment potential were broadcast on a non-specialist station. | asa.org.uk | — |
| Stars Interactive Ltd t/a PokerStars | 2025-03-26 | Social media (own site) | An Instagram ad portrayed gambling behaviour that was socially irresponsible by trivialising gambling, encouraging repetitive participation and describing gambling as an investment. | asa.org.uk | — |
| A3 Games Pte Ltd t/a Top Girl | 2025-03-26 | Social media (paid ad) | A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women. | asa.org.uk | — |
| John Mills Ltd t/a JML Direct | 2025-03-26 | Television | A TV ad made unsubstantiated claims about the efficacy of a shapewear product. | asa.org.uk | — |
| EE Ltd t/a EE | 2025-03-26 | Social media (paid ad), Television, Radio | A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router. | asa.org.uk | view |
| Haven Leisure Ltd | 2025-03-19 | Social media (paid ad) | A paid-for Facebook ad and website made misleading price claims. | asa.org.uk | — |
| Bestway Retail Ltd t/a Bargain Booze | 2025-03-19 | Social media (paid ad) | A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s. | asa.org.uk | — |
| Dawn Hazeldine t/a Stockport Counselling Services | 2025-03-12 | Internet (website content) | A webpage misleadingly claimed that they were associated with the BACP and implied that they’d received training and qualifications from them when this wasn't the case. | asa.org.uk | — |
| Shop TJC Ltd t/a Ideal World | 2025-03-12 | Television | A teleshopping presentation made unsubstantiated price and savings claims. | asa.org.uk | — |
| Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing | 2025-03-12 | Internet (classified) | An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm. | asa.org.uk | — |
| Petchip.Network | 2025-03-12 | Search (paid) | Two paid-for Google search ads for Petchip.Network misleadingly implied they were an approved database to comply with the legal requirements for microchipping cats and dogs. | asa.org.uk | — |
| Gemporia Ltd | 2025-03-05 | Television | A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements. | asa.org.uk | — |
| Maki Online Services Ltd | 2025-02-26 | An email misrepresented the consequences of not renewing an expired document and didn't make clear that an eVisa could be obtained for free via the Government’s website. | asa.org.uk | — | |
| Supplylife Group Ltd t/a SUPPLYlife | 2025-02-19 | Website (own site) | A website misleadingly stated that, informed by their testing, an elimination diet could help food related energy dips, unwanted weight and IBS or its symptoms. | asa.org.uk | — |
| Intelligent Lending Ltd t/a Ocean Finance | 2025-02-19 | Social media (paid ad), Internet (display) | A paid-for Meta ad and display ad irresponsibly encouraged consumers to spend regularly on non-essential purchases using a credit card. | asa.org.uk | — |
| Secret Escapes Ltd | 2025-02-19 | Website (own site) | A website made misleading price comparisons and failed to make the basis of price comparisons clear. | asa.org.uk | — |
| EDF Energy Ltd | 2025-02-19 | Radio | A radio ad was misleading as it omitted information and didn’t make the basis of the claims made in the ad clear. | asa.org.uk | view |
| Meggan Kirkland | 2025-02-19 | Social media (influencer or affiliate ad) | A promotion on Meggan Kirkland’s Instagram account wasn’t administered fairly. | asa.org.uk | — |
| Floor Design Ltd t/a Flooring by Nature | 2025-02-19 | Website (own site) | A website failed to substantiate environmental claims and didn’t make clear that these claims referred to only part of a carpet, and the actions people would need to take for their carpet to successfu | asa.org.uk | — |
| Luxury Lodge Estates Company Ltd t/a Luxury Lodges | 2025-02-12 | Magazine (paid ad) | A magazine ad didn’t make clear that the value of investments was variable, and that examples of past performance weren’t necessarily a guide to the future. It also failed to make the nature of a guar | asa.org.uk | — |
| Next Retail Ltd t/a NEXT | 2025-02-12 | Website (own site) | A product listing on the NEXT website irresponsibly portrayed a model as being unhealthily thin. | asa.org.uk | view |
| SteadyPay Ltd | 2025-02-12 | Social media (paid ad) | A paid-for Meta ad irresponsibly encouraged people to borrow money for the Black Friday sales and to spend more than they could afford. | asa.org.uk | — |
| Family Vision Ltd | 2025-02-12 | Social media (paid ad) | A paid-for Facebook ad irresponsibly encouraged the use of credit agreements to fund Christmas spending. | asa.org.uk | — |
| High Seat Ltd t/a HSL | 2025-02-12 | Email, Website (own site), Leaflet | A website, two emails and a leaflet didn’t make the limitations for guaranteed Christmas delivery clear. | asa.org.uk | — |
| Connect UK Sales Ltd | 2025-02-12 | Social media (paid ad), Website (own site) | A paid-for Facebook ad and website landing page didn’t make clear that the value of investments was variable and failed to provide evidence to substantiate investment claims and price comparisons. | asa.org.uk | — |
| INSTITUTO NATURVITA S.L. t/a Natur Vital | 2025-02-12 | Website (own site) | A webpage misleadingly and irresponsibly implied that hair colourants were safe for people with an allergy to PPD. | asa.org.uk | — |
| Land Profits EDU Ltd t/a Land Profits | 2025-02-12 | Social media (paid ad), Website (own site) | Two paid-for Facebook posts and a website didn’t make clear that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future and also failed t | asa.org.uk | — |
| Wilton Bradley Ltd t/a Xootz | 2025-02-12 | Website (own site), Television | A TV ad and product page was misleading and socially irresponsible by failing to disclose that private e-scooters couldn’t be legally used in public places. | asa.org.uk | — |
| Wireless Group Media (GB) Ltd t/a Virgin Radio | 2025-02-05 | Website (own site) | A promotion on Virgin Radio's website wasn't administered fairly and caused unnecessary disappointment. | asa.org.uk | — |
| ScottishPower Energy Retail Ltd t/a Scottish Power | 2025-02-05 | Television | A TV ad featuring George Clarke wasn't quickly recognisable as an ad and led viewers to believe they were watching a programme. | asa.org.uk | view |
| DragonPlus Game Ltd t/a Happy Hospital | 2025-02-05 | In-game (apps) | An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth. | asa.org.uk | — |
| Banquist Ltd t/a Winedrops | 2025-02-05 | Social media (paid ad) | A paid-for Facebook ad and sponsored Instagram story made unsubstantiated price comparison claims and misleadingly implied that reviews and ratings were from a third-party review website when this was | asa.org.uk | — |
| Astrasoft Projects Ltd t/a Sofiadate.com | 2025-02-05 | Social media (paid ad) | A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence. | asa.org.uk | — |
| Visual Stress Consultancy Ltd | 2025-01-29 | Website (own site) | A website made unsubstantiated claims that tinted glasses could be used for driving at night and condoned unsafe driving. | asa.org.uk | — |
| Health Line | 2025-01-22 | Social media (paid ad) | Two paid-for Facebook ads misleadingly exaggerated the capabilities of laser eye treatment, falsely implied that they directly provided laser eye treatment themselves and didn't make clear that they r | asa.org.uk | — |
| Royalux Competitions Ltd | 2025-01-15 | Website (own site) | A prize draw wasn't administered fairly and caused unnecessary disappointment. | asa.org.uk | — |
| Zimran Ltd t/a Prosperi Academy | 2025-01-15 | Social media (paid ad), Internet (video) | A paid-for YouTube ad for an app offering financial investment training courses didn't make clear that the value of investments was variable and irresponsibly took advantage of people's lack of experi | asa.org.uk | — |
| The Essence Vault Ltd | 2025-01-15 | Social media (paid ad) | A paid-for Facebook ad made misleading pricing claims. | asa.org.uk | — |
| Endrick Clothing Ltd | 2025-01-08 | Social media (influencer or affiliate ad) | Two Instagram posts were not clearly identifiable as marketing communication and portrayed smoking in an appealing manner which is against the ad rules. | asa.org.uk | — |
| Wahed Invest Ltd | 2025-01-08 | Poster | Six posters which appeared on the TfL network caused serious offence by featuring images of burning US dollar and Euro banknotes. | asa.org.uk | — |
| Vacaciones eDreams, S.L. t/a eDreams | 2025-01-08 | Internet (display) | Two paid-for online display ads made unsubstantiated environmental claims. | asa.org.uk | — |
| Marren Healthcare Ltd | 2025-01-08 | Website (own site) | A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that local rehab centres could be accessed using th | asa.org.uk | — |
2024 (254 rulings)
| Advertiser | Date | Medium | Issue | Ruling | Company page |
|---|---|---|---|---|---|
| Rehabs.uk | 2024-12-18 | Website (own site) | A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and that they provided treatment directly at clinics they operated and also fail | asa.org.uk | — |
| Person(s) unknown t/a Sereni | 2024-12-18 | Social media (paid ad) | A paid-for Meta ad made medical claims for a product which didn’t have the relevant compliance labels. | asa.org.uk | — |
| Origin Sleep UK Ltd t/a Origin Mattress | 2024-12-18 | Website (own site) | A website implied that a promotion was time limited when this wasn’t the case, made misleading and unsubstantiated savings claims and made unsubstantiated claims about the health properties of their p | asa.org.uk | — |
| Oakever Games PTE Ltd | 2024-12-18 | In-game (apps) | Two in-game ads made medical claims for an unregistered device which didn’t hold the relevant compliance labels and made unsubstantiated claims that an app could improve memory and sleep. | asa.org.uk | — |
| Marketing VF Ltd t/a The Eco Experts | 2024-12-18 | Social media (paid ad) | A paid-for Facebook ad for a laser eye surgery referral company falsely implied they were acting for purposes outside their business and that they directly provided laser eye surgery when this wasn’t | asa.org.uk | — |
| IT Career Change Ltd | 2024-12-18 | Internet | A listing on a job vacancy website misleadingly implied they were offering genuine job vacancies. | asa.org.uk | — |
| Help 4 Addiction Ltd | 2024-12-18 | Website (own site) | A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated and that a local | asa.org.uk | — |
| Health and Wellness | 2024-12-18 | Social media (paid ad) | A paid-for Facebook ad was misleading as it didn’t make clear the nature of the content people would be served if they engaged with the ad and also exaggerated the capability of laser eye treatment. | asa.org.uk | — |
| Better Health and Wellness | 2024-12-18 | Social media (paid ad) | A paid-for Facebook ad was misleading as it didn’t make clear the nature of the content people would be served if they engaged with the ad. | asa.org.uk | — |
| Auto Finesse Ltd | 2024-12-18 | Social media (own site) | An Instagram ad was socially irresponsible and caused serious offence by featuring a harmful stereotype by objectifying and sexualising women. | asa.org.uk | — |
| Action Rehab | 2024-12-18 | Website (own site) | A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that they had been approved by a public body. It al | asa.org.uk | — |
| Addiction Recovery Systems Ltd t/a Rehab Guide | 2024-12-18 | Internet (website content) | A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and that they provided treatment directly at clinics they operated and also fail | asa.org.uk | — |
| Beer52 Ltd | 2024-12-18 | Two email promotions omitted significant conditions. | asa.org.uk | — | |
| Vivostore Ltd t/a Vivo Life | 2024-12-18 | Social media (own site) | Two TikTok ads stated that a food supplement could treat vitamin B12 deficiency or its symptoms, irresponsibly encouraged people to stop taking medically prescribed vitamin B12 injections and made una | asa.org.uk | — |
| Which Rehab Ltd | 2024-12-18 | Website (own site) | A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated, that they had a | asa.org.uk | — |
| UK Addiction Treatment Ltd t/a UKAT | 2024-12-18 | Website (own site) | A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and misleadingly suggested that their service was impartial and that they offere | asa.org.uk | — |
| Valterous Ltd t/a Therapie Clinic | 2024-12-18 | Social media (paid ad) | A paid-for Facebook ad indirectly advertised a prescription only medicine to the public. | asa.org.uk | — |
| Serenity Rehabilitation Ltd t/a Serenity Addiction Centres | 2024-12-18 | Website (own site) | A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated and that they ha | asa.org.uk | — |
| Pulsio Ltd | 2024-12-11 | Social media (paid ad) | A paid-for Facebook ad made misleading and unsubstantiated savings claims. | asa.org.uk | — |
| ECO4U LTD | 2024-12-11 | Social media (paid ad) | Four paid-for Facebook ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government, falsely implied that they themselves were | asa.org.uk | — |
| Guangzhou Shimo Culture Media Co Ltd | 2024-12-11 | In-game (apps) | An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women. | asa.org.uk | — |
| Ignite Sustainable Energy Ltd t/a ignitese.co.uk | 2024-12-11 | Social media (paid ad) | Two paid-for Facebook and Instagram ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government. | asa.org.uk | — |
| Impact Energy Ltd | 2024-12-11 | Social media (paid ad) | Two paid-for Meta ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government. | asa.org.uk | — |
| Jaded London Ltd | 2024-12-11 | Social media (own site) | An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women. | asa.org.uk | — |
| Lead Pronto Ltd t/a LeadPronto | 2024-12-11 | Social media (paid ad) | Four paid-for Meta ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government, falsely implied that they themselves were off | asa.org.uk | — |
| Metamind AI Ltd t/a AI Persona | 2024-12-11 | In-game advertising | An in-game ad was socially irresponsible, caused offense by harmfully stereotyping women as sexual objects and portrayed someone who seemed to be under-18 in a sexual way. | asa.org.uk | — |
| Ovira Australia t/a Ovira UK | 2024-12-11 | Social media (paid ad) | Three paid-for Meta ads made unauthorised specific health claims, referred to an amount of weight loss, implied a food could prevent, treat or cure PCOS and symptoms of the menopause and made medicina | asa.org.uk | — |
| Samsung Electronics (UK) Ltd t/a Samsung | 2024-12-11 | Website (own site) | A cashback promotion on the Samsung website caused unnecessary disappointment and wasn’t administered fairly. | asa.org.uk | — |
| Alchemy Bros Ltd t/a Energy Grant Access | 2024-12-11 | Social media (paid ad) | A paid-for Meta ad offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the Scottish Government, falsely implied that they were acting for p | asa.org.uk | — |
| get_0ut_0f_debt Ltd | 2024-12-11 | Social media (own site) | A video on the get_0ut_0f_debt TikTok account was irresponsible and caused serious offense and unjustified distress. | asa.org.uk | — |
| Sparring Partners Ltd t/a Gymbox | 2024-12-11 | Social media (own site) | An Instagram ad was socially irresponsible and caused undue distress. | asa.org.uk | — |
| Bodystreet Franchise (UK) Ltd | 2024-12-04 | Social media (paid ad) | A paid-for Instagram ad for a fitness centre made misleading claims that a 20-minute session per week was equivalent to three one-hour sessions at a regular gym. | asa.org.uk | — |
| Vita Studio Pte Ltd | 2024-12-04 | In-game advertising | An in-game ad for a mobile app game discouraged essential treatment for a condition for which medical supervision should be sought and misleadingly claimed the app could help treat sleep loss problems | asa.org.uk | — |
| Churchill Retirement Living Ltd | 2024-12-04 | National newspaper (paid ad) | A national newspaper ad failed to include the significant conditions of a promotion, including a closing date. | asa.org.uk | — |
| Wizz Air Hungary Ltd | 2024-11-27 | Website (paid ad) | A paid-for Google ad for Wizz Air gave a misleading impression of their flights’ environmental impact by not making the basis of comparative claims clear or providing verifying information. | asa.org.uk | — |
| Samsung Electronics (UK) Ltd | 2024-11-27 | Internet (website content) | A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omit | asa.org.uk | — |
| Aurum & Argenti Ltd t/a Bullion Club, bullionclub.co.uk | 2024-11-20 | Website (paid ad) | A paid-for Google ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the futu | asa.org.uk | — |
| Gold Warehouse Ltd t/a Gold Bank | 2024-11-20 | Radio | Three radio ads, which implied that gold had investment potential, were broadcast on a non-specialist radio channel. | asa.org.uk | — |
| Harrington & Byrne Ltd | 2024-11-20 | Press other (paid ad) | A press ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. | asa.org.uk | — |
| Gold Warehouse Ltd t/a Gold Bank | 2024-11-20 | Press other (paid ad) | A press ad failed to make clear that gold investment was unregulated and that the value of investments was variable. | asa.org.uk | — |
| The Pure Gold Group Ltd t/a The Pure Gold Company | 2024-11-20 | Website (paid ad) | Two paid-for Google ads failed to make clear that gold investment was unregulated and that the value of investments was variable. | asa.org.uk | — |
| Stirling Health Ltd | 2024-11-20 | Press other (paid ad) | A press ad made medicinal claims for an unauthorised product. | asa.org.uk | — |
| Solomon Global Ltd t/a Buy Bullion | 2024-11-20 | Social media (paid ad) | A paid for Facebook ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the fu | asa.org.uk | — |
| Fern Brady | 2024-11-20 | Website (paid ad) | A paid-for ad for the comedian Fern Brady, seen on the Sky News website, was likely to cause serious offence to some within the Christian faith. | asa.org.uk | — |
| Pegasus Homes Ltd t/a Pegasus Homes | 2024-11-13 | National newspaper (paid ad) | A national newspaper ad for a retirement property company failed to include the significant conditions of a promotion. | asa.org.uk | — |
| Supreme CBD Ltd t/a Supreme CBD | 2024-11-13 | Social media (own site) | A post on Anthony Fowler’s X account made unauthorised health claims about CBD. | asa.org.uk | — |
| Prime Star Shop Ltd t/a Branshaws | 2024-11-13 | Press other (paid ad) | A press ad made medical claims for an unlicenced product which didn’t hold the relevant compliance labels. | asa.org.uk | — |
| Vintage Associates Fine Wine Merchants Ltd | 2024-11-13 | Social media (paid ad) | Two paid for social media ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessari | asa.org.uk | — |
| Pegasus Homes Ltd t/a Pegasus Homes | 2024-11-13 | National newspaper (paid ad) | A national newspaper ad for a retirement property company failed to include the significant conditions of a promotion and misleadingly omitted information regarding the price of a service charge. | asa.org.uk | — |
| Great Grass MCR Ltd t/a Great Grass | 2024-11-13 | Poster | A poster was socially irresponsible and caused serious or widespread offence by featuring a harmful gender stereotype and objectifying women. | asa.org.uk | — |
| Cult & Boutique (Wine Management) Ltd | 2024-11-13 | Social media (paid ad) | A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a gu | asa.org.uk | — |
| Cult Wines Ltd | 2024-11-13 | Search (paid) | Two paid-for Google ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a g | asa.org.uk | — |
| DeVosVoorzieningen BVBA t/a Qinux TitanPG | 2024-11-13 | Internet (video) | A pre-roll YouTube ad made unsubstantiated claims about the features and popularity of a smart watch. | asa.org.uk | — |
| Vinverum Ltd | 2024-11-13 | Social media (paid ad) | A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated and that the value of investments was variable and also made unsubstantiated investment claims. | asa.org.uk | — |
| Eurostar International Ltd | 2024-11-06 | Social media (paid ad), Social media (own site) | A paid for Instagram post and a post on Eurostar’s Facebook page exaggerated the number of tickets available at a certain price and omitted material information about the dates tickets were available | asa.org.uk | — |
| CurrencyWave Ltd t/a CurrencyWave | 2024-11-06 | Website (own site) | A website for a foreign currency payments service misleadingly implied they conducted foreign exchange payments and were FCA authorised, and also used inaccurate cost comparison information. | asa.org.uk | — |
| Wickes Building Supplies Ltd t/a Wickes | 2024-10-30 | Social media (own site) | An X post failed to include the significant conditions and judging criteria for a competition it was promoting. | asa.org.uk | — |
| Go Night Night (unconfirmed) | 2024-10-30 | Website (own site) | A website for a sleep consultancy company misleadingly featured the logo of a professional standards body that it wasn't registered with. | asa.org.uk | — |
| The Boots Company plc | 2024-10-30 | Television, Video on demand | A TV and Video on Demand (VOD) ad condoned not using sunscreen. | asa.org.uk | — |
| Webloyalty International Ltd t/a Webloyalty, Complete Savings | 2024-10-23 | App (paid ad) | Two in-app ads and a pop-up banner ad for a shopper reward programme weren't clearly identifiable as ads and didn't make the presentation of choices clear. | asa.org.uk | — |
| Webloyalty International Ltd t/a Webloyalty, Complete Savings | 2024-10-23 | Website (own site) | Three webpages on a website for a shopper reward programme failed to make clear the steps that people had to take to obtain a 'welcome reward'. | asa.org.uk | — |
| Just Eat.co.uk Ltd | 2024-10-23 | Email, Website (own site) | A webpage and an email promotion for Just Eat didn't include all significant conditions of the promotion and caused unnecessary disappointment to participants. | asa.org.uk | — |
| Suntory Global Spirits UK Ltd | 2024-10-16 | Social media (own site) | A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible. | asa.org.uk | — |
| Sainsbury's Supermarkets Ltd t/a Sainsbury's | 2024-10-16 | Social media (influencer or affiliate ad) | An Instagram story posted by Kayleigh Johnson linked to a product listing on Sainsbury’s website which had the effect of marketing infant formula to the general public, which is prohibited under the C | asa.org.uk | — |
| W8 Tech Cyprus Ltd t/a Seeking | 2024-10-16 | Social media (paid ad) | A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence. | asa.org.uk | — |
| Trav Expert Ltd t/a Travelcrew | 2024-10-16 | Website (own site) | Prices on a website for a retailer of flights and holidays were misleading because the advertiser did not hold evidence to show they were genuine and included all non-optional taxes, duties, fees and | asa.org.uk | — |
| EE Ltd t/a EE | 2024-10-09 | Website (own site) | A webpage on the EE website didn’t make clear that their broadband contracts would be subject to mid-contract price increases. | asa.org.uk | view |
| PlymGlow Ltd | 2024-10-09 | Circular | A circular for a tanning salon discouraged essential treatment for conditions for which medical supervision should be sought and irresponsibly claimed that health benefits could be obtained from sunbe | asa.org.uk | — |
| Virgin Media Ltd | 2024-10-09 | Website (own site) | A webpage on the Virgin Media website didn’t make clear that their broadband contracts would be subject to mid-contract price increases. | asa.org.uk | view |
| Kerry Foods Ltd | 2024-10-09 | Video on demand | A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children. | asa.org.uk | — |
| Person(s) unknown t/a Goodysee | 2024-10-09 | Social media (paid ad) | A paid-for Facebook ad misleadingly stated that a clothing collection was being withdrawn and failed to include an end date for a promotion. | asa.org.uk | — |
| Fanfinders Ltd | 2024-10-09 | Social media (paid ad) | A paid-for Facebook ad promoting a free baby box featured an image which didn’t accurately represent what customers received. | asa.org.uk | — |
| Kentesh Ltd | 2024-10-09 | Social media (paid ad) | A paid-for Facebook ad misleadingly stated that a clothing collection was being withdrawn and failed to include an end date for a promotion. | asa.org.uk | — |
| Plusnet plc | 2024-10-09 | Website (own site) | A webpage on the Plusnet plc website didn’t make clear that their broadband contracts would be subject to mid-contract price increases. | asa.org.uk | view |
| TalkTalk Telecom Ltd t/a TalkTalk | 2024-10-09 | Website (own site) | A webpage on the TalkTalk website didn’t make clear that their broadband contracts would be subject to mid-contract price increases. | asa.org.uk | view |
| Ashlen Inc | 2024-10-09 | Social media (paid ad) | A paid-for Facebook ad misleadingly stated that a hair pin collection was being withdrawn and failed to include an end date for a promotion. | asa.org.uk | — |
| British Telecommunications plc t/a BT | 2024-10-09 | Website (own site) | A webpage on the BT website didn’t make clear that their broadband contracts would be subject to mid-contract price increases. | asa.org.uk | view |
| Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics | 2024-10-09 | Social media (own site) | An Instagram ad was irresponsible as it trivialised the decision to undergo cosmetic surgery and linked cosmetic surgery with happiness and confidence. | asa.org.uk | — |
| Telefonica UK Ltd t/a O2 | 2024-10-09 | Website (own site) | A webpage on the O2 website didn’t make clear that their broadband contracts would be subject to mid-contract price increase. | asa.org.uk | view |
| Moderny Inc t/a Moderny.co | 2024-10-09 | Social media (paid ad) | A paid-for Facebook ad misleadingly stated that a home-wear collection was being withdrawn and failed to include an end date for a promotion. | asa.org.uk | — |
| The BLAC Awards (UK) C.I.C t/a The BLAC Awards | 2024-10-02 | Social media (own site) | Four Facebook posts on The BLAC Awards page, and a website for The BLAC Awards misleadingly implied that they had an official partnership with the Royal Air Force. | asa.org.uk | — |
| Sunspot Tours Ltd t/a Mercury Holidays | 2024-10-02 | National newspaper (ad feature) | A national press ad for a package holiday misleadingly described a holiday as including a "free" week. | asa.org.uk | — |
| DAMM 1876 LTD | 2024-09-25 | Social media (own site) | Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise. | asa.org.uk | — |
| Huuuge Global Limited t/a Billionaire Casino | 2024-09-25 | Social media (paid ad) | Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case. | asa.org.uk | — |
| Moreham Wood Ltd t/a Oak Furniture Superstore | 2024-09-25 | Internet | A website for Oak Furniture Superstore failed to make the basis of a promotion clear and made misleading and unsubstantiated savings claims. | asa.org.uk | — |
| Mobee Co Ltd t/a Ignite Classic Slots | 2024-09-25 | Social media (paid ad) | Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case. | asa.org.uk | — |
| Mazda Motors UK Ltd | 2024-09-25 | Social media (paid ad) | A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced. | asa.org.uk | — |
| Sky UK Ltd t/a NOW | 2024-09-25 | Internet (website content) | A website for Now TV was misleading as it didn’t make it sufficiently clear that free trials, which were automatically added to the basket, would auto-renew at a fee unless cancelled. | asa.org.uk | view |
| Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL | 2024-09-25 | Social media (influencer or affiliate ad) | Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads. | asa.org.uk | — |
| Huel Ltd | 2024-09-25 | Social media (own site) | An Instagram video made non-permitted comparative nutrition claims and compared foods that weren’t in the same category. It also made misleading pricing claims and contained general health claims that | asa.org.uk | — |
| Reiss Ltd | 2024-09-25 | Social media (influencer or affiliate ad) | An Instagram reel on Lydia Millen’s account posted together with Instagram stories featuring affiliate links to the products shown in the reel weren’t obviously identifiable as ads. | asa.org.uk | — |
| Zeroo Gravity Games LLC t/a Cash Tornado | 2024-09-25 | Social media (paid ad) | Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case. | asa.org.uk | — |
| Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE | 2024-09-25 | Social media (influencer or affiliate ad) | Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads. | asa.org.uk | — |
| THG Beauty Ltd t/a Look Fantastic | 2024-09-25 | Social media (influencer or affiliate ad) | An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad. | asa.org.uk | — |
| SpinX Games Ltd | 2024-09-25 | Social media (paid ad) | Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case. | asa.org.uk | — |
| Shop TJC Ltd t/a The Jewellery Channel | 2024-09-25 | Television | A teleshopping ad promoted a product that was a medical treatment for humans and also made medical claims for an unlicensed device. | asa.org.uk | — |
| Not Guilty Food Co Ltd t/a The Skinny Food Co | 2024-09-25 | Social media (own site) | A Facebook ad made "low calorie" nutrition claim and comparing calorie content with a competitor broke the ad rules by making unsubstantiated nutrition claims and failing to meet the required conditio | asa.org.uk | — |
| Nike Retail BV | 2024-09-25 | Social media (paid ad) | A paid-for X ad for The Sole Supplier, featuring Nike trainers, was misleading as most people would reasonably assume that the trainers were for adults when, in fact, they were intended for older chil | asa.org.uk | — |
| Adidas UK Ltd | 2024-09-25 | Social media (influencer or affiliate ad) | An Instagram story on Tanya Burr’s account featuring affiliate links wasn’t obviously identifiable as an ad. | asa.org.uk | — |
| Dataverse Co. Limited t/a Gamehaus | 2024-09-25 | Social media (paid ad) | Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case. | asa.org.uk | — |
| NothingFishy Ltd | 2024-09-18 | Social media (paid ad) | A paid-for Instagram ad made claims that a food supplement could treat symptoms of Covid-19 and also made unauthorised specific health claims. | asa.org.uk | — |
| Vodafone Ltd | 2024-09-18 | Social media (paid ad), Television | A TV ad, paid-for X ad and website for Vodafone made unsubstantiated claims that their broadband services provided a nearly identical performance to BT's services, and that millions of BT broadband cu | asa.org.uk | view |
| Vape Life Ltd t/a CBDLife UK | 2024-09-18 | Internet (website content) | A website made misleading claims that CBD was suitable for consumption by children and incorrectly stated that the recommended maximum consumption of CBD per day for adults was 70 mg. | asa.org.uk | — |
| Sterling Wholesale Ltd t/a Moncrief | 2024-09-18 | Internet (website content) | A website made misleading claims that all of its products were handmade in Italy, and that they had frequently been featured in top international fashion magazines. | asa.org.uk | — |
| Excite For Life Ltd | 2024-09-18 | Internet (website content) | A website made misleading claims that CBD was suitable for consumption by children, incorrectly stated that the recommended maximum consumption of CBD per day for adults was 70 mg and made general hea | asa.org.uk | — |
| Femgroup Ltd t/a Feminapause | 2024-09-11 | Social media (paid ad) | A paid-for Facebook ad made claims that a supplement could treat symptoms of the menopause and misleadingly implied that the supplement had been approved by the Food Standards Agency. | asa.org.uk | — |
| Nasty Gal Ltd | 2024-09-11 | Social media (own site) | A promotion on the Nasty Gal Instagram page failed to clearly publish the winner of a competition. | asa.org.uk | — |
| 247 Home Furnishings Ltd t/a 247Blinds | 2024-09-04 | Internet (website content) | A website ad which made references to blindness were likely to cause serious or widespread offence on the grounds of disability. | asa.org.uk | — |
| Mayborn (UK) Ltd t/a Tommee Tippee | 2024-09-04 | Social media (paid ad) | A paid-for Instagram ad for a device for removing air particles from milk made unsubstantiated efficacy claims for treating colic and its symptoms. | asa.org.uk | — |
| Sports Supplements Ltd t/a Bulk | 2024-09-04 | An email contained a promotion which wasn't capable of being used and so wasn't administered fairly. | asa.org.uk | — | |
| Hike Future Ltd t/a Hike Footwear | 2024-08-28 | Social media (paid ad) | Three paid-for Facebook ads made misleading claims about a money back guarantee, made medical claims for unlicensed products and featured testimonials that weren’t genuine. | asa.org.uk | — |
| CPD Regulatory Office | 2024-08-28 | Internet | A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organis | asa.org.uk | — |
| Just Eat.co.uk Ltd t/a Just-Eat.co.uk | 2024-08-21 | Internet | A paid-for Facebook ad for Just Eat failed to use appropriate targeting to ensure an ad featuring HFSS products wasn't directed at under 16s. | asa.org.uk | — |
| Valterous Ltd t/a Therapie Clinic | 2024-08-21 | Internet | A website and Instagram ad made misleading and unsubstantiated saving claims. | asa.org.uk | — |
| Huel Ltd | 2024-08-14 | Social media (paid ad) | Two paid-for Facebook ads for Huel featuring a testimonial from Steven Bartlett misleadingly omitted that he was one of the company's directors. | asa.org.uk | — |
| ZOE Ltd | 2024-08-14 | Social media (paid ad) | A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company. | asa.org.uk | — |
| The Edinburgh Herbal Dispensary Ltd t/a Napiers Edinburgh | 2024-08-14 | Social media (paid ad) | Five TikTok ads made medicinal claims for an unlicenced product. | asa.org.uk | — |
| Quintain Living Ltd | 2024-08-14 | Internet (website content) | A website made misleading claims about the average saving customers would make on energy costs and claimed that a package included free Wi-Fi and work from home areas, when these were just included in | asa.org.uk | — |
| MedTech Global LLP t/a Orthoback | 2024-08-07 | Internet | A website and Facebook ad made unsubstantiated savings claims, made misleading claims about the advertiser's money-back guarantee and returns policy, and made medical claims for an unlicenced product | asa.org.uk | — |
| Flow Neuroscience AB t/a Flow | 2024-08-07 | Internet | An ad on Gemma Collins' Instagram account discouraged treatment for depression, a condition for which medical supervision should be sought. | asa.org.uk | — |
| Virgin Atlantic Airways Ltd t/a Virgin Atlantic | 2024-08-07 | Radio | A radio ad for Virgin Atlantic included the unqualified claim "100% sustainable aviation fuel", which gave a misleading impression of the fuel's environmental impact. | asa.org.uk | view |
| WHG (International) Ltd t/a William Hill Online | 2024-07-31 | Internet (sponsored search) | A paid-for search ad and a website for William Hill advertising a new customer welcome bonus misled consumers by failing to include all significant conditions of the promotion and by not positioning t | asa.org.uk | — |
| Person(s) unknown t/a Cheerchest Cove | 2024-07-31 | Social media (paid ad) | A paid-for Meta ad for prostate cream made medicinal claims for an unlicensed product. | asa.org.uk | — |
| Sky UK Ltd t/a NOW | 2024-07-31 | Website (ad feature) | A website ad for NOW TV omitted material information about the inclusion of ads in basic streaming membership plans. | asa.org.uk | view |
| Person(s) unknown t/a Cishx GB | 2024-07-31 | Social media (paid ad) | A paid-for Meta ad which claimed that underwear could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA. | asa.org.uk | — |
| Person(s) unknown t/a Mendio Life | 2024-07-31 | Social media (paid ad) | A paid-for Meta ad which claimed that an acupressure clip could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with th | asa.org.uk | — |
| Person(s) unknown t/a Gauge B-Ready Locks, Guardian Tech Locksmith Cranleigh, ApexCraft Locksmith Frimley and Alex the Locksmith West Molesey | 2024-07-31 | Internet (website content) | Four websites for locksmiths misleadingly stated that they were a local business and that they had physical premises in certain locations when this wasn’t the case. | asa.org.uk | — |
| Person(s) unknown t/a Nultqh GB | 2024-07-31 | Social media (paid ad) | A paid-for Meta ad for a prostate patch made medicinal claims for an unlicensed product. | asa.org.uk | — |
| MYA Clinics Ltd t/a MYA Cosmetic Surgery | 2024-07-31 | Website (paid ad) | Two display ads for cosmetic surgery shown on the Quizlet website were inappropriately targeted. | asa.org.uk | — |
| Debenhams Brands Ltd t/a Debenhams | 2024-07-31 | Social media (paid ad) | A paid-for Facebook ad for Debenhams made misleading and unsubstantiated savings claims | asa.org.uk | — |
| Gelcard Ltd t/a Water2 | 2024-07-31 | An email advertising a water filter caused unjustified fear or distress on the basis of misleading claims. | asa.org.uk | — | |
| Wild Cosmetics Ltd | 2024-07-24 | Internet | A pre-roll YouTube ad for Wild deodorant misleadingly implied that there was a link between competing deodorant products and breast cancer. | asa.org.uk | — |
| The Benenden Healthcare Society Ltd | 2024-07-24 | Television, Radio | A TV and Radio ad for private health insurance mislead consumers by omitting material information about a healthcare plan, including significant exclusions relating to treatment options. | asa.org.uk | — |
| Person(s) unknown t/a Vitality Greens | 2024-07-24 | Social media (paid ad) | Two paid-for Facebook ads made claims that a supplement could treat anxiety, made unauthorised specific and general health claims, and advertised a products containing unauthorised novel foods. | asa.org.uk | — |
| Nutriburst Ltd t/a Nutriburst Vitamins | 2024-07-24 | Internet | A paid-for Facebook ad made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims. | asa.org.uk | — |
| Nowt Ventures Ltd t/a Feel Güd | 2024-07-24 | Social media (paid ad) | Four paid-for Facebook ads made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims. | asa.org.uk | — |
| Innocent Health Ltd t/a Novomins Nutrition | 2024-07-24 | Internet | A paid-for Facebook ad made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims. | asa.org.uk | — |
| Ejec Ventures LLC t/a Auri Nutrition | 2024-07-24 | Internet | A paid-for Facebook ad made claims that a supplement could eliminate stress and also made unauthorised specific health claims and general health claims. | asa.org.uk | — |
| Well Gummies | 2024-07-24 | Internet | Two Facebook ads and a TikTok ad made claims that a supplement could treat multiple conditions including anxiety, made unauthorised specific and general health claims, and advertised a products contai | asa.org.uk | — |
| Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions | 2024-07-17 | Internet | A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims | asa.org.uk | — |
| Feel Holdings Ltd t/a Feel | 2024-07-17 | Internet | A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause. | asa.org.uk | — |
| GB Sports Advisors Ltd t/a Geoff Banks Online | 2024-07-17 | Internet (on own site) | A website ad offering a free bet failed to include all the significant conditions of the promotion. | asa.org.uk | — |
| Happy Koala LLC t/a MenoDaily | 2024-07-17 | Internet | A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause and also made health claims that referred to a rate or amount of weight loss. | asa.org.uk | — |
| Simmer Ltd | 2024-07-17 | Internet (display) | A Facebook post and paid-for TikTok ad misleadingly implied that an endorsement was genuine and related to their product. | asa.org.uk | — |
| London Luton Airport Ltd t/a Luton Rising | 2024-07-10 | — | A magazine ad and a poster for Luton Rising did not adequately qualify the claims made in the ad and omitted material information about the environmental impact of London Luton Airport’s expansion. | asa.org.uk | — |
| Mommy n Toys | 2024-07-10 | — | A paid-for website ad was socially irresponsible as it encouraged the unsafe practice of using an anti-roll pillow for newborn babies. | asa.org.uk | — |
| Wessex Water Services Ltd | 2024-07-10 | Television | A TV ad for Wessex Water did not adequately qualify the environmental claims made in the ad and omitted material information about the company’s environmental impact. | asa.org.uk | — |
| Electronic Arts Ltd t/a EA | 2024-07-10 | Social media (paid ad) | A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes. | asa.org.uk | — |
| Mitchells & Butlers Leisure Retail Ltd t/a Harvester | 2024-07-03 | — | A website promotion for the Harvester app misleadingly omitted material information about the significant limitations and qualifications of the promotion | asa.org.uk | — |
| The Big Table Group Ltd t/a Las Iguanas | 2024-07-03 | Social media (own site) | A TikTok ad encouraged excessive or irresponsible consumption of alcohol, and featured someone under the age of 25 playing a significant role which is prohibited by our strict alcohol rules. | asa.org.uk | — |
| The Clean Supps LLC t/a Inno Supps | 2024-07-03 | Social media (paid ad) | A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight l | asa.org.uk | — |
| The Drop Supplements Ltd t/a Drop | 2024-07-03 | Social media (paid ad) | A paid-for Facebook ad for a supplement made claims that it could prevent, treat or cure stress, anxiety and ADHD and made unauthorised specific health claims. | asa.org.uk | — |
| air up GmbH | 2024-07-03 | Internet (video) | A YouTube ad featuring public urination condoned anti-social and potentially unlawful behaviour. | asa.org.uk | — |
| Spectrum Awakening | 2024-07-03 | Social media (paid ad) | A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure developmental language disorder, autism and ADHD. | asa.org.uk | — |
| Aspire Nutrition | 2024-07-03 | Social media (paid ad) | A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure autism. | asa.org.uk | — |
| Happy Koala LLC t/a Happy Mammoth | 2024-07-03 | Social media (paid ad) | A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight l | asa.org.uk | — |
| Apollo Future Technology Ltd | 2024-06-26 | Website (own site) | A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components. | asa.org.uk | — |
| Femtech Healthcare Ltd t/a KeyForHer | 2024-06-26 | Social media (paid ad) | A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause and also made unauthorised general health claims. | asa.org.uk | — |
| Lyma Life Ltd | 2024-06-26 | Social media (paid ad) | A paid-for Instagram ad for an at home beauty device misleadingly claimed that it was the ‘world’s most powerful home beauty device’ and that it was a hundred times more effective and powerful than co | asa.org.uk | — |
| Magflo Ltd t/a JAC Vapour | 2024-06-26 | Website (own site) | A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components. | asa.org.uk | — |
| Pixus Online Ltd t/a Juicemate | 2024-06-26 | — | A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components. | asa.org.uk | — |
| Rejuvit Labs, LLC | 2024-06-26 | Social media (paid ad) | Two paid-for Facebook ads claimed that a supplement could cure symptoms of the menopause. | asa.org.uk | — |
| BetterMe Ltd | 2024-06-19 | Social media (paid ad) | A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme. | asa.org.uk | — |
| Fussy Ltd | 2024-06-19 | — | Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products. | asa.org.uk | — |
| Nutritional Sciences Ltd t/a Physical Nutrition | 2024-06-19 | — | Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial f | asa.org.uk | — |
| Online Classifieds AG t/a PURE | 2024-06-12 | — | Two posters for the PURE Dating App, seen in March 2024: a. The poster depicted four images of cartoon style heads, next to text that stated, “IT’S A GOOD DAY TO GET SOME HEAD” and “ON PURE DATING | asa.org.uk | — |
| Portable Multimedia Ltd | 2024-06-05 | — | A website made misleading and exaggerated claims about the performance of three advertised dash cams. | asa.org.uk | — |
| iVape London Ltd | 2024-06-05 | An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components. | asa.org.uk | — | |
| Future Farm Plant-Based Food UK Ltd t/a Future Farm | 2024-05-29 | Packaging | The product packaging for a Future Farm Future Burger, seen on 9 February 2024, featured a promotion. Text on the front of the packaging stated, “WIN £1000 BUY ME AND SCAN TO ENTER *T&C’S APPLY”. A QR | asa.org.uk | — |
| Kingsland Drinks Ltd t/a Kingsland Wines & Spirits | 2024-05-22 | — | A label on a bottle mislead consumers by failing to disclose the significant conditions of a competition. | asa.org.uk | — |
| Avensure Ltd t/a Employment Law Advice Bureau | 2024-05-22 | — | A direct mailing to a business was not obviously identifiable as an ad. | asa.org.uk | — |
| Pink Self Storage Ltd | 2024-05-22 | — | A website ad made misleading claims about price and hidden fees. | asa.org.uk | — |
| AHK Designs Ltd t/a Victoriaplum.com | 2024-05-22 | — | A website, Instragram account and X account for Victoria Plum made misleaing claims about the longevity of the brand, its customer service reviews and its total number of customers served. | asa.org.uk | — |
| We Are TALA Ltd | 2024-05-22 | — | Two Instagram reels and four TikToks on influencer Grace Beverly's accounts were not obviously identifiable as ads. | asa.org.uk | — |
| Festival Free Bets | 2024-05-15 | Social media (influencer or affiliate ad) | A post on Astrid Wett’s X (formerly Twitter) page, advertising a company that collated betting offers, broke gambling ad rules by featuring someone under 25. | asa.org.uk | — |
| Hangcure Ltd t/a Hangcure | 2024-05-15 | Social media (influencer or affiliate ad) | A TikTok ad for a hangover cure claimed that a food supplement could treat human disease. | asa.org.uk | — |
| Prettylittlething.com Ltd t/a Prettylittlething.com | 2024-05-15 | Social media (own site) | A series of tweets misleadingly implied that a promotion included all product lines, failed to include the closing dates or times of the promotion and misleadingly implied that further discounts would | asa.org.uk | — |
| Tonic Nutrition Ltd t/a Tonic Health | 2024-05-15 | Website (own site), Social media (own site) | A website and Instagram reel made unauthorised nutrition and comparative nutrition claims, and discredited competitors' products. | asa.org.uk | — |
| ProgressPlay Ltd | 2024-05-08 | Internet (website content) | A website advertising a gambling promotion failed to disclose significant conditions of entry. | asa.org.uk | — |
| Tecnología Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL | 2024-05-08 | Social media (paid ad) | A paid-for X ad made misleading claims about the effect of blue light on eyes. | asa.org.uk | — |
| Independent British Vape Trade Association t/a IBVTA | 2024-05-01 | National newspaper (ad feature) | A newspaper advertorial indirectly promoted unlicenced e-cigarettes. | asa.org.uk | — |
| Whitbread Group plc t/a Premier Inn, Beefeater | 2024-05-01 | Search (paid) | A paid-for search ad made misleading claims about the price of hotel rooms. | asa.org.uk | — |
| Lark Holdings Limited | 2024-05-01 | Website (own site) | A website misleadingly claimed that a programme could permanently eliminate an array of mental health disorders and discouraged essential treatment for conditions for which medical supervision should | asa.org.uk | — |
| Dr Bunny Aesthetics | 2024-04-24 | Internet (website content) | An online listing for a cosmetic surgery practitioner advertised prescription-only medicines and misleadingly implied a doctor or someone with a general medical qualification ran the service. | asa.org.uk | — |
| GKOnlineCo Pty Ltd t/a Pups Den, Official Aida Store | 2024-04-24 | Internet (website content) | A paid-for social media ad made medicinal claims about an unlicenced product. | asa.org.uk | — |
| infirst Ltd t/a Flarin | 2024-04-17 | Television | A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products. | asa.org.uk | — |
| Sparks Information PTE Ltd t/a Hunting Sniper | 2024-04-03 | Social media (paid ad) | A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress. | asa.org.uk | — |
| John Mills Ltd t/a JML Direct | 2024-04-03 | Television | A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming. | asa.org.uk | — |
| Hismile Pty Ltd | 2024-04-03 | Social media (paid ad) | Two paid-for TikTok ads made misleading claims about the range of flavours produced and sold by the advertiser. | asa.org.uk | — |
| Mous Products Ltd | 2024-04-03 | Television | A TV ad made misleading claims about the efficacy of a range of phone cases. | asa.org.uk | — |
| Nationwide Building Society t/a Nationwide | 2024-04-03 | Press general, Television, Radio | TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not | asa.org.uk | — |
| Not Guilty Food Co Ltd t/a The Skinny Food Co | 2024-04-03 | Social media (influencer or affiliate ad) | An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown | asa.org.uk | — |
| Top Games Inc | 2024-04-03 | Social media (paid ad) | A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game. | asa.org.uk | — |
| Easigrass (Distribution) Ltd | 2024-03-27 | Website (own site), Social media (own site) | A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly. | asa.org.uk | — |
| John Mills Ltd t/a JML Direct | 2024-03-27 | Television | A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm. | asa.org.uk | — |
| Vytaliving Ltd | 2024-03-27 | Press general | A press ad for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings | asa.org.uk | — |
| Miniclip (UK) Ltd | 2024-03-20 | Social media (paid ad) | A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes. | asa.org.uk | — |
| Worldwide Trademarks sro t/a Worldwide Trademarks | 2024-03-20 | Direct mail | A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice. | asa.org.uk | — |
| MNG-Mango UK Ltd | 2024-03-20 | App (own claim) | A product listing for a sweater featured a model who appeared to be unhealthily thin. | asa.org.uk | — |
| Lindar Media Ltd t/a MRQ.com | 2024-03-20 | Social media (paid ad) | A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s. | asa.org.uk | — |
| Jagex Ltd | 2024-03-20 | Social media (paid ad) | A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes. | asa.org.uk | — |
| Electronic Arts Ltd t/a EA | 2024-03-20 | Social media (paid ad) | Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes. | asa.org.uk | — |
| Aldi Stores Ltd t/a Aldi | 2024-03-20 | National press | A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year. | asa.org.uk | — |
| Global Brands Ltd | 2024-03-13 | Social media (influencer or affiliate ad) | A TikTok post on Danielle Walsh’s account irresponsibly encouraged excessive drinking and wasn’t obviously identifiable as an ad. | asa.org.uk | — |
| LeoVegas Gaming plc t/a BetUK | 2024-03-13 | Radio | A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s. | asa.org.uk | — |
| BPerfect Ltd | 2024-03-06 | Social media (influencer or affiliate ad) | A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad. | asa.org.uk | — |
| Banquist Ltd t/a Banquist, Winedrops | 2024-03-06 | Social media (paid ad) | A paid-for Facebook ad for a wine retailer irresponsibly encouraged drinking unwisely. | asa.org.uk | — |
| OneCompress | 2024-03-06 | Social media (paid ad) | Two paid-for Facebook ads for bamboo gloves and socks made medical claims for unlicensed products. | asa.org.uk | — |
| Vir Health Ltd t/a Numan | 2024-03-06 | Television | A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code. | asa.org.uk | — |
| Simba Sleep Ltd | 2024-03-06 | Internet (website content) | A website featured misleading claims around reference prices and associated savings. | asa.org.uk | view |
| Volkswagen Group United Kingdom Ltd t/a Audi | 2024-03-06 | VOD | A Video on Demand ad for an electric car featured misleading claims about charging time and mileage. | asa.org.uk | — |
| 6G Internet Ltd t/a 6Gi | 2024-03-06 | Leaflet | A leaflet for a home broadband provider made misleading claims about providing full fibre broadband. | asa.org.uk | — |
| Brown-Forman Beverages Europe Ltd t/a Jack Daniel's | 2024-02-28 | Poster | A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles. | asa.org.uk | — |
| Capital Credit Union Ltd | 2024-02-28 | Social media (paid ad) | A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending. | asa.org.uk | — |
| Lenovo Technology (UK) Ltd | 2024-02-28 | An email contained the misleading claim “Get 10% off any product”. | asa.org.uk | — | |
| Pennine Community Credit Union Ltd t/a PCCU | 2024-02-28 | Social media (paid ad) | A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending. | asa.org.uk | — |
| Space NK Ltd t/a Space.NK | 2024-02-28 | Social media (own site) | A competition via an Instagram post did not award a prize in accordance with change, was not administered fairly and omitted significant conditions. | asa.org.uk | — |
| Strafe Esports Ltd t/a LevelTap | 2024-02-28 | Social media (paid ad) | A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible. | asa.org.uk | — |
| GMRD Apps Ltd t/a Impulse Brain Training | 2024-02-21 | Social media (paid ad) | A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD. | asa.org.uk | — |
| Happyo | 2024-02-21 | Social media (paid ad) | A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condi | asa.org.uk | — |
| Rebecca Louise t/a rebeccalouise95 | 2024-02-21 | Poster | A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence. | asa.org.uk | — |
| Supreme CBD Ltd t/a Supreme CBD | 2024-02-14 | Social media (influencer or affiliate ad) | Four posts on X (formerly Twitter) were not obviously identifiable as ads, and claimed that a food could treat insomnia and anxiety. | asa.org.uk | — |
| BKUK Group Ltd t/a Burger King | 2024-02-07 | Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared. | asa.org.uk | — | |
| BMW (UK) Ltd | 2024-02-07 | Search (paid) | A paid-for Google ad misleadingly represented a vehicle’s environmental impact. | asa.org.uk | — |
| Greater London Authority | 2024-02-07 | Radio | A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars. | asa.org.uk | — |
| MG Motor UK Ltd | 2024-02-07 | Search (paid) | A paid-for Google ad misleadingly represented a vehicle’s environmental impact. | asa.org.uk | — |
| Vizor Apps Ltd | 2024-02-07 | Internet (video) | A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible. | asa.org.uk | — |
| Witcombe Festival | 2024-02-07 | Social media (own site) | A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent. | asa.org.uk | — |
| Team RH Fitness Ltd | 2024-01-31 | Social media (own site) | A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months. | asa.org.uk | — |
| LifeSafe Technologies Ltd | 2024-01-31 | Social media (paid ad) | Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires. | asa.org.uk | — |
| Brooksdale Ltd | 2024-01-31 | Social media (paid ad) | Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of livi | asa.org.uk | — |
| Churchill Retirement Living Ltd t/a Churchill Retirement Living | 2024-01-31 | Internet (website content), Social media (own site) | A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis. | asa.org.uk | — |
| Lynne McTaggart | 2024-01-31 | Email, Internet (website content) | Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical su | asa.org.uk | — |
| Reclaim My PPI Tax Ltd t/a Reclaim My PPI Tax | 2024-01-31 | Social media (paid ad) | Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of livi | asa.org.uk | — |
| Medi Supplies Ltd | 2024-01-24 | Internet (website content) | A website made two pricing claims that were misleading and could not be substantiated. | asa.org.uk | — |
| AGA Rangemaster Ltd t/a AGA | 2024-01-24 | Internet (website content) | A website that claimed a cooker had “the lowest running costs for any heat-storage cast-iron range cooker” was misleading, unverifiable and could not be substantiated. | asa.org.uk | — |
| Gamehaus Network Technology Co Ltd | 2024-01-24 | App (paid ad) | An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious a | asa.org.uk | — |
| Grandbing Technology Co Ltd t/a On Fancy | 2024-01-24 | Internet (website content) | A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible. | asa.org.uk | — |
| HJ Heinz Foods UK Ltd t/a Heinz | 2024-01-24 | Packaging (promotion) | A packaging promotion for ‘free days out’ omitted significant conditions. | asa.org.uk | — |
| May Health Tourism Services t/a MAYCLINIK | 2024-01-24 | Search (paid) | A paid-for Google search ad made misleading and irresponsible claims about safety, and made references that trivialised the decision to undergo cosmetic surgery. | asa.org.uk | — |
| Outsourceful Ltd t/a Outsourceful | 2024-01-24 | Email, Internet (website content) | An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence. | asa.org.uk | — |
| Pasifik Health Services Inc t/a Care In Turkey | 2024-01-24 | Search (paid) | A paid-for Google search ad made misleading claims about ‘world-class doctors’ that could not be substantiated, and made misleading and irresponsible claims about safety. | asa.org.uk | — |
| Marble Corporation Ltd t/a The Little Ones | 2024-01-17 | Internet (website content) | A product page for a pillow irresponsibly shows an infant in an unsafe sleep position associated with Sudden Unexpected Death in Infancy (SUDI). | asa.org.uk | — |
| E-Scooters 4 Less (unconfirmed) t/a E-Scooters 4 Less | 2024-01-17 | Internet (website content) | A website for electric scooters, which suggested products could be ridden on UK roads despite legal restrictions, was misleading and irresponsible. | asa.org.uk | — |
| FunPlus International AG t/a Funplus | 2024-01-17 | Game (mobile/app) | An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence. | asa.org.uk | — |
| Happytiger ApS | 2024-01-10 | Television | A TV ad for bingo featured someone who appeared to be under the age of 25. | asa.org.uk | — |
| GIRLvsCANCER | 2024-01-10 | Poster | An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium. | asa.org.uk | — |
| Zzoomm plc | 2024-01-10 | Direct mail | A direct mailing misleadingly stated the savings someone could make with their broadband service. | asa.org.uk | — |
| Planet Computers Ltd | 2024-01-10 | Internet (website content) | A website misleadingly stated when a smartphone would be in stock. | asa.org.uk | — |
| Viagogo AG | 2024-01-10 | Internet (website content) | Two advertorials misleadingly omitted material information about the validity of tickets bought through viagogo. | asa.org.uk | — |
| Buzz Group Ltd | 2024-01-03 | Social media (own site) | A post on Buzz Bingo’s Facebook page contained imagery that was likely to appeal strongly to under-18s. | asa.org.uk | — |
| Em Rose | 2024-01-03 | Poster | A poster for an OnlyFans account was irresponsibly placed and likely to cause widespread offence. | asa.org.uk | — |
| Eurostar International Ltd | 2024-01-03 | A promotional email that advertised trips for £39 was misleading for not having enough tickets at that price point. | asa.org.uk | — | |
| Erdem Clinic | 2024-01-03 | Social media (influencer or affiliate ad) | Four posts on Millie Bracewell’s TikTok account were not obviously identifiable as ads, trivialised the decision to undergo cosmetic surgery and were directed at under-18s through the context they app | asa.org.uk | — |
2023 (291 rulings)
| Advertiser | Date | Medium | Issue | Ruling | Company page |
|---|---|---|---|---|---|
| BrewDog plc | 2023-12-20 | — | An Instagram post by Brewdog, published on 31 July 2023, featured an image of a poster, containing a childlike drawing of Earth covered in flames. Text accompanying the drawing stated “drink it for me | asa.org.uk | — |
| Ben's Gutters Ltd | 2023-12-20 | — | Four leaflets, from Ben’s Gutters, presented in the form of a compliment slip: a. The first leaflet from Ben’s Gutters Ltd, was delivered to homes in Powys, Carmarthenshire, Kent and Warwickshire i | asa.org.uk | — |
| Cathay Pacific Airways Ltd | 2023-12-20 | — | A prize promotion on the Cathay Pacific website www.cathaypacific.com, was seen on 4 June 2023. Text stated “We have 3,260 tickets to give away! Successful entries will be awarded one return Economy t | asa.org.uk | — |
| Charles Tyrwhitt Shirts Ltd | 2023-12-20 | — | A paid-for Facebook ad for Charles Tyrwhitt, a clothing retailer, seen on 28 July 2023, featured an image of a print cotton shirt. Text on the post stated “[…] We’re proud to be a Carbon Neutral busin | asa.org.uk | — |
| Coty UK Ltd t/a Coty UK Ltd | 2023-12-20 | — | A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer an | asa.org.uk | — |
| Equinor ASA | 2023-12-20 | — | A national press ad for energy company Equinor, seen in June 2023, stated “Wind, oil, gas, carbon capture […]” and “IT’S ALL PART OF THE BROADER ENERGY PICTURE”. A footnote at the bottom of the ad sta | asa.org.uk | — |
| GMG Pharmacy Ltd t/a The IV Clinic | 2023-12-20 | — | The website for The IV Clinic, www.iv.ghoshmedicalgroup.com, seen 1 April 2019, featured a section on its homepage titled “IV DRIPS MENU” which listed the intravenous (IV) drips services it offered: “ | asa.org.uk | — |
| Get A Drip Ltd | 2023-12-20 | — | The Get A Drip website www.getadrip.co.uk, seen 7 February 2019, listed the intravenous (IV) drip services it offered on a page headed “Our Menu”: “Bolt-Ons”; “Basic Hydration”; “MultiVit Drip”; “Ener | asa.org.uk | — |
| Howe Tools Ltd | 2023-12-20 | Radio | Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliabilit | asa.org.uk | — |
| Kellogg Europe Trading Ltd t/a Kellogg Company | 2023-12-20 | — | The product packaging for Kellogg’s Crunchy Nut Clusters, seen on 17 July 2023, featured a promotion. Text on the back of the packaging stated “FREE ADULT TICKET” next to a triangle symbol. Below, tex | asa.org.uk | — |
| Kia UK Ltd | 2023-12-20 | — | A paid-for Google ad and a website for Kia, seen on 13 March 2023: a. The paid-for Google ad stated “The all-new Kia Niro – Niro EV up to 285 mile range”. b. The website www.kia.com, featured a | asa.org.uk | — |
| Mercedes-Benz UK Ltd t/a Smart Car, Mercedes Benz | 2023-12-20 | — | A website and e-brochure for Mercedes Benz, seen on 1 June: a. The website https://www.mercedes-benz.co.uk/ stated “Highlights … EQC”. Below this was the text, “Introducing the EQC … All-electric r | asa.org.uk | — |
| Petfre (Gibraltar) Ltd t/a Betfred | 2023-12-20 | — | An ad for Live Betfred Casino seen during the programme PrestonPlayz on The Roku Channel, an over-the-top streaming service, on 17 April 2023. The ad included a voice-over which stated, “Welcome to Be | asa.org.uk | — |
| REVIV UK Ltd t/a REVIV | 2023-12-20 | — | The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to | asa.org.uk | — |
| EFL Digital Ltd t/a EFL | 2023-12-20 | — | Two online calendar events for The English Football League (EFL) and Papa John’s: a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa Johns Trophy: St | asa.org.uk | — |
| Golden Tanning Salon Ltd t/a Golden Tanning Salon | 2023-12-13 | Social media (own site) | A TikTok post linked health claims to using a tanning bed, which was misleading, irresponsible and inappropriately targeted. | asa.org.uk | — |
| Virgin Media Ltd t/a Virgin Media | 2023-12-13 | Internet (website content) | A website claiming that the provider offered "the fastest WiFi Guarantee of any major provider" was misleading. | asa.org.uk | view |
| Person(s) unknown t/a House of Beauty | 2023-12-13 | Social media (own site) | A TikTok post misleadingly and irresponsibly linked health claims to using a tanning bed, discouraged seeking essential treatment for conditions where medical supervision should be sought, and was ina | asa.org.uk | — |
| Etihad Airways | 2023-12-06 | Internet (display) | A paid-for Google ad gave a misleading impression of the airline’s environmental impact. | asa.org.uk | — |
| Polyverse Inc | 2023-12-06 | App (paid ad) | An in-game mobile app ad was irresponsible, likely to cause serious and widespread offence and had been irresponsibly targeted for overly sexualising and objectifying women. | asa.org.uk | — |
| GetAgent Ltd | 2023-12-06 | Internet (website content) | A website for estate agent referrals did not make it clear that some results were marketing communications, and claimed to make ‘impartial recommendations’ which was misleading. | asa.org.uk | — |
| Air France-KLM | 2023-12-06 | Internet (display) | A paid-for Google ad gave a misleading impression of the airline’s environmental impact. | asa.org.uk | — |
| Deutsche Lufthansa AG t/a Lufthansa | 2023-12-06 | Internet (display) | A paid-for Google ad gave a misleading impression of the airline’s environmental impact. | asa.org.uk | — |
| South African Foods Ltd t/a Candy Store 4 You | 2023-12-06 | Social media (influencer or affiliate ad) | A TikTok post on Saira Hayati’s account for sea salt made health and nutrition claims that were in breach of the rules and claimed to prevent, treat or cure human disease, which broke the rules. | asa.org.uk | — |
| Procter & Gamble UK t/a Always | 2023-11-29 | Television | A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 9 | asa.org.uk | — |
| Imiracle (HK) Ltd t/a ELFBAR | 2023-11-29 | Poster, Digital outdoor | A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly hi | asa.org.uk | — |
| Renault UK Ltd t/a Dacia, Renault | 2023-11-29 | Social media (paid ad) | A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear. | asa.org.uk | — |
| Merlin Attractions Operations Ltd t/a Alton Towers Resort | 2023-11-29 | Internet (website content) | A website ad for Alton Towers Theme Park’s ‘Rainy Day Guarantee’ omitted material information about how it would be invoked. | asa.org.uk | — |
| Play&Date Entertainment Zone | 2023-11-29 | App (paid ad) | An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly. | asa.org.uk | — |
| CrypticKits | 2023-11-22 | Social media (own site) | A TikTok post and Instagram post misleadingly implied that people could buy football shirts for £1 | asa.org.uk | — |
| Cloud City Vapez UK Ltd | 2023-11-22 | Social media (influencer or affiliate ad) | A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes. | asa.org.uk | — |
| Organic Burst World SA t/a Organic Burst | 2023-11-22 | Social media (paid ad) | A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement c | asa.org.uk | — |
| Toyota (GB) plc | 2023-11-22 | Poster, Social media (paid ad) | A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible. | asa.org.uk | — |
| Kollo Health Ltd | 2023-11-22 | Social media (paid ad) | A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on t | asa.org.uk | — |
| ACME Vape Ltd | 2023-11-22 | Social media (own site) | Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes | asa.org.uk | — |
| Uppholdings Ltd t/a CluedUpp Games | 2023-11-22 | — | A website, https://www.cluedupp.com/, for CluedUpp Games, an events business, was seen on 3 June 2023. The ad contained the text “WITCHCRAFT & WIZARDRY STRATFORD UPON AVON 18TH NOVEMBER 2023 … Embark | asa.org.uk | — |
| D&A Cosmetics Ltd | 2023-11-22 | Social media (influencer or affiliate ad) | A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper. | asa.org.uk | — |
| WHM Hair Transplant and Aesthetics t/a WHM Clinic | 2023-11-15 | Social media (paid ad) | A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about t | asa.org.uk | — |
| ZING Oral Care Ltd | 2023-11-15 | Social media (paid ad), Internet (website content) | A website and paid-for Facebook ad misleadingly implied that titanium dioxide-containing toothpastes are potentially harmful. | asa.org.uk | — |
| Mecca Bingo Ltd | 2023-11-15 | Social media (own site) | An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem. | asa.org.uk | — |
| FanCraze Technologies Inc | 2023-11-15 | Social media (own site) | A Tweet from Essex County Cricket Club for NFTs wasn’t obviously identifiable as a marketing communication; didn’t make it clear which cryptowallet a prospective buyer would need; didn’t make it clear | asa.org.uk | — |
| Borthwick Group (Energy) Ltd | 2023-11-15 | Social media (paid ad) | A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC. | asa.org.uk | — |
| Studiocanal Ltd t/a Studiocanal | 2023-11-15 | VOD | Two video-on-demand ads contained images and a level of jeopardy not suitable for general audiences, and was likely to cause unjustifiable fear and distress. | asa.org.uk | — |
| TMS Legal Ltd | 2023-11-15 | Social media (paid ad) | Two paid-for TikTok posts were misleading, as they implied testimonials featured were from genuine customers of Vanquis Bank and Moneybarn No.1. | asa.org.uk | — |
| SpiderfarmerLED | 2023-11-15 | App (paid ad) | An in-app ad irresponsibly condoned growing cannabis. | asa.org.uk | — |
| The Heal Air | 2023-11-15 | Internet (website content), Social media (own site) | A website, Facebook post and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated. | asa.org.uk | — |
| Norfolk Dinosaur Park Ltd t/a PrimEvil | 2023-11-15 | Poster | A poster for a horror-themed Halloween event was likely to cause children fear or distress. | asa.org.uk | — |
| Nimaya Mindstation Ltd | 2023-11-15 | Internet (website content), Social media (own site) | A website and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated, and discouaraged essential treatment for conditions for | asa.org.uk | — |
| Naked Wolfe Ltd | 2023-11-15 | Social media (paid ad) | A paid-for Facebook ad featured a model who appeared unhealthily thin. | asa.org.uk | — |
| Harvey Water Softeners Ltd | 2023-11-15 | Internet (website content) | A website that claimed consumers could “save up to £1100” and reduce energy bills by 30% was misleading and couldn’t be substantiated. | asa.org.uk | — |
| GM Unicorn Corporation Ltd | 2023-11-15 | App (paid ad) | An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to caus | asa.org.uk | — |
| Emma Matratzen GmbH t/a Emma Mattress | 2023-11-08 | Internet (website content) | Two paid-for YouTube ads failed to make it clear that a mattress comparison site was owned by a mattress company. | asa.org.uk | — |
| Voopoo International Inc | 2023-11-08 | Internet (video) | Three TikTok posts on Chantel Surge, Charlie Morrison and Lorenx’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components. | asa.org.uk | — |
| Geekvape Electronic Cigarettes (UK) Ltd | 2023-11-08 | Internet (video) | A TikTok post on Lucci Love’s account promoted unlicensed, nicotine-containing e-cigarettes and their components. | asa.org.uk | — |
| Indiralaxmi Vignesh Ltd t/a Hale Clinic | 2023-11-08 | Search (paid), Internet (website content) | A website and paid-for search listing claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated. | asa.org.uk | — |
| TJC & BLC Aesthetics Clinic & Training Academy | 2023-11-08 | Social media (own site) | A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, | asa.org.uk | — |
| NUMA Ltd | 2023-11-08 | Internet (website content), Social media (own site) | A website and Facebook post claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated. | asa.org.uk | — |
| Vaporesso | 2023-11-08 | Internet (video) | Two TikTok posts on Ethan Overton and Lucky Ben’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components. | asa.org.uk | — |
| Essential Sounds Hearing | 2023-11-01 | Internet (website content) | A website for hearing aids misleadingly stated their products were invisible in the ear, did not provide a refund within the advertised thirty days and made a misleading claim about stock availability | asa.org.uk | — |
| Chengyi Daily Department Store t/a Shop1102829235 Store | 2023-11-01 | Website (paid ad) | A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product. | asa.org.uk | — |
| Daniels Vapes t/a danielsvapes1 | 2023-11-01 | Social media (paid ad) | A paid-for TikTok ad promoted unlicensed nicotine-containing vapes, and TikTok breached the rules for Video Sharing Platforms regulated by statute by an including an ad for electronic cigarettes. | asa.org.uk | — |
| Dr Rani Ltd t/a Daily Chemist | 2023-11-01 | Search (paid) | A paid-for search ad promoted asthma inhalers, which are prescription-only medicines, to the general public. | asa.org.uk | — |
| Petfre (Gibraltar) Ltd t/a Betfred | 2023-11-01 | Social media (own site) | Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s. | asa.org.uk | — |
| Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store | 2023-11-01 | Website (paid ad) | A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product. | asa.org.uk | — |
| THG Nutrition Limited t/a My Protein | 2023-11-01 | Social media (own site) | A TikTok post for a MyProtein promotion did not set out qualifying criteria for entry clearly and omitted significant conditions. | asa.org.uk | — |
| TheGreatEvape Ltd | 2023-11-01 | Social media (own site) | A paid-for TikTok ad promoted unlicensed nicotine-containing vapes, and TikTok breached the rules for Video Sharing Platforms regulated by statute by an including an ad for electronic cigarettes. | asa.org.uk | — |
| Whaleco UK Ltd t/a Temu | 2023-11-01 | Internet (display), App (paid ad) | Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately target | asa.org.uk | — |
| Hurtigruten UK Ltd t/a Hurtigruten | 2023-10-25 | Internet (website content) | A website for Hurtigruten, an expedition cruise company, featured a misleading savings claim. | asa.org.uk | — |
| Royal Caribbean Cruises Ltd t/a Royal Caribbean International | 2023-10-25 | Internet (website content) | A website for Royal Caribbean Cruises misleadingly implied that a cruise would depart from Venice when that was not the case. | asa.org.uk | — |
| Shop TJC Ltd t/a TJC, The Jewellery Channel Ltd | 2023-10-18 | Television | A teleshopping presentation for a light machine made medical claims for a device that had not been registered for those claims. | asa.org.uk | — |
| ThruDark Ltd | 2023-10-18 | Social media (own site) | An Instagram post for a clothing brand was irresponsible, offensive and condoned and encouraged violence, particularly against women, as well as glamourising guns and gun violence. | asa.org.uk | — |
| Nexusbird Inc t/a Motion | 2023-10-18 | Social media (paid ad) | A paid-for Facebook ad for an AI-powered calendar made medical claims for a device that had not been registered for those claims, and discouraged essential treatment for ADHD, a condition where medica | asa.org.uk | — |
| Imiracle (HK) Ltd t/a Elfbar | 2023-10-18 | Messaging app | A post for Elf Bar on Discord directly promoted unlicensed nicotine-containing e-liquids in online media. | asa.org.uk | — |
| HMK V AG t/a Windsor Mint | 2023-10-18 | Television | A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case. | asa.org.uk | — |
| Codeway Dijital Hizmetler Anonim Sirketi t/a Codeway | 2023-10-18 | Social media (paid ad) | A paid-for Instagram ad misleadingly exaggerated the capabilities of an AI photo-editing app. | asa.org.uk | — |
| Nissan Motor (GB) Ltd t/a Nissan Motor (GB) Ltd | 2023-10-18 | Television | Two TV ads for a hybrid car didn’t not make sufficiently clear the extent to which it required petrol as a power source. | asa.org.uk | — |
| Repsol SA | 2023-10-18 | Internet (display) | A paid-for online display ad omitted significant information about the overall impact of the business’ carbon footprint. | asa.org.uk | — |
| Rosecrab Ltd | 2023-10-11 | In-game (apps) | An in-game ad for a mobile game app Love Paradise – Merge Makeover was irresponsible, offensive and harmful. | asa.org.uk | — |
| Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital | 2023-10-11 | Social media (paid ad) | Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” | asa.org.uk | — |
| GET DHI Hair Clinic | 2023-10-11 | Social media (paid ad) | A paid-for Facebook ad for a cosmetic clinic in Türkiye was used cartoon imagery of a man that misleadingly exaggerated the effectiveness of hair transplant procedures; referenced “99% successful resu | asa.org.uk | — |
| Grand Clinic | 2023-10-11 | Social media (paid ad) | A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting mothers’ insecurities around body image; making time limited special offers, pressuring consumers into purchasi | asa.org.uk | — |
| UAB Forma Perfecta t/a fi clinica | 2023-10-11 | Social media (paid ad) | A paid-for Facebook ad for a cosmetic clinic in Lithuania was irresponsible for exploiting mothers’ insecurities around body image; claiming “Guaranteed Safety”, which ignored the fact that all cosmet | asa.org.uk | — |
| Accor (UK) Ltd | 2023-10-11 | Social media (influencer or affiliate ad) | A TikTok post on Lydia Elise Millen’s account did not obviously identifiable as an ad for the Savoy. | asa.org.uk | — |
| BMORvape | 2023-10-11 | Social media (own site), Social media (influencer or affiliate ad) | Four TikTok posts, three on BMOR’s account and one on Amelia Beavis’ account, promoted unlicensed, nicotine-containing e-cigarettes. | asa.org.uk | — |
| Aestheal Clinic | 2023-10-11 | Social media (paid ad) | A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting women’s insecurities around body image; trivialising the decision to book a surgical appointment; and misleadin | asa.org.uk | — |
| Action First Holding Ltd t/a ToChat | 2023-10-04 | App (paid ad) | Two in-game ads for a chat and dating service, seen on two apps, were inappropriately targeted. | asa.org.uk | — |
| Hutch Games Ltd | 2023-10-04 | App (own claim) | A listing for the game "F1 Clash - Car Racing Manager" on the Apple App store did not make it sufficiently clear that the game contained loot boxes. | asa.org.uk | — |
| Hutch Games Ltd | 2023-10-04 | App (own claim) | A listing for the game "Rebel Racing" on the Google Play store did not make it sufficiently clear that the game contained loot boxes. | asa.org.uk | — |
| Jaguar Land Rover Ltd | 2023-10-04 | Social media (own site) | A tweet about the Range Rover Sport SV was banned for making speed and acceleration the main message of the ad. | asa.org.uk | — |
| Erdem Clinic | 2023-09-27 | Social media (paid ad) | A paid-for Facebook ad for cosmetic surgery abroad irresponsibly pressured consumers into undertaking cosmetic interventions, exploited insecurities around body image and misleadingly omitted informat | asa.org.uk | — |
| Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED | 2023-09-27 | Social media (paid ad) | A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted informati | asa.org.uk | — |
| Ersoy Health Services Tourism Ltd t/a Clinic Haus | 2023-09-27 | Social media (paid ad) | A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need f | asa.org.uk | — |
| G-force | 2023-09-27 | Search (paid) | A paid for ad on the Google app for a bike that did not meet legal standards was misleading and irresponsible. | asa.org.uk | — |
| Hamilton Direct Ltd | 2023-09-27 | Internet (website content) | A website that claimed pellets for fuel tanks could restore lost performance and reduce emissions was misleading. | asa.org.uk | — |
| Prettylittlething.com Ltd t/a Prettylittlething.com | 2023-09-27 | An email ad failed to administer a pricing promotion via a discount code fairly. | asa.org.uk | — | |
| MEP LLC t/a O2HyperHealth | 2023-09-27 | Internet (website content), Leaflet | A website and leaflet for hyperbaric oxygen therapy discouraged essential treatment for conditions for which medical supervision should be sought. | asa.org.uk | — |
| Relx (UK) Ltd | 2023-09-27 | Internet (display) | A paid-for online display ad promoted unlicensed, nicotine containing e-cigarettes. | asa.org.uk | — |
| The Diesel Car Company | 2023-09-27 | Internet (website content) | A listing for a car had a misleading pricing quote. | asa.org.uk | — |
| XLMedia plc t/a freebetsdotcom | 2023-09-27 | Social media (own site) | An Instagram post for freebetsdotcom was banned for featuring Mason Mount, who is under 25 years old. | asa.org.uk | — |
| Postcode Lottery Ltd t/a People's Postcode Lottery | 2023-09-20 | National press | A national press ad suggested that participating in a lottery could be a solution to financial concerns. | asa.org.uk | — |
| Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com | 2023-09-20 | Website (paid ad) | A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible. | asa.org.uk | — |
| Celine SA | 2023-09-20 | National press | An ad in a magazine featured a model who appeared unhealthy thin and was irresponsible. | asa.org.uk | — |
| Direct Response Marketing Group Ltd t/a Wellform | 2023-09-20 | Press general, Circular | Four press ads and two circulars were banned for making unsubstantiated claims that a supplement could treat human disease, including Alzheimer’s, featuring false testimonials and increasing fear and | asa.org.uk | — |
| Flavour Warehouse Ltd t/a Elfbar | 2023-09-20 | Internet (website content) | A website advertising the Elfbar vape was banned for featuring ten promotional claims. | asa.org.uk | — |
| Global Brands Ltd | 2023-09-20 | Social media (influencer or affiliate ad) | A TikTok ad for alcohol on Charly Anne Collard’s account was not immediately identifiable as an ad, was not appropriately targeted, irresponsibly condoned excessive drinking and featured individuals u | asa.org.uk | — |
| London and Quadrant Housing Trust | 2023-09-20 | Poster | A poster for shared ownership property was not administered fairly and did not make the terms of the promotion sufficiently clear. | asa.org.uk | — |
| Maje SAS t/a Maje SAS | 2023-09-20 | Social media (paid ad) | A paid-for Instagram post featured a model who appeared unhealthy thin and was irresponsible. | asa.org.uk | — |
| Vapes-Bars Ltd | 2023-09-13 | Social media (influencer or affiliate ad) | Five TikTok posts seen on five influencers accounts promoted nicotine-containing e-cigarettes and their components in non-permitted media as they offered vapes from Vapes Bars as a prize to passers-by | asa.org.uk | — |
| ZOVOO (Shenzhen) Technology Co Ltd | 2023-09-13 | Social media (influencer or affiliate ad) | A TikTok post on Izzi Alice Mitchell’s account promoted nicotine-containing e-cigarettes and their components in non-permitted media. | asa.org.uk | — |
| OrganicSupplies GB | 2023-09-13 | Internet (website content) | A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public. | asa.org.uk | — |
| Bronte Ryan t/a Birmingham Aesthetics, bee_enhanced | 2023-09-13 | Social media (own site) | An Instagram post by an Aesthetic clinic breached our rules by advertising a prescription-only medicine (POM) to the public. | asa.org.uk | — |
| DFDS Seaways Ltd t/a DFDS, dfdsseaways.co.uk | 2023-09-13 | Internet (website content) | A website for a ferry operator misleadingly claimed that fares were from £47, when the £47 one-way ticket was only available when booked as part of a four-person cabin. | asa.org.uk | — |
| Innofly HK Ltd | 2023-09-13 | Social media (influencer or affiliate ad) | A TikTok post from the account @vanillaspit promoted nicotine-containing e-cigarettes and their components in non-permitted media. | asa.org.uk | — |
| Just Spices GmbH | 2023-09-13 | Social media (influencer or affiliate ad) | Two TikTok posts on Sevda Ela’s account which promoted Just Spices were not obviously identifiable as ads. | asa.org.uk | — |
| Key Retirement Solutions Ltd t/a Key Equity Release | 2023-09-13 | Television | A TV ad for an equity release mortgage product exploited the financial fears of the audience and did not make the risks and suitability of the product sufficiently clear. | asa.org.uk | — |
| The Disposable Vape Store | 2023-09-13 | Social media (own site) | A TikTok post from the account @tdvsbackup promoted nicotine-containing e-cigarettes and their components in non-permitted media. | asa.org.uk | — |
| Tony Parker t/a Dr Tony, AbilityBack | 2023-09-13 | Leaflet | A leaflet for Ability Back Centres misleadingly claimed that a practitioner was a registered Chiropractor who held a general medical qualification. | asa.org.uk | — |
| AOS Trading Ltd t/a Rattan Hut | 2023-09-06 | — | An email, website, and paid-for Instagram story for a garden furniture retailer misleadingly claimed that items were free despite consumers having to meet a minimum order value to use the voucher code | asa.org.uk | — |
| Person(s) unknown t/a Noozier | 2023-09-06 | — | A paid-for Facebook ad for a foetal doppler retailer misleadingly implied that the device could help detect health issues early, provided parents with reassurance that an unborn baby was healthy and d | asa.org.uk | — |
| The Chrysalis Effect Ltd | 2023-09-06 | — | A website for a health coach provider misleadingly claimed that their recovery programme could aid in the recovery of chronic fatigue syndrome or provide full clinical recovery from it. | asa.org.uk | — |
| Viva! t/a Viva! | 2023-09-06 | — | Two paid-for social media ads for Viva! were irresponsibly targeted and were likely to cause unnecessary distress and serious and widespread offence. | asa.org.uk | — |
| eSky.pl SA | 2023-09-06 | — | A paid-for search ad for eSky.co.uk, which appeared under the search term “Ryanair” did not make their status as a third-party travel agency clear upfront. | asa.org.uk | — |
| Jo Llewellyn Craniosacral Therapist | 2023-08-30 | Social media (paid ad), Social media (own site) | A paid-for Facebook ad and an Instagram post for a craniosacral therapist implied that craniosacral therapists could treat long covid without robust evidence. | asa.org.uk | — |
| Mitu Inc Ltd | 2023-08-30 | Internet (website content) | A paid-for ad for an adult video chat app portrayed someone who seemed to be under 18 years of age in a sexual way. | asa.org.uk | — |
| Peachy Acupuncture | 2023-08-30 | Social media (paid ad), Social media (own site) | An Instagram post for an Acupuncturist’s page implied that acupuncture could contribute to the treatment of long covid or symptoms of it without robust evidence and promoted prescription-only medicine | asa.org.uk | — |
| Serenity Acupuncture | 2023-08-30 | Internet (website content), Social media (own site) | A paid-for Facebook ad and website for an Acupuncturist implied that acupuncture could contribute to the treatment of long covid without robust evidence. | asa.org.uk | — |
| Versus Law Ltd | 2023-08-30 | Social media (own site) | A page on the Flight Delay Claim website implied that passengers of flights cancelled or delayed over three hours were guaranteed compensation and did not make clear that there were advertiser’s fees | asa.org.uk | — |
| JD Sports Fashion plc | 2023-08-30 | Poster | A poster for JD Sports and Adidas irresponsibly portrayed unsafe driving practices. | asa.org.uk | — |
| 4AIR LLC | 2023-08-30 | Search (paid) | A paid-for Google ad, for 4AIR LLC misleadingly understated the environmental impact of their service. | asa.org.uk | — |
| Blackford Casks Ltd t/a Whisky Investment Partners | 2023-08-23 | Internet (website content), Social media (own site), Internet (display) | An online display ad, website and two paid-for Facebook posts for a whisky cask investment company made misleading and unsubstantiated investment return claims, did not make the risks involved in whis | asa.org.uk | — |
| Boots UK Ltd t/a boots.com | 2023-08-23 | Search (paid) | Four paid-for Google ads for Boots breached our rules by promoting infant formula. | asa.org.uk | — |
| London Cask Co Ltd t/a London Cask Company | 2023-08-23 | National newspaper (paid ad), Search (paid), Internet (website content) | Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in | asa.org.uk | — |
| AB InBev UK Ltd t/a Camden Town Brewery | 2023-08-23 | Television | A TV ad for Camden Town Brewery was of strong appeal to people under 18 years of age as it featured animated characters in a fun and engaging way that would appeal to a younger audience. | asa.org.uk | — |
| Au Vodka Ltd | 2023-08-23 | Social media (own site) | Three Instagram posts by Au Vodka irresponsibly referred to aggressive behaviour, linked alcohol with illicit drugs and tough and daring behaviour. | asa.org.uk | — |
| Rebel Wine Ltd | 2023-08-23 | Social media (own site) | An Instagram post advertising a CBD infused wine made non-permitted health claims. | asa.org.uk | — |
| Heritage Park Estates Ltd t/a Bendochy Park | 2023-08-16 | National press | A holiday homes and Lodges estate misleadingly implied that their holiday units could be used for main residential purposes. | asa.org.uk | — |
| Hillside (UK Sports) ENC t/a bet365 | 2023-08-16 | Social media (own site) | A tweet published by Sky Sports Premier League’s Twitter account, promoted by bet365 broke our strict rules, by featuring Granit Xhaka who has a strong appeal to those under 18 years of age. | asa.org.uk | — |
| MH Optical Limited t/a Panoptica Opticians | 2023-08-16 | Internet (website content) | A website for an opticians claimed their products could treat dyslexia. | asa.org.uk | — |
| One Source Digital Ltd | 2023-08-16 | Social media (paid ad) | A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government. | asa.org.uk | — |
| Sisters & Seekers Ltd t/a Sisters & Seekers | 2023-08-16 | Internet (website content) | A website for a clothing brand irresponsibly glamorised smoking and featured people who appeared to be under 25 years of age. | asa.org.uk | — |
| 6G Internet Ltd | 2023-08-16 | Internet (website content), Leaflet | A leaflet and a website for a broadband provider misleadingly implied that a sixth-generation mobile network existed and was able to be used by consumers. | asa.org.uk | — |
| The Fibro Guy Ltd t/a The Fibro Guy | 2023-08-09 | Internet (website content) | The website for a chronic pain and hypermobility syndrome support and coaching programme claimed that the treatments and techniques they used could treat chronic pain and various health conditions. | asa.org.uk | — |
| Sony Interactive Entertainment Europe Ltd t/a Playstation | 2023-08-09 | Social media (influencer or affiliate ad) | A tweet by Ozzy Osbourne which promoted the PlayStation VR2 was not obviously identifiable as an ad. | asa.org.uk | — |
| LC International Ltd t/a Ladbrokes | 2023-08-09 | Social media (paid ad) | Four promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring prominent tennis players. | asa.org.uk | — |
| Pirate's Grog Rum Ltd | 2023-08-09 | Social media (paid ad) | A paid for Facebook ad for a rum company irresponsibly implied that alcohol could overcome problems and that it had therapeutic qualities. | asa.org.uk | — |
| FancyDrops Co | 2023-08-09 | Social media (paid ad) | A paid-for Facebook post for an online retailer of cosmetic eye products misleadingly claimed that the eye drops could change the colour of eyes. | asa.org.uk | — |
| Kellogg Europe Trading Ltd t/a Kellogg Company | 2023-08-02 | Internet (website content) | A listing for the “All-Bran Prebiotic Oaty Clusters” on Kellogg’s website made unauthorised health claims. | asa.org.uk | — |
| Booksy UK Ltd t/a Booksy | 2023-08-02 | App (own claim) | Recommended venue listings on the Booksy app were not obviously identifiable as ads | asa.org.uk | — |
| Fugo Information Technology and Software LLC t/a Fugo Games | 2023-07-26 | App (paid ad) | An in-app ad for a gaming app was socially irresponsible and was likely to cause serious or widespread offence as it referenced expletives. | asa.org.uk | — |
| BBC Studios Productions Ltd t/a BBC Studios | 2023-07-26 | Email, Internet (website content) | Four pages on the BBC and Ticketmaster websites, and an email from Ticketmaster, misleadingly omitted that tickets for the Coronation Concert would be allocated on a first-come first-served basis and | asa.org.uk | — |
| Au Vodka Ltd | 2023-07-26 | Social media (own site) | A user-generated tweet which was retweeted by Au Vodka was socially irresponsible as it linked alcohol to driving. | asa.org.uk | — |
| Age Partnership Ltd | 2023-07-26 | Television | A TV ad for an equity release advisor and retirement income service provider misleadingly offered financial advice which they were unauthorised to provide. | asa.org.uk | — |
| Red Miracle Group t/a Domino’s Pizza | 2023-07-19 | Leaflet | A promotion offered in a leaflet for Domino’s Pizza was not administered fairly and was likely to have caused participants unnecessary disappointment. | asa.org.uk | — |
| WeShop Holdings Ltd t/a WeShop | 2023-07-19 | Social media (influencer or affiliate ad) | Ads for a shopping app, posted to Instagram Stories, were found to be not clearly labelled as ads, with one ad also making misleading claims about the future value of shares. | asa.org.uk | — |
| LC International Ltd t/a Ladbrokes | 2023-07-12 | Social media (own site) | Two promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring five Premier League managers. | asa.org.uk | — |
| Jumpman Gaming Ltd t/a Lights Camera Bingo | 2023-07-12 | Internet (website content) | A website for an online bingo site encouraged irresponsible gambling behaviour. | asa.org.uk | — |
| Lipstick Gangster Ltd t/a The Lipstick Gangster | 2023-07-12 | Social media (own site) | A post on a beauty clinic’s Facebook page promoted an unlicensed medicinal product and made misleading and unsubstantiated claims about the efficacy of a treatment. | asa.org.uk | — |
| Guru Smart Holding Ltd | 2023-07-05 | App (paid ad) | An in-app ad was overly sexual and irresponsibly objectified women, which was likely to cause serious and widespread offence. | asa.org.uk | — |
| Gemporia Ltd | 2023-07-05 | Television | Two teleshopping presentations for a jewellery retailer made misleading saving claims and price statements. | asa.org.uk | — |
| Vodafone Ltd t/a Vodafone | 2023-07-05 | National press, Television, Internet (website content), Social media (own site), Radio | Pages on Vodafone’s website, two national press ads, a promoted Tweet, a TV ad and a radio ad misleadingly claimed to offer “The UK’s only Phone Buy-Back Guarantee.” | asa.org.uk | view |
| UK Bi-Fold Door Factory Ltd | 2023-07-05 | Internet (website content) | A website for a window and door fitting company misleadingly claimed to have an official partnership with Schüco and Cortizo. | asa.org.uk | — |
| LC International Ltd t/a Ladbrokes | 2023-07-05 | Social media (own site) | A promoted tweet for Ladbrokes broke our strict rules, by including an image that featured Jake Paul who has a strong appeal to those under 18 years of age. | asa.org.uk | — |
| The Belvedere Clinic Ltd | 2023-07-05 | Internet (website content) | The home page of a cosmetic surgery clinic website, irresponsibly put consumers under pressure to book a surgical procedure and misleadingly claimed to be one of the most successful cosmetic surgery c | asa.org.uk | — |
| ITAE Productions Ltd t/a The Post-Mortem Live | 2023-07-05 | Two emails for a live post-mortem event were misleading and were likely to cause offence. | asa.org.uk | — | |
| London School of Planning and Management Ltd | 2023-06-28 | Internet (website content) | A website for a higher education institution misleadingly implied that they offered a Master of Business Administration (MBA). | asa.org.uk | — |
| Hyundai Motor UK Ltd | 2023-06-28 | Brochure, Internet (video), Poster (digital video) | A digital billboard, YouTube video and marketing brochure advertising Hyundai’s IONIQ 5 model, misleadingly claimed that the vehicle could charge from 10% to 80% in 18 minutes using a 350 kW charger. | asa.org.uk | — |
| Fortress Energy Solutions Ltd | 2023-06-28 | Leaflet | A leaflet for a voltage optimiser products retailer misleadingly claimed the product could save on energy bills. | asa.org.uk | — |
| Dirtea Ltd t/a Dirtea | 2023-06-28 | Social media (own site) | Five Instagram posts on the Dirtea Instagram page and a paid-for Facebook ad claimed the product could prevent, treat or cure various human diseases. | asa.org.uk | — |
| Parkwood Learning Ltd t/a The Cognitive Health Coach | 2023-06-28 | Social media (own site) | A Facebook post on a health coach’s page misleadingly claimed to treat the symptoms of Alzheimer’s disease. | asa.org.uk | — |
| Team RH Fitness Ltd | 2023-06-28 | Social media (own site) | A post on fitness company’s Facebook page objectified women, which was likely to cause serious and widespread offence. | asa.org.uk | — |
| Toyota (GB) plc | 2023-06-28 | Internet (website content) | A website for Toyota misleadingly claimed its bZ4X model could reach 80% charge in around 30 minutes with a 150 kW fast-charging system when using rapid public charging. | asa.org.uk | — |
| We Fit Any Furniture Ltd t/a We Fit Any Furniture; My Fitted Bedroom | 2023-06-28 | Internet (website content) | A website for a fitted bed specialist made misleading savings claims. | asa.org.uk | — |
| BBNJ Ltd t/a Traveldecorum | 2023-06-21 | Search (paid) | A paid-for search listing and a booking webpage for a travel agent made misleading price claims. | asa.org.uk | — |
| John Mills Ltd t/a JML Direct | 2023-06-21 | Television | A TV ad for a draught seal misleadingly exaggerated the efficacy of the product. | asa.org.uk | — |
| Holiday Extras Ltd t/a Purple Parking | 2023-06-21 | Website (own site) | A travel website misleadingly claimed to offer free cancellations and did not include material information clearly and prominently. | asa.org.uk | — |
| Blenheim Sales & Lettings Ltd | 2023-06-21 | Social media (own site) | A promotion on a letting agent’s Facebook page was not administered fairly and omitted significant information about how to claim the prize. | asa.org.uk | — |
| Warehouse Fashions Online Ltd t/a Warehouse | 2023-06-21 | Website (own site) | A product listing on a fashion retailer’s website irresponsibly featured a model who appeared unhealthily thin. | asa.org.uk | — |
| Shop TJC Ltd t/a The Jewellery Channel | 2023-06-21 | Television | A teleshopping presentation for a body contouring slimming device exaggerated the capabilities and performance of the device and made unsubstantiated claims. | asa.org.uk | — |
| Serenity Rehabilitation Ltd t/a Serenity Addition Centres | 2023-06-21 | Website (own site) | A website for a rehabilitation centre did not make clear that they were a referral company and implied that they owned clinics. | asa.org.uk | — |
| Menar Jimmy Georgiou | 2023-06-21 | Social media (own site) | A post on a beauty clinic’s Facebook page promoted prescription-only medicines to the general public. | asa.org.uk | — |
| Anglian Water Services Ltd t/a Anglian Water | 2023-06-14 | Television, Video on demand | A TV ad and video on demand (VOD) ad for a water company misleadingly omitted material information about its history of releasing sewage into the environment. | asa.org.uk | — |
| Qatar Tourism | 2023-06-14 | Social media (influencer or affiliate ad) | An Instagram post on Rio Ferdinand’s account which promoted the Visit Qatar website was not obviously identifiable as an ad. | asa.org.uk | — |
| Shop TJC Ltd t/a The Jewellery Channel | 2023-06-14 | Television | A teleshopping presentation promoting a sphere and a pyramid clock containing the mineraloid shungite irresponsibly exploited consumer concerns and made misleading and unsubstantiated health claims. | asa.org.uk | — |
| The Business Catalyst Ltd | 2023-06-14 | Website (own site) | A blog post on the website for a business software provider made claims about the functionality of another software without holding adequate substantiation for those claims. | asa.org.uk | — |
| Procter & Gamble | 2023-06-07 | Television | A TV ad for an intense pulsed light (IPL) device, misleadingly implied that their product could remove hair permanently. | asa.org.uk | — |
| Dochsa Ltd t/a Dochsa | 2023-06-07 | Internet (website content) | A website for a food supplement provider implied the supplements could help prevent, treat or cure various conditions and made unauthorised health claims. | asa.org.uk | — |
| Getir UK Limited | 2023-06-07 | An email promotion from an online grocery app was unfairly administered. | asa.org.uk | — | |
| Novielo London t/a Novielo London | 2023-06-07 | Internet (website content), Social media (own site) | An Instagram post and website for an online home retailer irresponsibly encouraged the excessive consumption of alcohol and implied that alcohol had therapeutic qualities. | asa.org.uk | — |
| Petroliam Nasional Berhad t/a PETRONAS | 2023-06-07 | Television | A TV ad for Petronas misleadingly omitted material information about the balance of its current activities, its emissions, and the pathway to reducing them. | asa.org.uk | — |
| Repsol SA | 2023-06-07 | Internet (display) | A paid-for online display ad for Repsol, misleadingly omitted material information including how and when Repsol would achieve net zero emissions, and the role that the development of biofuels would p | asa.org.uk | — |
| Phillipson Hardwick Advisory Ltd t/a The Tax Hero | 2023-05-31 | Social media (paid ad), Internet (website content) | A paid for Facebook ad and website for a tax repayment agent made claims about available refund amounts without supporting evidence, omitted significant conditions and didn’t make clear that consumers | asa.org.uk | — |
| Quickly Finance Ltd t/a Fast Track Reclaim | 2023-05-31 | Search (paid), Internet (website content) | A paid for Google ad and website for a tax repayment agent made claims about available refund amounts without supporting evidence, omitted significant conditions and didn’t make clear that consumers c | asa.org.uk | — |
| Total Tax Claims Ltd t/a Total Tax Refunds | 2023-05-31 | Internet (website content), Social media (own site) | A paid for Facebook ad and website, for a tax repayment agent, made claims about available refund amounts without supporting evidence, omitted significant conditions and didn’t make clear that consume | asa.org.uk | — |
| Braincare Ltd | 2023-05-31 | Email, Internet (website content), Social media (own site) | An email, website and Instagram post for an online food supplement provider, made unauthorised health claims and claimed to prevent, treat, or cure human disease. | asa.org.uk | — |
| Intrepid Travel Group UK Ltd | 2023-05-31 | Poster | A poster for a travel company misleadingly minimised the impact of their holidays on the environment. | asa.org.uk | — |
| Litty Liquor | 2023-05-31 | Social media (influencer or affiliate ad) | Three posts on an alcohol brand’s Instagram account broke our rules by featuring the rapper ArrDee who is under 25 years of age and encouraged excessive and irresponsible consumption of alcohol. | asa.org.uk | — |
| Person(s) Unknown t/a pr.couches-sofas-94612.com | 2023-05-24 | Internet (website content) | A content discovery network ad seen on a national newspaper’s website, falsely implied that the marketer was acting for purposes outside its business and made misleading claims regarding the nature of | asa.org.uk | — |
| Person(s) Unknown t/a Nimble | 2023-05-24 | Internet (website content) | Two content discovery network ads seen on a national newspaper website, falsely implied that the marketer was acting for purposes outside its business and made misleading claims regarding the nature o | asa.org.uk | — |
| Red Gobo Inc. | 2023-05-24 | Internet (website content) | A content discovery network ad seen on a national newspaper’s website, falsely implied that the marketer was acting for purposes outside its business and made misleading claims regarding the nature of | asa.org.uk | — |
| Sky UK Ltd | 2023-05-24 | Television | A TV ad for Sky misleadingly exaggerated the performance of Sky’s fibre broadband in its capability to provide coverage throughout a home and improve patchy Wi-Fi. | asa.org.uk | view |
| Marshall Motor Group Ltd | 2023-05-24 | Internet (website content) | A listing on a car dealer’s network website made misleading savings claims. | asa.org.uk | — |
| ASEA LLC | 2023-05-24 | Press general | A press ad featuring a lifestyle supplement made unauthorised health claims and claimed to prevent, treat, or cure human disease. | asa.org.uk | — |
| Eaton Gate Gaming Ltd t/a Kwiff | 2023-05-17 | Internet (website content) | An ad for a gambling app on Portsmouth FC’s website was inappropriately targeted towards under-18s. | asa.org.uk | — |
| JD Sports Fashion plc | 2023-05-17 | Social media (influencer or affiliate ad) | An Instagram post on KSI’s account was not obviously identifiable as an ad. | asa.org.uk | — |
| LIFT Aesthetics t/a lift.aesthetics | 2023-05-17 | Social media (influencer or affiliate ad) | Six ads on Carl Woods’ and the advertiser’s Instagram accounts advertised prescription-only medicine to the public, used a celebrity to endorse a medicine, and were not obviously identifiable as ads. | asa.org.uk | — |
| Redbubble Ltd | 2023-05-17 | Internet (display) | A paid-for-display ad online was likely to cause serious or widespread offence through its use of language and trivialising of domestic violence, and was irresponsibly targeted. | asa.org.uk | — |
| Wild Cosmetics Ltd | 2023-05-17 | Internet (video) | A YouTube ad for deodorant made misleading claims about other brands preventing the release of toxins, and that aluminium salts are potentially harmful. | asa.org.uk | — |
| Green Fun Alliance Ltd t/a Elf Bar | 2023-05-10 | Social media (influencer or affiliate ad) | A TikTok post breached our rules by promoting e-cigarettes, which are not permitted to be promoted online and in some other forms of electronic media. | asa.org.uk | — |
| Pure Clear Minds Ltd t/a Clear Minds Hypnotherapy | 2023-05-10 | Social media (paid ad) | A paid for Facebook ad for a Hypnotherapy company misleadingly implied that the advertised product would have the same impact as a gastric band and that it would have a noticeable impact on weight wit | asa.org.uk | — |
| Egemed Hastaneleri | 2023-05-10 | Social media (paid ad) | A paid-for Facebook ad promoting cosmetic surgery in Turkey irresponsibly trivialised the decision to have cosmetic surgery, omitted material information regarding cosmetic surgery procedures abroad a | asa.org.uk | — |
| Estheday | 2023-05-10 | Social media (paid ad) | A paid-for Instagram story promoting cosmetic surgery trivialised the decision to have cosmetic surgery, misleadingly exaggerated the effectiveness of the two promoted cosmetic procedures and omitted | asa.org.uk | — |
| HQD Tech UK | 2023-05-10 | Social media (influencer or affiliate ad) | A TikTok post from George Baggs account promoted e-cigarettes in breach of our rules and featured someone with an e-cigarette who appeared to be under 25 years of age. | asa.org.uk | — |
| Professional Antenatal Services Ltd t/a Meet Your Miracle | 2023-05-03 | Internet (website content) | A website for a private pregnancy ultrasound scan studio misleadingly misrepresented the extent to which scans could provide reassurance or determine the wellbeing of an unborn baby. | asa.org.uk | — |
| Dreame Media | 2023-05-03 | Game (mobile/app) | An in-app ad for a reading app was likely to cause serious or widespread offence or harm as it irresponsibly made references to physical assault and sexual acts. | asa.org.uk | — |
| Ultrasound London Ltd t/a London Private Ultrasound | 2023-05-03 | Internet (website content) | A website for a medical ultrasound service misleadingly misrepresented the extent to which scans could provide reassurance or determine the wellbeing of an unborn baby. | asa.org.uk | — |
| The Ministry of Justice | 2023-05-03 | Social media (paid ad) | REPUBLISHED RULING: A paid-for Facebook ad for The Ministry of Justice was likely to cause serious offence on the grounds of race, by reinforcing negative stereotypes about black men. | asa.org.uk | — |
| Decido LLC t/a History All Day | 2023-05-03 | Internet (website content) | An ad for a general interest website that appeared on Mumsnet’s website misleadingly misrepresented the extent to which scans could provide reassurance or determine the wellbeing of an unborn baby. | asa.org.uk | — |
| Venus Beauty & Aesthetics | 2023-04-26 | Social media (paid ad) | A post on the Facebook page of a beauty salon advertised a sclerotherapy treatment, which is a prescription-only medicine, to the public. | asa.org.uk | — |
| Chala's Beauty Box | 2023-04-26 | Social media (own site) | A Facebook reel and a Facebook post on the page of a beauty salon advertised a sclerotherapy treatment, which is a prescription-only medicine, to the public. | asa.org.uk | — |
| First Contact Health | 2023-04-26 | Leaflet | A leaflet for a physiotherapist practitioner made misleading and unsubstantiated health claims. | asa.org.uk | — |
| Helen Taylor Aesthetics Ltd t/a Helen Taylor Aesthetics & Wellness Clinic | 2023-04-26 | Magazine (paid ad) | A magazine ad for an Aesthetic and Wellness Clinic misleadingly suggested that they could reverse ageing and extend lifespan. | asa.org.uk | — |
| Legacy 369 Ltd | 2023-04-26 | Social media (own site) | A Facebook post and a website for a health and beauty range made medicinal claims for a CBD product. | asa.org.uk | — |
| The Secret Diamond Academy | 2023-04-26 | Social media (own site) | Two posts on the Facebook page of a beauty salon advertised training courses for sclerotherapy, without making clear the nature, requirements, qualifications and professional registration details of t | asa.org.uk | — |
| Victoria Anne Beauty | 2023-04-26 | Social media (own site) | A post on the Facebook page of a beauty salon advertised a sclerotherapy treatment, which is a prescription-only medicine, to the public. | asa.org.uk | — |
| Brilliant Minds Ltd t/a EssayMills | 2023-04-19 | Internet (website content) | A website for an essay writing service misleadingly implied that students who used their service could submit an essay they had bought as their own without risk. | asa.org.uk | — |
| Everyday Lending Ltd t/a Everyday Loans | 2023-04-19 | Television | A TV ad for a loan company irresponsibly encouraged the use of a debt consolidation loan to manage existing debt without stating the risks of doing so. | asa.org.uk | — |
| Home of Dissertations | 2023-04-19 | Internet (website content) | A website for an essay writing service misleadingly implied that students who used their service could submit an essay they had bought as their own without risk. | asa.org.uk | — |
| Premium Health Europe BV t/a Prima | 2023-04-19 | Internet (website content), App (paid ad) | An in-app ad and a website for a food supplement manufacturer promoted weight loss products in an irresponsible manner, made unauthorised health claims and claimed to prevent, treat, or cure human dis | asa.org.uk | — |
| THG Nutrition Limited t/a My Protein | 2023-04-19 | Internet (website content) | The website for a sports nutrition retailer omitted significant information relating to promotions and implied certain products were included in the promotion when this was not the case. | asa.org.uk | — |
| Treat Assignment Help | 2023-04-19 | Internet (website content) | A website for an essay writing service misleadingly implied that students who used their service could submit an essay they had bought as their own without risk. | asa.org.uk | — |
| THG Nutrition Limited t/a My Protein | 2023-04-19 | Internet (website content) | The website for a sports nutrition retailer made misleading savings claims which suggested that a significant proportion of products would be discounted by 80%. | asa.org.uk | — |
| Universal Music Operations Ltd | 2023-04-19 | Social media (influencer or affiliate ad) | A TikTok post on Tasha Ghouri’s account broke the rules as it was not obviously identifiable as an ad. | asa.org.uk | — |
| BV Gaming Ltd t/a betvictor | 2023-04-19 | Social media (paid ad) | A paid-for Facebook ad for a bookmaker broke the strict gambling rules by featuring footballers Jordi Alba and Sergio Busquets who were of strong appeal to under-18s. | asa.org.uk | — |
| Balmer Lawn Garage Ltd t/a BalmerLawnMotorrad | 2023-04-19 | Press general | A press ad by a car retailer irresponsibly condoned and encouraged unsafe driving. | asa.org.uk | — |
| British Dissertation Help | 2023-04-19 | Internet (website content) | A website for an essay writing service misleadingly implied that students who used their service could submit an essay they had bought as their own without risk. | asa.org.uk | — |
| Etihad Airways | 2023-04-12 | Social media (own site) | Two Facebook ads for an airline made misleading environmental claims about the impact of flying. | asa.org.uk | — |
| Glowery Ltd t/a Glowday | 2023-04-12 | Internet (website content) | A website for Botox treatments advertised prescription-only medicine, in breach of the rules, and was irresponsible in exploiting women’s insecurities around ageing. | asa.org.uk | — |
| Viva Doors Ltd | 2023-04-12 | Internet (website content) | A website misleadingly claimed a company had been working for fifty years, when they were established in 2012. | asa.org.uk | — |
| Argos Ltd t/a Argos | 2023-04-05 | Website (ad feature) | A Facebook post and a website landing page were not obviously identifiable as ads and misleadingly claimed that a portable heater provided a viable and cheaper alternative to gas central heating. | asa.org.uk | — |
| Amazon Europe Core Sarl t/a Amazon.co.uk | 2023-04-05 | Internet (website content) | REPUBLISHED RULING: A page on Amazon.co.uk which formed part of the checkout process, presented options relating to signing up to Amazon Prime that were likely to mislead. | asa.org.uk | — |
| Grip Media Ltd t/a Save the Student | 2023-04-05 | Internet (website content) | A student advice website misleadingly exaggerated the amount of money that an individual could likely expect to make when matched betting and was inappropriately targeted. | asa.org.uk | — |
| Kendal Nutricare Ltd t/a Kendamil | 2023-04-05 | Social media (own site), App (paid ad) | A post on a formula milk manufacturer’s LinkedIn account and an in-app ad had the effect of marketing infant formula, confused between infant and follow-on formulas and made unauthorised health claims | asa.org.uk | — |
| Uber BV | 2023-04-05 | App (paid ad), National newspaper (ad feature) | REPUBLISHED RULING: A paid-for ad and a national press ad for Uber made misleading and unsubstantiated claims about the staff benefits the company provided. | asa.org.uk | — |
| Frank's Ice Cream Ltd | 2023-03-29 | Internet (website content) | The homepage of an Ice Cream website misleading implied that their products were suitable for diabetics and made unauthorised health claims. | asa.org.uk | — |
| DFDS Seaways Ltd t/a DFDS | 2023-03-22 | Website (own site) | The website for a ferry operator misleadingly claimed that trips were available from £39 when the offer was only available on certain days of the week. | asa.org.uk | view |
| Neafs UK Ltd | 2023-03-22 | Website (own site) | A website for a heated cigarette sticks retailer broke the ad rules by featuring people who were, or seemed to be, under 25 years of age. | asa.org.uk | — |
| Riot Labs Ltd t/a Riot E-Liquid | 2023-03-15 | Internet (website content) | Two pages on the website of a vaping retailer undermined the message that quitting tobacco was the best option for health. | asa.org.uk | — |
| Tonic Nutrition Ltd t/a Tonic Health | 2023-03-15 | Social media (own site) | A TikTok post by vitamin drinks company broke the rules by implying that their food products could prevent, treat or cure human disease. | asa.org.uk | — |
| Willys Ltd t/a Willy's ACV | 2023-03-15 | Internet (website content), Social media (own site) | Six ads for an apple cider vinegar made claims which were not authorised on the Great Britain nutrition and health claims register. | asa.org.uk | — |
| Butlins Skyline Ltd | 2023-03-08 | Social media (own site) | A post on Butlin’s’ Facebook page for its ‘Showtime Breaks’ did not make clear that “from” prices referred to midweek, term- time breaks only and therefore excluded school holidays. | asa.org.uk | — |
| Vir Health Ltd t/a Numan | 2023-03-01 | Website (own site) | A website for a company providing treatment for men’s health issues misleadingly claimed to offer a free blood test and omitted material information about the price of the test. | asa.org.uk | — |
| Nils Olav Nystog t/a AquaPure | 2023-03-01 | Social media (paid ad) | Four paid for Facebook ads for a health and wellness retailer made misleading and exaggerated claims, including that using their product to remove pesticides from fruit and vegetables could increase t | asa.org.uk | — |
| Deutsche Lufthansa AG t/a Lufthansa | 2023-03-01 | Poster | A poster for Lufthansa made misleading claims about the airline’s environmental impact. | asa.org.uk | — |
| A&T International Ltd t/a Bella&Toby | 2023-03-01 | Social media (paid ad) | A paid-for Facebook ad, a Facebook page, and a website ad, for a pet product company misleadingly claimed that their beds reduced stress or anxiety. | asa.org.uk | — |
| Swytch Technology Ltd t/a Swytch | 2023-02-22 | Internet (website content) | A page on an electric bike conversion kit’s website made misleading future savings claims and misleadingly implied that discount offers were stock or time-limited. | asa.org.uk | — |
| Cyrusher Outdoors Sporting Ltd | 2023-02-22 | Internet (website content) | Two product listings on an electric bike retailer’s website irresponsibly depicted the illegal use of the advertised bikes and misleadingly omitted material information. | asa.org.uk | — |
| Digital Results Group GmbH t/a UK Life Protection, British Life Cover Quotes, British Life Benefits | 2023-02-22 | Social media (paid ad) | Three paid-for Facebook ads and a website for a life insurance provider made unsubstantiated claims and misleadingly omitted material information relating to the basis of the stated cover levels. | asa.org.uk | — |
| Fuero Games Sp zoo | 2023-02-22 | App (paid ad) | Two in-game ads for a mobile app game were irresponsibly targeted and were likely to cause serious or widespread offence and likely to cause unjustifiable distress to some viewers. | asa.org.uk | — |
| Jiliang Gao t/a Match Tile Scenery - Matchscapes | 2023-02-22 | App (paid ad) | An in-game ad for a mobile app game was socially responsible and caused serious or widespread offence by featuring a harmful gender stereotype and sexualising and objectifying women. | asa.org.uk | — |
| HomePPL Ltd | 2023-02-15 | Email, Website (own site) | A website and an e-mail for a tenancy fraud prevention system made misleading comparative claims. | asa.org.uk | — |
| Huel Ltd | 2023-02-15 | Social media (paid ad), Website (own site) | A Facebook ad and website page for a meal replacement retailer misleadingly implied that eating meal replacement products helped save money on food. | asa.org.uk | — |
| Juniper Technologies UK Ltd | 2023-02-15 | Internet (video) | A YouTube pre-roll for a weight-loss programme broke the rules by promoting prescription-only medicines to the general public. | asa.org.uk | — |
| On That Ass International BV t/a On That Ass | 2023-02-15 | Website (own site), Social media (own site) | An Instagram story post and a website for an underwear retailer misleadingly claimed to offer a free sample of the product and omitted significant conditions or information. | asa.org.uk | — |
| CCHG Ltd t/a VPZ | 2023-02-15 | Website (own site) | A website for an e-cigarette retailer made smoking cessation claims about their products in the absence of a relevant MHRA licence. | asa.org.uk | — |
| Charlotte Dawson | 2023-02-15 | Social media (influencer or affiliate ad) | Three Instagram stories on Charlotte Dawson’s account were not obviously identifiable as ads and misleadingly exaggerated the efficacy of the products being advertised. | asa.org.uk | — |
| DeadHappy Ltd t/a DeadHappy | 2023-02-15 | Social media (paid ad) | Two paid-for social media ads for a life insurance company irresponsibly caused serious and widespread offence and unjustified distress. | asa.org.uk | — |
| Gorillas Technologies UK Ltd t/a Gorillas | 2023-02-15 | Social media (paid ad), Television, Video on demand | A TV, video on demand, TikTok and Instagram ad for a grocery delivery service irresponsibly featured references to drugs, sex and excessive or unhealthy drinking that were likely to cause serious or w | asa.org.uk | — |
| Vodafone Ltd | 2023-02-08 | Social media (influencer or affiliate ad) | An Instagram post and an Instagram story on Alexandra Felstead’s account were not obviously identifiable as ads. | asa.org.uk | view |
| Hims & Hers UK Ltd | 2023-02-08 | Internet (website content) | A website for a hair loss treatment retailer promoted unlicensed medicinal products and prescription-only medicines to the public. | asa.org.uk | — |
| Gymshark Ltd | 2023-02-08 | Internet (website content) | A website for a fitness brand misleadingly claimed that their express delivery option meant items would be delivered the next day. | asa.org.uk | — |
| Peak Performance Advertising LLC t/a ExpertsInMoney.Co | 2023-02-01 | Internet (display) | A display ad for Experts in Money was misleading because it claimed or implied that they were acting for purposes outside their business and omitted material information. | asa.org.uk | — |
| Kick Ash Vapes Ltd | 2023-02-01 | Internet (website content), Social media (own site) | A website and a Facebook post for an e-cigarettes retailer promoted unlicensed nicotine-containing e-liquids and their components. | asa.org.uk | — |
| MPJ Invest Ltd t/a Money Saving Tricks | 2023-02-01 | Social media (paid ad) | A paid-for Facebook ad and page for Emily Harding and two websites for Moneysaving tricks, misleadingly implied that the website was a comparison service that could directly provide online life insura | asa.org.uk | — |
| Brightika Inc | 2023-02-01 | App (paid ad) | An ad for a mobile app game was socially irresponsible and was likely to cause serious and widespread offence, as it included a gender stereotype in a way that was likely to cause harm. | asa.org.uk | — |
| Not Guilty Food Co Ltd t/a The Skinny Food Co | 2023-02-01 | Social media (own site) | An Instagram post made comparative nutrition claims between foods that did not fall into the same food category, as it compared the sugar content of a product to various fruits. | asa.org.uk | — |
| F&P GmbH | 2023-01-25 | Poster (digital static image) | A digital billboard ad for an online sex community was likely to cause serious or widespread offence and was irresponsibly targeted as it was overtly sexual and displayed in a medium where children co | asa.org.uk | — |
| Carpetright Ltd | 2023-01-25 | Internet (website content) | Five banner ads and three pages on Carpetright’s website made misleading savings claims. | asa.org.uk | — |
| Ecom7 Ltd t/a Instacool, Heater Pro X | 2023-01-25 | Internet (website content) | A paid-for online display ad and a landing page promoting Heater Pro, a plug-in mini heater, misleadingly implied that the product could provide cheap heating and help save money. | asa.org.uk | — |
| Ecomm Movadgency SL | 2023-01-25 | Internet (website content) | A paid-for online display ad and a landing page that promoted the Heater Pro X, a plug-in mini heater, misleadingly implied that the product could provide cheap heating and help save money. | asa.org.uk | — |
| Keilini Technology lnternational Co Ltd | 2023-01-25 | Internet (website content) | A paid-for online display ad and a landing page on a website that promoted the Kelini Portable Heater, a plug-in mini heater, misleadingly implied that the product could provide cheap heating and help | asa.org.uk | — |
| Label Products BV t/a InstaHeat | 2023-01-25 | Internet (website content) | A paid-for online display ad and a landing page promoting InstaHeat, a plug-in mini heater, misleadingly implied that the product could provide cheap heating and help save money. | asa.org.uk | — |
| Tara Maynard t/a Taramays25 | 2023-01-25 | Social media (influencer or affiliate ad) | An Instagram Story on Tara Maynard’s account was not obviously identifiable as an ad. | asa.org.uk | — |
| Surfshark B.V. t/a Surfshark | 2023-01-18 | Video | A paid-for ad in a YouTube video for a VPN service containing violent scenes was likely to cause unjustified distress to viewers, was irresponsibly targeted and unsuitable for delivery to a general au | asa.org.uk | — |
| Global Records SRL | 2023-01-18 | Video | An in-stream ad on YouTube for Sickotoy’s single “2 High 2 Care” was inappropriately targeted as it was seen during a video which was of appeal to children. | asa.org.uk | — |
| NordVPN SA t/a NordVPN, Norton 360 | 2023-01-11 | Radio | A Radio ad for an internet security company misleadingly claimed that the product could protect users against all malware attacks. | asa.org.uk | — |
| RM Auctions Ltd | 2023-01-11 | Social media (own site) | A tweet on a classic car auction company’s page depicted irresponsible driving practices that were likely to condone or encourage a breach of the rules of the Highway Code. | asa.org.uk | — |
| DT Fitness t/a dtfitness_31 | 2023-01-11 | Social media (own site) | A promotion in a post on a personal trainer’s Instagram page was not administered fairly. | asa.org.uk | — |
| Universal Music Operations Ltd | 2023-01-11 | Poster | A poster promoting Demi Lovato’s new album featuring a swear word was targeted irresponsibly and was also likely to result in serious offence to Christians as it linked sexuality to the crucifix and t | asa.org.uk | — |
| Wild Cosmetics Ltd | 2023-01-11 | Internet (video) | A pre-roll ad on YouTube for a natural deodorant and that featured a reference to masturbation was inappropriately targeted on a channel largely aimed at and featuring content that was likely to appea | asa.org.uk | — |
| The Angel Clinic | 2023-01-11 | Social media (own site) | Two WhatsApp broadcast messages and an Instagram Story for a Wellness Clinic promoted Ozempic injections, a prescription-only medicine that must not be advertised to the public. | asa.org.uk | — |
| Easy Consulting SL t/a Sky Breaks | 2023-01-11 | Internet (website content) | A prize promotion on a travel agency’s website misleadingly omitted significant conditions. | asa.org.uk | — |
2022 (232 rulings)
| Advertiser | Date | Medium | Issue | Ruling | Company page |
|---|---|---|---|---|---|
| LC International Ltd t/a Ladbrokes | 2022-12-21 | Social media (paid ad) | A promoted tweet broke our strict gambling rules by including Premier League footballers who were likely to have strong appeal to those under-18 years of age. | asa.org.uk | — |
| Emilyma Ltd t/a Saltdays | 2022-12-21 | Website (own site) | A product listing on a website for an online retailer misleadingly claimed that a toothpaste was effective at whitening teeth and worked within minutes. | asa.org.uk | — |
| FC Barcelona | 2022-12-21 | Search (paid) | A Paid for Google search result for a Non-Fungible Token omitted material information regarding fees and charges on their platform, the limitations of ownership and by failing to state that NFTs are a | asa.org.uk | — |
| Foris DAX Global Ltd t/a Crypto.com | 2022-12-21 | Social media (paid ad) | A paid for Facebook ad for a payment and cryptocurrency trading platform omitted material information regarding fees and charges on their platform and by falling to state that NFTs are an unregulated | asa.org.uk | — |
| Sony Interactive Entertainment Europe Ltd t/a Playstation Plus, playstation.com | 2022-12-21 | Social media (influencer or affiliate ad) | Two Twitter posts on Rio Ferdinand's account were not obviously identifiable as ads. | asa.org.uk | — |
| Turtle United NFT | 2022-12-21 | Social media (paid ad) | A paid for Facebook ad for a Non-Fungible Token project misleadingly omitted material information on fees, implied there was a large, assured value and by failing to state that NFTs are an unregulated | asa.org.uk | — |
| Associated Newspapers Ltd t/a MailOnline | 2022-12-21 | Website (own site) | Articles on MailOnline that featured affiliated advertising links were not obviously identifiable as ads. | asa.org.uk | — |
| DrunkH Ltd | 2022-12-14 | Social media (paid ad), Internet (website content) | A paid-for ad on Instagram and a website that promoted a drinking card game encouraged irresponsible or anti-social behaviour, portrayed drinking alcohol as a challenge and was inappropriately targete | asa.org.uk | — |
| Rated People Ltd t/a RatedPeople.com | 2022-12-14 | Poster | A poster for a tradesperson directory included a gender stereotype that was likely to cause harm and serious offence. | asa.org.uk | — |
| Happy Beds Ltd t/a Happy Beds | 2022-12-14 | Website (own site) | A page on the website of an online bed retailer made misleading savings claims. | asa.org.uk | — |
| Shop TJC Ltd | 2022-12-14 | Television | A teleshopping presentation made unauthorised health claims as well as prohibited claims that two Lashile Beauty food supplements could prevent, treat or cure human disease. | asa.org.uk | — |
| My Perfect Cosmetics Company Ltd | 2022-12-14 | Television, Internet (website content) | A TV ad for an anti-aging serum and a product listing on its website included misleading delivery claims and a time-limited promotional offer. | asa.org.uk | — |
| Taste Marketing Ltd | 2022-12-14 | App (own claim) | An app for a discount club misleadingly claimed customers could get up to 40% off” cinema tickets. | asa.org.uk | — |
| BrewDog plc | 2022-12-07 | A marketing email for a pub chain misleadingly implied that alcoholic beverages counted towards one of the five recommended daily portions of fruit and vegetables. | asa.org.uk | — | |
| Euro Car Parts Ltd | 2022-11-30 | Two email ads for a car parts supplier misleadingly advertised discounts that did not represent genuine savings. | asa.org.uk | — | |
| J Choo Ltd | 2022-11-30 | Social media (influencer or affiliate ad) | An Instagram story and four Instagram posts on Victoria Magrath’s account were not obviously identifiable as ads. | asa.org.uk | — |
| Motorway Online Ltd t/a Motorway | 2022-11-30 | Television, Internet (website content), Radio | A TV ad, two radio ads and a website for a used car selling service misleadingly claimed customers could get up to £1,000 more than they would elsewhere if they sold their car with their service. | asa.org.uk | — |
| Never Fully Dressed Ltd t/a Never Fully Dressed | 2022-11-30 | Social media (influencer or affiliate ad) | Two Instagram posts and an Instagram story on Chessie King’s account which promoted a fashion retailer were not obviously identifiable as ads. | asa.org.uk | — |
| trendybuzz | 2022-11-30 | Internet (video) | A paid-for TikTok post by a company irresponsibly trivialised using credit to make purchases. | asa.org.uk | — |
| Buzzy USA Inc t/a BuzzyUSA | 2022-11-30 | Internet (video) | A paid-for TikTok video for a company irresponsibly encouraged and trivialised the use of credit by those who were in financial difficulty to facilitate spending on non-essential items. | asa.org.uk | — |
| Digital Rewards Group Ltd t/a Kids Pass | 2022-11-30 | Internet (website content) | A promotion on a family savings membership club’s website misleadingly claimed that customers could get 30% off Adult and Child Tickets with a Kids Pass. | asa.org.uk | — |
| Oasis Games Ltd | 2022-11-23 | Internet (video) | A YouTube video ad for a mobile app game was socially irresponsible and was likely to cause serious or widespread offence, as it featured harmful gender stereotypes, objectified and sexualised women a | asa.org.uk | — |
| Come_Crafted | 2022-11-23 | Website (paid ad) | A paid for Google ad, for an online retailer irresponsibly suggested the product could be used to watch women without their consent. | asa.org.uk | — |
| Vodafone Ltd | 2022-11-23 | National press, Internet (website content) | A website banner and a press ad for a Telecommunications service provider, misleadingly implied that they were the most reliable network or the only reliable network. | asa.org.uk | view |
| Valorous Sports Ltd t/a Valorous | 2022-11-23 | Social media (influencer or affiliate ad) | An Instagram carousel post on a Memes’ page was not obviously identifiable as an ad. | asa.org.uk | — |
| Crazy Maple Studio Inc | 2022-11-16 | In-game (apps) | An in-game ad for a mobile app game, was socially irresponsible, irresponsibly targeted and was likely to cause serious or widespread offence by objectifying women. | asa.org.uk | — |
| Quick Commerce Ltd t/a Zapp | 2022-11-16 | Poster (digital static image) | An electronic poster for a grocery delivery service suggested that alcohol had therapeutic qualities and was capable of changing moods, specifically suggesting that it could accelerate feelings of rel | asa.org.uk | — |
| Great Grass MCR Ltd t/a Great Grass | 2022-11-16 | Poster | A poster for an artificial grass supplier was socially irresponsible and was likely to cause serious or widespread offence by featuring a harmful gender stereotype and objectifying and sexualising wom | asa.org.uk | — |
| Dental Centre Turkey UK Ltd | 2022-11-16 | Internet (website content), Social media (influencer or affiliate ad) | A website, two Instagram posts and a Google ad for a dental facilitator misleadingly implied that the company was based in the UK, implied that they provided dental work and that the clinics reference | asa.org.uk | — |
| Rivergame Ltd | 2022-11-16 | Internet (video) | Two paid-for TikTok ads for an online game, misleadingly represented and exaggerated its performance by using footage that was not representative of the product. | asa.org.uk | — |
| Pelham Health Ltd | 2022-11-09 | Internet (website content) | A paid-for ad on a browser news feed and a landing page on a money saving website did not make clear their commercial intent to generate leads, misled consumers by suggesting their products were in hi | asa.org.uk | — |
| ANP Medical Aesthetics | 2022-11-09 | Social media (paid ad) | Two Facebook posts for an aesthetic clinic promoted hydrocortisone injections which are prescription only medicines that must not be promoted to the general public. | asa.org.uk | — |
| Perfectly Green Ltd | 2022-11-09 | Social media (own site) | A tweet by an artificial grass supplier misleadingly implied that their products were recyclable and environmentally friendly. | asa.org.uk | — |
| Skechers UK | 2022-11-02 | Social media (influencer or affiliate ad) | An Instagram post and story on Myleene Klass’ account were not obviously identifiable as ads. | asa.org.uk | — |
| Gamehaus Network Technology Co Ltd | 2022-11-02 | App (paid ad) | An in-app ad for an online drama story game was likely to cause serious offence as it objectified and sexualised a woman. | asa.org.uk | — |
| Myleene Klass | 2022-11-02 | Social media (influencer or affiliate ad) | An Instagram reel on Myleene Klass’ Instagram page was not obviously identifiable as an ad. | asa.org.uk | — |
| Next Retail Ltd | 2022-11-02 | Social media (influencer or affiliate ad) | Two Instagram posts and an Instagram Reel on Myleene Klass’ account were not obviously identifiable as ads. | asa.org.uk | — |
| Oriflame Cosmetics SA t/a Oriflame | 2022-11-02 | Social media (own site) | Two posts on a recruitment company’s Facebook page were misleading as they did not include sufficient information to make consumers aware that the outlined incentives were based on specific earnings a | asa.org.uk | — |
| Responsible Life Limited t/a Responsible Life | 2022-11-02 | Television | A TV ad for an equity release provider misleadingly implied that they, or their “Complete guide to equity release”, provided independent advice and guidance on equity release. | asa.org.uk | — |
| THE PACK PET Limited | 2022-11-02 | Social media (paid ad) | A paid-for Facebook post and a post on a dog food retailer’s Facebook page misleadingly implied that a plant-based diet was healthier for dogs than a meat-based diet and made misleading and unsubstant | asa.org.uk | — |
| Phox Water Ltd | 2022-11-02 | Internet (website content) | A website for a water filter company was misleading because it discouraged essential treatment for health conditions for which medical supervision should be sought and made unsubstantiated claims that | asa.org.uk | — |
| Bambooi Sustainable Enterprises Ltd t/a Bambooi | 2022-10-26 | Internet (website content), Social media (own site) | A Facebook ad and the website for an electric toothbrush manufacturer made misleading claims about the expected delivery date as well as misleading environmental claims. | asa.org.uk | — |
| EU Lotto Ltd t/a Lottoland | 2022-10-26 | Search (paid) | A paid-for Bing search ad and two paid-for Google search ads misleadingly omitted the fact that their service offered the chance to bet on the outcome of a lottery and did not make clear and include p | asa.org.uk | — |
| Enigmaa Ltd t/a Blessed CBD | 2022-10-26 | Internet (website content) | Four advertorials for a CBD oil seen on online news outlets, were banned for not being obviously identifiable as ads, making medicinal claims for unlicensed products and stating the product could prev | asa.org.uk | — |
| Planet Woo Ltd | 2022-10-26 | Internet (video) | A YouTube pre-roll ad for a web series was inappropriately targeted and caused serious or widespread offence by featuring swearing and nudity and irresponsibly encouraged smoking. | asa.org.uk | — |
| Asav Consultancy Ltd t/a Vibes CBD | 2022-10-26 | Internet (website content) | Four advertorials for a CBD oil seen on online news outlets, were banned for not being obviously identifiable as ads, making medicinal claims for unlicensed products and stating the product could prev | asa.org.uk | — |
| Global Media & Entertainment Ltd t/a Global | 2022-10-19 | Internet (website content) | A website for a music singles chart misleadingly claimed that their music chart was “The Official Big Top 40” chart provider. | asa.org.uk | — |
| Clearpay Finance Ltd t/a Clearpay | 2022-10-19 | Social media (own site) | Three Instagram posts for a buy now pay later provider irresponsibly encouraged people to spend more than they could afford. | asa.org.uk | — |
| Guangzhou YH Sporting Goods Co Ltd t/a Young&Healthy | 2022-10-19 | Internet (website content) | An ad appearing on online news sites for a clothing retailer, irresponsibly included images of a model who was, or seemed to be, under 18 years of age in a sexual manner. | asa.org.uk | — |
| Omega Pharma Ltd | 2022-10-19 | Television, VOD | A TV ad and a video on demand (VOD) ad for a nasal cleansing product, misleadingly claimed the product could cleanse away viruses and help protect against cold or ‘winter’ symptoms. | asa.org.uk | — |
| HSBC UK Bank plc | 2022-10-19 | Poster | HSBC UK Bank plc - Two posters for a bank that promoted its green initiatives omitted significant information about its contribution to carbon dioxide and greenhouse gas emissions and were therefore m | asa.org.uk | — |
| Q River Ltd | 2022-10-19 | Internet (website content) | A website and Amazon product listing for a baby wipes product made misleading environmental claims about how biodegradable they were. | asa.org.uk | — |
| UAB BeWell EU t/a Nuubu | 2022-10-12 | Internet (website content) | An ad for a foot patch company in a content discovery network which appeared in a news article on a local news website, misleadingly claimed that its detox patches would bring about weight loss. | asa.org.uk | — |
| Clarson Ltd t/a Raffleaid | 2022-10-12 | Internet (website content), Social media (own site), Social media (influencer or affiliate ad) | Five Instagram stories, two Instagram posts and the website for a raffle and competition site misled participants, exaggerated consumers’ chances of winning the raffle and omitted information about th | asa.org.uk | — |
| Bill's Restaurants Ltd | 2022-10-12 | Email, Internet (website content) | A marketing email and the restaurant’s website irresponsibly condoned or encouraged excessive drinking and unwise styles of drinking, including excessive drinking during a heatwave. | asa.org.uk | — |
| Argos Ltd t/a Argos | 2022-10-12 | Website (own site) | The retailer’s website made misleading claims about the exact numbers and times of recent sales and did not make clear that the availability of the product was extremely limited and restricted to cert | asa.org.uk | — |
| Department for Levelling Up, Housing and Communities | 2022-10-12 | Local or regional newspaper (ad feature), National newspaper (ad feature) | Seven newspaper advertorials for the Department of Levelling Up, Housing and Communities were not obviously identifiable as ads. | asa.org.uk | — |
| FM Cosmetics Distribution UK Ltd t/a FM World | 2022-10-12 | Social media (own site) | Three Facebook posts for employment opportunities with a cosmetics retailer made unsupported claims about the likely level of earnings that applicants could achieve. | asa.org.uk | — |
| Jessica McCormack Ltd | 2022-10-12 | App (paid ad) | A paid for ad on The Guardian app, for a jewellery company, irresponsibly portrayed a model as being unhealthily thin. | asa.org.uk | — |
| Lee Andrews Male Grooming | 2022-10-12 | Social media (own site) | A Facebook post for a waxing and hair removal salon objectified women, which was likely to cause serious and widespread offence. | asa.org.uk | — |
| Kim Constable Ltd t/a The Sculpted Vegan | 2022-10-05 | Website (own site), Social media (own site) | A website and an Instagram post for a diet and fitness plan made misleading weight loss claims and discouraged treatment of the symptoms of menopause. | asa.org.uk | — |
| Vir Health Ltd t/a Numan | 2022-10-05 | Television | A TV ad for a hair loss treatment included a money-back guarantee which implied that the efficacy of the product was guaranteed. | asa.org.uk | — |
| Match.com International Ltd t/a Match.com, Ourtime | 2022-10-05 | Video | A TikTok post by a dating site perpetuated negative gender stereotypes which were likely to cause harm and widespread offence. | asa.org.uk | — |
| Skylink Parking Services Ltd t/a Skylink Parking | 2022-10-05 | Internet (website content) | A website for an airport parking facility misleadingly implied that cars were parked at secure locations that had CCTV and human patrols and which were registered with the Park Mark scheme. | asa.org.uk | — |
| Shenzhen Yuedong Mutual Entertainment Network Technology Co Ltd | 2022-09-28 | App (paid ad) | An in-app ad for a mobile app game was found to be socially irresponsible and likely to cause serious or widespread offence by featuring a harmful gender stereotype that objectified and sexualised wom | asa.org.uk | — |
| Excel Charter Ltd t/a Excel Helicopters | 2022-09-28 | Internet (website content) | The website for a helicopter charter company misleadingly claimed that they worked with the BBC and Sky News. | asa.org.uk | — |
| Screen With Envy Ltd | 2022-09-28 | Two emails from a furniture and accessories retailer misleadingly implied that any order over £200 would receive a 20% discount if they used a promotional code. | asa.org.uk | — | |
| GOAT Company Ltd t/a Goat Games | 2022-09-28 | Social media (paid ad) | A paid-for Twitter ad for a video game app was likely to cause serious or widespread offence by featuring a harmful gender stereotype and objectifying women. | asa.org.uk | — |
| Oasis Games Ltd | 2022-09-28 | Social media (paid ad) | A paid-for Twitter ad for a video game was socially irresponsible as it included a harmful gender stereotype, was likely to cause serious or widespread offence by objectifying and sexualising women an | asa.org.uk | — |
| Gold Traders (UK) Ltd t/a The Britannia Coin Company | 2022-09-28 | Internet (website content) | A page on the website of a coin company featured a promotion that was not administered fairly, as neither the prize described in the ad, or a reasonable equivalent was provided. | asa.org.uk | — |
| Brew York Ltd t/a Brew York | 2022-09-28 | Social media (own site) | A tweet from a craft brewery’s account irresponsibly condoned and encouraged unwise styles of drinking, such as drinking at breakfast and made health claims about its products which are not permitted | asa.org.uk | — |
| Shop TJC Ltd t/a TJC, The Jewellery Channel Ltd | 2022-09-21 | Television | A presentation on The Jewellery Channel made medicinal claims for an unlicenced product and which could not be substantiated. | asa.org.uk | — |
| Tennent Caledonian Breweries UK Ltd | 2022-09-21 | Social media (paid ad), Social media (own site) | Three Facebook posts for a lager brand made nutrition claims that are not permitted for alcoholic drinks. | asa.org.uk | — |
| Ugg Bugg Fashion Ltd t/a Missy Empire | 2022-09-21 | Social media (influencer or affiliate ad) | An Instagram story on influencer Chloe Ferry's account was not obviously identifiable as an ad, as it did not include a label such as #AD. | asa.org.uk | — |
| Simba Sleep Ltd | 2022-09-21 | Internet (website content) | A product listing on a retailer’s website included unsubstantiated and misleading savings claims. | asa.org.uk | view |
| 2M Media SAS t/a Biolifix | 2022-09-21 | Internet (website content) | Four ads for the company which were placed in a content discovery network and appeared in news articles on local news websites, made specific unauthorised health claims and misleading claims to preven | asa.org.uk | — |
| Broadway Travel Service (Wimbledon) Ltd t/a Super Escapes Travel, Inspired Luxury Escapes | 2022-09-21 | Internet (website content) | A website for a travel agency listed an “Ultra All Inclusive” board option which misleadingly implied it offered better accommodation than the “All Inclusive” board option. | asa.org.uk | — |
| Collab House Ltd | 2022-09-21 | Social media (influencer or affiliate ad) | Two Instagram posts by Collab House Giveaways featured promotions that were not administered fairly. | asa.org.uk | — |
| Dr Sock Soothers Inc t/a socksoothers.com | 2022-09-21 | Internet (website content) | An ad for a sock retailer misleadingly claimed that the product could relieve pain. | asa.org.uk | — |
| Eden Mill Distillery t/a Ramsay's Gin | 2022-09-21 | Social media (own site) | An Instagram post and a Facebook post for Gin brand, made nutritional claims about its products which are not permitted for alcoholic drinks. | asa.org.uk | — |
| FLAB Ltd t/a Fat Lad At The Back | 2022-09-21 | Digital outdoor | A digital billboard for a cycling clothing company was likely to cause serious or widespread offence and was found to be inappropriately targeted as the ad could be seen by people of all ages includin | asa.org.uk | — |
| Ferry Homely Ltd | 2022-09-21 | Social media (influencer or affiliate ad) | An Instagram story by the retailer was not obviously identifiable as an ad. | asa.org.uk | — |
| Ian Macleod Distillers Ltd | 2022-09-21 | Social media (own site) | An Instagram post for a Whisky brand irresponsibly linked alcohol with driving and with a location and activity (a mechanic’s garage) in which drinking would be unsafe. | asa.org.uk | — |
| Lindar Media Ltd t/a MRQ.com | 2022-09-21 | Social media (paid ad) | A paid-for Reddit ad for a gaming website featuring cartoon Spiderman figures broke the strict gambling rules by having a particular appeal to under 18s. | asa.org.uk | — |
| Meikles of Scotland Ltd t/a Stag's Breath Liqueur | 2022-09-21 | Social media (own site) | A post on a Whisky brand’s Facebook page implied that drinking alcohol could help people overcome problems and suggested that drinking alcohol had therapeutic qualities. | asa.org.uk | — |
| Next Wave Ventures Ltd t/a Kyszer | 2022-09-21 | Social media (influencer or affiliate ad) | An Instagram story on influencer Chloe Ferry's account was not obviously identifiable as an ad as the #AD label was obscured. | asa.org.uk | — |
| City Clubs (Edinburgh) Ltd t/a The Hive Nightclub & Venue | 2022-09-07 | — | Three Instagram posts and a Facebook post for the nightclub broke the strict alcohol rules by irresponsibly encouraging excessive drinking. | asa.org.uk | — |
| Signature Pubs Ltd | 2022-09-07 | — | Two posts on the cocktail bar’s Instagram account broke the strict alcohol rules by condoning and encouraging excessive drinking and featuring a person that appeared to be under 25 years of age. | asa.org.uk | — |
| Montpeliers (Edinburgh) Ltd | 2022-09-07 | — | A TikTok post for the nightclub broke the strict alcohol rules by encouraging excessive drinking, showing alcohol being handled irresponsibly and featuring people who appeared to be under 25 years of | asa.org.uk | — |
| Furniture Village Ltd | 2022-09-07 | — | Two product listings on the furniture retailer’s website misleadingly stated that the delivery of products would occur within 21 days. | asa.org.uk | — |
| Fred Templeman and partners t/a Templeman Opticians | 2022-09-07 | — | A website for the Opticians misleadingly implied that they could formally test for and diagnose dyslexia and misleadingly claimed that visual stress caused dyslexia. | asa.org.uk | — |
| Elizabeth O'Donell | 2022-09-07 | — | Two Instagram stories irresponsibly trivialised investing in cryptoassets by implying it was straightforward and took advantage of consumers’ inexperience of cryptoasset profits. | asa.org.uk | — |
| The University of Leicester | 2022-09-07 | — | A tweet for the university misleadingly claimed that their Arts and Humanities research was number 1 in the UK for overall research quality in the 2021 Research Effectiveness Framework. | asa.org.uk | — |
| Stonegate Pub Company Ltd t/a Slug & Lettuce and Popworld | 2022-09-07 | — | Two Facebook posts and an Instagram post broke the strict alcohol rules by irresponsibly encouraging excessive drinking and featuring people who appeared to be under 25 years of age. | asa.org.uk | — |
| Unilever UK Ltd | 2022-08-31 | Television | A TV ad for Persil washing liquid broke the rules by making misleading and unsubstantiated claims that the product was “kinder to our planet”. | asa.org.uk | — |
| Higgs Technology Co Ltd | 2022-08-31 | App (paid ad) | An in-app ad for a mobile app game was banned for being socially irresponsible and being likely to cause serious or widespread offence by objectifying and sexualising women. | asa.org.uk | — |
| Centre For Medical Sciences & Research Ltd | 2022-08-31 | Internet (website content) | An ad on the training provider’s website was banned for misleadingly stating they were a Medical School and making unsubstantiated claims that they were a leading provider. | asa.org.uk | — |
| Toyota (GB) plc | 2022-08-24 | National newspaper (ad feature) | A newspaper ad by the car manufacturer for its Toyota GR Series broke the rules by condoning and encouraging unsafe and irresponsible driving. | asa.org.uk | — |
| Secret Surgery Aesthetics t/a secretsurgeryaesthetics | 2022-08-24 | Social media (own site) | A post on the company’s Facebook page was banned for advertising Biotin jabs, a prescription-only medicine, to the public. | asa.org.uk | — |
| Wild Drinks Group Ltd t/a Whisp Drinks | 2022-08-17 | Social media (own site) | An Instagram post by a hard seltzer retailer was banned for irresponsibly encouraging excessive drinking, implying that the product could prevent a hangover and making nutrition claims that were not p | asa.org.uk | — |
| Home Instead Ltd | 2022-08-17 | Social media (paid ad), Internet (website content) | A paid-for ad on Facebook for a home health care company and a job listing on its website made misleading claims about flexible working. | asa.org.uk | — |
| MOS Media Ltd | 2022-08-17 | Internet (website content), Social media (own site) | A tweet and a listing on the company’s website for vitamin B12 injections broke the rules by promoting prescription-only medicines to the public and (the tweet) for not being obviously identifiable as | asa.org.uk | — |
| Outside In (Cambridge) Ltd t/a Lumie | 2022-08-17 | Internet (website content) | Claims on a website and a product listing on Amazon misleadingly implied that Vitamin L SAD was a source of vitamin which offered health benefits. | asa.org.uk | — |
| Playorcas | 2022-08-17 | App (paid ad) | An in-game ad for the mobile app game Infinity 8 Ball featured an offensive gender stereotype by objectifying and sexualising women and was targeted irresponsibly. | asa.org.uk | — |
| Sensilab d.o.o. | 2022-08-17 | Social media (paid ad) | Two paid-for Facebook posts for diet supplement retailer Slimjoy irresponsibly exploited people’s insecurities around body image and made unauthorised health claims. | asa.org.uk | — |
| Sussex Promotions | 2022-08-17 | Magazine (ad feature), Internet (website content) | A magazine ad, eBay product listing and an ad on the company’s website were banned for making misleading and unsubstantiated claims that Fuel Diamond could prevent stale fuel or neutralise ethanol, an | asa.org.uk | — |
| American Golf (Trading) Ltd t/a Onlinegolf | 2022-08-10 | Website (own site) | A website of an online golf retailer misled consumers by omitting significant information about a free trial for a shot tracking device because it did not make clear they would have to pay a subscript | asa.org.uk | — |
| Arsenal Football Club plc | 2022-08-10 | Website (own site) | [Republished ruling] A Facebook post and website post by Arsenal Football Club promoting fan tokens were misleading because they did not make sufficiently clear that the value of investments in paid-f | asa.org.uk | — |
| BetterHelp, Inc t/a BetterHelp.com | 2022-08-10 | Social media (paid ad) | A paid-for ad on Facebook for an online counselling and therapy provider made misleading and irresponsible claims about NHS waiting times and discouraged people with mental health conditions from seek | asa.org.uk | — |
| Boux Avenue Ltd | 2022-08-10 | Social media (own site) | A post on the company’s Facebook page was irresponsible and likely to cause serious or widespread offence by objectifying women | asa.org.uk | — |
| Huel Ltd | 2022-08-10 | Audio (podcast) | A podcast ad was banned as the commercial intent behind it was not made clear upfront and it was not obviously identifiable as an ad | asa.org.uk | — |
| ITAE Productions Ltd t/a The VIVIT Experience ; VIVIT | 2022-08-10 | An email for a Father’s Day promotion that featured a picture Fred West was banned for being likely to cause serious or widespread offence and distress | asa.org.uk | — | |
| Lebara Mobile Ltd t/a Lebara Ltd | 2022-08-10 | Website (own site) | Claims on the company’s website for its 30-day SIM-only plans were misleading because the “unlimited” minutes and text services were subject to a cap on usage | asa.org.uk | — |
| Person(s) unknown t/a Heezes.com | 2022-08-10 | Social media (paid ad) | A paid-for Facebook ad for corset-style shapewear was irresponsible by exploiting people’s insecurities around body image, particularly new mothers, and encouraging rapid post-partum weight loss; misl | asa.org.uk | — |
| Prettylittlething.com Ltd t/a Prettylittlething.com | 2022-08-10 | Website (own site) | Images on a fast-fashion retailer’s website featuring Alabama Barker were socially irresponsible and likely to cause harm and offence by depicting an under 18 in a sexual manner | asa.org.uk | — |
| Sky UK Ltd | 2022-08-10 | Email, Internet (website content) | Claims on a website and in an email about being the “top-performing major broadband provider” and which implied Sky had won an award from Ofcom were misleading | asa.org.uk | view |
| FlexFuel-Energy Development | 2022-08-03 | Internet (website content) | An ad on the company’s website misleadingly implied that misleadingly implied that a hydrogen-injection treatment for engines could reduce carbon emissions without evidence. | asa.org.uk | — |
| Golden Leaves Ltd | 2022-08-03 | Internet (website content) | An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence. | asa.org.uk | — |
| JC Atkinson & Son Ltd | 2022-08-03 | Internet (website content) | An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence. | asa.org.uk | — |
| LC International Ltd t/a Coral | 2022-08-03 | Television | A TV ad for Corals advertised gambling irresponsibly. | asa.org.uk | — |
| PCK SKIN (Manchester) Ltd t/a SkinSpaceUK | 2022-08-03 | Internet (website content) | An ad on the company’s website stated that treatment could eliminate dark circles around the eyes without sufficient evidence | asa.org.uk | — |
| PlanetArt UK Ltd t/a FreePrints | 2022-08-03 | App (own claim) | An ad on the company’s app misleadingly told consumers they could get free photo prints, without mentioning postage charges. | asa.org.uk | — |
| Rank Digital Gaming (Alderney) Ltd | 2022-08-03 | App (paid ad) | An in-app ad for a mobile casino game irresponsibly suggested that gambling was a way to solve financial concerns and achieve financial security. | asa.org.uk | — |
| Tonic Weight Loss Surgery Ltd | 2022-08-03 | Social media (own site) | A post on the company’s Instagram page irresponsibly trivialised the decision to have weight-loss surgery by creating a sense of undue urgency. | asa.org.uk | — |
| UK Flooring Direct Ltd | 2022-08-03 | Internet (website content) | An ad on the company’s website misleadingly implied a particular savings offer was time-sensitive. | asa.org.uk | — |
| Fanatics (International) Ltd | 2022-08-03 | Internet (website content) | A website promotion was misleading because customers had not received the discount on the advertised product when using a promotional code. | asa.org.uk | — |
| Elite Aesthetic Clinic Ltd | 2022-08-03 | Social media (own site) | Three ads on social media were banned for advertising Kenalog, a prescription-only treatment. | asa.org.uk | — |
| Ella Kate Reeves | 2022-07-27 | Social media (own site) | Two Facebook pages for Ella Reeves misleadingly claimed she was accredited to the British Association of Counselling and Psychotherapy. | asa.org.uk | — |
| Gamer Advantage LLC | 2022-07-27 | Internet (video) | An ad aired during a livestream on Twitch made misleading claims that blue-light glasses could improve sleep quality. | asa.org.uk | — |
| HeyNutrition Ltd | 2022-07-27 | Internet (sponsored search) | Three paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear. | asa.org.uk | — |
| JA Physique Ltd t/a jakeabbott07 | 2022-07-27 | Social media (influencer or affiliate ad) | An ad on Jake Abbott’s Instagram was irresponsible as it exploited young people’s insecurities about body image. | asa.org.uk | — |
| Purolabs Nutrition Ltd t/a Purolabs | 2022-07-27 | Internet (sponsored search) | Two paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear. | asa.org.uk | — |
| The Trade Centre Group plc t/a The Trade Centre UK, The Trade Centre Wales | 2022-07-27 | Radio | A radio ad misleadingly claimed hundreds of cars were available to purchase for £20 a week. | asa.org.uk | — |
| BetterCo Ltd | 2022-07-27 | Internet (sponsored search) | Three paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear. | asa.org.uk | — |
| Weybury Hildreth Ltd t/a Purflo | 2022-07-20 | Internet (website content) | A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product. | asa.org.uk | — |
| London Planters | 2022-07-20 | Website (own site) | An ad on the company’s website misleadingly implied a product was of their own design, rather than designed by a third party. | asa.org.uk | — |
| AA Ltd | 2022-07-20 | Poster, Website (own site) | A poster and website ad contained inaccurate claims that AA was the UK’s ‘largest provider’ for breakdown services, which could not be verified. | asa.org.uk | — |
| SmokePops LDN | 2022-07-20 | Social media (paid ad) | Three ads on Facebook and the company’s website for flavoured additives for cigarettes irresponsibly promoted smoking and contained misleading, irresponsible health claims. | asa.org.uk | — |
| DNBA Entertainment Ltd | 2022-07-13 | Social media (paid ad) | An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving. | asa.org.uk | — |
| Astrasoft Projects Ltd | 2022-07-13 | Internet (display) | Three online display ads for an online dating service depicting Ukrainian Women were likely to cause serious offence by highlighting their vulnerability and connecting it to their sexual appeal. | asa.org.uk | — |
| Secret Surgery Ltd | 2022-07-13 | Social media (own site) | Ads on Instagram and Facebook promoted a prescription-only medicine and irresponsibly put pressure on consumers to have Botox procedures. | asa.org.uk | — |
| Pure Wines Ltd | 2022-07-13 | Social media (paid ad) | An ad on Instagram and the company’s website broke the strict alcohol ad rules by linking alcohol with seduction and sexual activity. | asa.org.uk | — |
| Prettylittlething.com Ltd t/a Prettylittlething.com | 2022-07-13 | Social media (influencer or affiliate ad) | An Instagram story on Molly-Mae Hague’s account did not make clear and upfront the commercial intent behind it and was not obviously identifiable as an ad. | asa.org.uk | — |
| Lidl Great Britain Ltd | 2022-07-13 | Leaflet | A leaflet by a supermarket made misleading claims about the prices at which various products were generally sold (recommended retail prices). | asa.org.uk | — |
| OneSoft Studio | 2022-07-06 | Game (mobile/app) | Two in-game mobile ads were banned for objectifying women, condoning sexual assault and encouraging sexual violence. | asa.org.uk | — |
| Kane & Ross Clinics Ltd | 2022-07-06 | Internet (website content) | An ad on Kane & Ross Clinics’ website misleadingly implied osteopathy for babies could treat constipation and infections. | asa.org.uk | — |
| Fox Milton & Co Ltd t/a Unique Funeral Plans | 2022-07-06 | Internet (website content), Social media (own site) | Ads on the website homepage, Facebook and Twitter accounts for Unique Funeral Plans misleadingly implied a relationship with Sterling Trust Corporation that did not exist. | asa.org.uk | — |
| Paramount UK Partnership t/a Comedy Central, Paramount Comedy Channel | 2022-06-29 | Internet (video) | A pre-roll ad on YouTube for a Comedy Central programme was likely to cause serious offence and was irresponsibly targeted. | asa.org.uk | — |
| Relx (UK) Ltd | 2022-06-29 | Social media (influencer or affiliate ad) | An Instagram story on Louis Shaw’s account was not obviously identifiable as an ad and promoted unlicensed, nicotine-containing e-cigarettes on social media. | asa.org.uk | — |
| Wild Drinks Group Ltd t/a Whisp Drinks | 2022-06-29 | Social media (influencer or affiliate ad) | We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age. | asa.org.uk | — |
| Person(s) unknown t/a Good Health Today | 2022-06-22 | Website (own site), Internet (sponsored search) | We banned an online ad for a company claiming to be able to treat depression and other medical conditions, over unsubstantiated claims over treatments’ efficacy. | asa.org.uk | — |
| OPTILASE (UK) LIMITED | 2022-06-22 | Website (own site), Internet (sponsored search) | An online promotion for laser eye surgery was found to be misleading and irresponsible. | asa.org.uk | — |
| Prettylittlething.com Ltd t/a Prettylittlething.com | 2022-06-22 | Internet (website content) | We upheld complaints about an online product listing for a pair of jeans, as it objectified women. | asa.org.uk | — |
| Ten Percent Music Elite Group Ltd t/a TPM the Label | 2022-06-15 | Social media (own site) | An Instagram post promoting a prize draw did not award prizes as described and was not administered fairly. | asa.org.uk | — |
| U K Insurance Ltd t/a Churchill | 2022-06-15 | Internet (website content) | A banner ad was unlikely to be obviously identifiable as such by its audience - young children, and therefore ‘enhanced’ disclosure was required. | asa.org.uk | — |
| Trailfinders Ltd | 2022-06-15 | Brochure | A holiday brochure was misleading because it did not make it sufficiently clear that special offers on free nights and free room upgrades were subject to restrictions. | asa.org.uk | view |
| Capri Sun GmbH | 2022-06-15 | Internet (website content) | A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required. | asa.org.uk | — |
| First Trenitalia West Coast Rail Ltd t/a Avanti West Coast | 2022-06-15 | Internet (website content) | A website for a train company made misleading claims that its ticket prices could not be beaten. | asa.org.uk | — |
| IMC Toys UK Ltd | 2022-06-15 | Internet (website content) | A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required. | asa.org.uk | — |
| IMC Toys UK Ltd | 2022-06-15 | Internet (website content) | A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required. | asa.org.uk | — |
| PPB Counterparty Services Ltd t/a Paddy Power | 2022-06-15 | Television, VOD | A TV and VOD ad by a bookmaker broke the rules by portraying gambling as taking priority in life over family and encouraging repetitive or frequent participation in gambling. | asa.org.uk | — |
| Take Stock Foods Ltd | 2022-06-15 | Social media (paid ad) | A paid-for TikTok post for a soup company broke the rules by claiming that its food products could treat or cure acne. | asa.org.uk | — |
| Sky UK Ltd | 2022-06-08 | Poster, Television | A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network. | asa.org.uk | view |
| Partex Global GmbH | 2022-06-08 | Internet (website content) | A website for auto parts omitted material information about the advertiser’s geographical location and misleadingly implied that the advertiser was based in the UK, when that was not the case. | asa.org.uk | — |
| Tesco Stores Ltd t/a Tesco | 2022-06-08 | Television, Newspaper, VOD, Radio | A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat | asa.org.uk | — |
| Evergreens (UK) Ltd t/a ArtificialGrass.com | 2022-06-08 | Internet (website content), Internet (video) | A website and two YouTube video ads for artificial grass were misleading as they overstated the environmental benefits and air purifying qualities of the products. | asa.org.uk | — |
| Ayoomi Technology Co Ltd | 2022-06-01 | App (paid ad) | An in-game ad was socially irresponsible and likely to cause serious or widespread offence for objectifying women or presenting them as stereotyped sexual objects and featuring implied non-consensual | asa.org.uk | — |
| Verisure Services (UK) Ltd t/a Verisure | 2022-06-01 | Website (own site) | Claims on a website by a provider of security alarms that it offered the best alarm technology on the market were misleading and were not verifiable. | asa.org.uk | — |
| Cellar Door Ltd t/a OrchidRomance | 2022-06-01 | Internet (video) | A paid-for YouTube ad for an online introduction agency portrayed a female model, who seemed to be under 18 years of age, in a sexual way and was therefore irresponsible. | asa.org.uk | — |
| Stephen Bear t/a Pink Panther Models | 2022-05-25 | Internet (website content) | A website for an adult webcam modelling recruitment agency made misleading earnings claims and inaccurate statement about the organisation’s experience in the sector. | asa.org.uk | — |
| Stacey Bradley | 2022-05-25 | Newspaper | Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. | asa.org.uk | — |
| Magnatech Technology Ltd | 2022-05-25 | Internet (website content) | A website for a company providing magnet technology for boiler systems made misleading claims the product would improve fuel efficiency, thereby saving energy and reducing greenhouse gas emissions. | asa.org.uk | — |
| Bier Nuts Ltd t/a Bier Company | 2022-05-25 | Email, Text Message | An email and a text message for a mail order beer subscription service misled consumers by falsely claiming or implying they had won a prize of “free beer for life”. | asa.org.uk | — |
| Get Hard Ltd | 2022-05-18 | Poster | An outdoor poster for an online sex store was overtly sexual and because it was displayed in an untargeted medium was likely to cause serious and widespread offence and was irresponsible. | asa.org.uk | — |
| CheaperWaste Ltd | 2022-05-18 | Internet (website content) | A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that th | asa.org.uk | — |
| Liquid Lipo Ltd | 2022-05-18 | Website (own site) | A product listing on a website that claimed a gel could assist with the reduction of body fat was misleading as the advertiser did not provide robust clinical evidence to prove its efficacy. | asa.org.uk | — |
| UAB Ekomlita t/a nuubu | 2022-05-11 | Internet (display) | We partly upheld complaints against ads for kitchen knives. | asa.org.uk | — |
| Adidas UK Ltd t/a Adidas | 2022-05-11 | Poster, Social media (own site) | We upheld complaints against ads containing nudity. | asa.org.uk | — |
| Brand Evangelists for Beauty Ltd | 2022-05-11 | Social media (own site) | We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated. | asa.org.uk | — |
| Lucy Isabella Beauty & Aesthetics t/a Lucy Isabella | 2022-05-11 | Social media (own site) | We banned an ad for advertising Kenalog, a prescription-only medicine, to the public. | asa.org.uk | — |
| PEL Consultancy Services Ltd t/a PEL Investigations | 2022-05-11 | Search (paid) | We banned an ad for a private investigation agency for having unsubstantiated claims. | asa.org.uk | — |
| Sarean Aesthetics | 2022-05-11 | Social media (own site) | We banned ads for advertising prescription-only medicine to the public. | asa.org.uk | — |
| ARSJ Holding Ltd | 2022-05-11 | Internet (on own site), Social media (paid ad) | We upheld complaints against health claims in an ad for Brite Drinks. | asa.org.uk | — |
| Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com | 2022-05-11 | Radio | This ruling replaces one from November 2021; however, we have continued to uphold the complaint. | asa.org.uk | — |
| Skincodes Aesthetics | 2022-05-11 | Social media (own site) | We banned ads for marketing prescription-only medicine to the public. | asa.org.uk | — |
| The Skin Clinic Faversham t/a The Skin Clinic | 2022-05-11 | Social media (own site) | We banned ads for marketing prescription-only medicine to the public. | asa.org.uk | — |
| Transform Hospital Group Ltd t/a Transform | 2022-05-11 | We banned an ad for trivialising plastic surgery. | asa.org.uk | — | |
| Leisure Wear Ltd t/a SnuggyUK | 2022-05-04 | Social media (influencer or affiliate ad) | We banned ads for hooded blankets on Jake Quickenden’s Instagram profile for not being clearly identifiable as ads. | asa.org.uk | — |
| My Pharmacy (UK) Ltd | 2022-05-04 | Website (own site) | We upheld complaints about ads for a vitamin supplement . | asa.org.uk | — |
| Oneade | 2022-05-04 | Social media (own site) | We banned an ad for using filters to exaggerate a beauty product’s efficacy. | asa.org.uk | — |
| Jaguar Land Rover Ltd | 2022-05-04 | Television | We banned ads for suggesting a parking sensor could alert drivers to a cliff edge. | asa.org.uk | — |
| Barton Park Estates Ltd t/a Devon Oaks Park; Seascapes | 2022-05-04 | Television | An ad for luxury park homes was banned for being misleading. | asa.org.uk | — |
| LeMieux Ltd | 2022-04-27 | Internet (website content) | A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence. | asa.org.uk | — |
| Lamb & Co. Property Ltd | 2022-04-27 | Poster | An outdoor poster for an estate agents was banned for being likely to cause offence. | asa.org.uk | — |
| Mondelez UK Ltd | 2022-04-27 | Internet (website content) | A website ad for a Cadburys promotion was banned for omitting significant terms and conditions. | asa.org.uk | — |
| Surfshark Ltd | 2022-04-20 | Internet (video) | A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason. | asa.org.uk | — |
| Person(s) unknown t/a TretDirect | 2022-04-20 | Social media (own site) | Six Instagram posts by an acne treatment provider were banned for promoting prescription-only medicines to the general public. | asa.org.uk | — |
| The Otley Burger Company | 2022-04-20 | Social media (own site) | A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and dis | asa.org.uk | — |
| Stillbloom Ltd | 2022-04-13 | Internet (video) | An ad for lead generation service CleverKeith has been banned for misleading advertising. | asa.org.uk | — |
| Transform Hospital Group Ltd t/a Transform | 2022-04-13 | Social media (own site) | We banned an ad for breast augmenation for being socially irresponsible. | asa.org.uk | — |
| AppQuantum Publishing Ltd | 2022-04-13 | Social media (paid ad) | We upheld a complaint against an ad for a mobile game that showed inaccurate gameplay footage. | asa.org.uk | — |
| Sighthound Welfare UK Ltd t/a C.A.G.E.D | 2022-04-06 | — | A billboard ad for a greyhound welfare pressure group was banned for being misleading. | asa.org.uk | — |
| ABI Global Ltd | 2022-04-06 | — | An in-game ad for a mobile app game was banned for being likely to cause widespread offence by objectifying women. | asa.org.uk | — |
| TIER Operations Ltd | 2022-04-06 | — | A poster ad for an electric scooter hire company was banned for making misleading environmental claims. | asa.org.uk | — |
| Renourish Ltd | 2022-04-06 | — | A poster ad for vegan soup was banned for being likely to cause serious or widespread offence. | asa.org.uk | — |
| Stephen Bear t/a stevie bear | 2022-03-30 | Social media (own site) | A tweet by Stephen Bear about a promotion broke the CAP Code as the promotion was not administered fairly. | asa.org.uk | — |
| Bighams Ltd | 2022-03-30 | Packaging (promotion) | A product packaging ad promoting a competition to win a campervan broke the CAP Code as the promotion was not administered fairly. | asa.org.uk | — |
| Chinnock Housing Ltd | 2022-03-30 | Direct mail | A direct mailing for a property company was banned for not being obviously identifiable as an ad. | asa.org.uk | — |
| Currys Group Ltd | 2022-03-30 | Internet (video) | A pre-roll YouTube ad for Currys which showed people riding e-scooters was banned for irresponsibly suggesting that electric scooters could be used in public places in the UK. | asa.org.uk | — |
| Health Technologies Ltd | 2022-03-30 | Website (own site), Social media (own site) | Three ads for a Covid-19 testing service were banned for being misleading. | asa.org.uk | — |
| In The Style Fashion Ltd t/a In the Style | 2022-03-30 | Social media (own site) | Posts by Lorna Luxe on Instagram were banned for not being obviously identifiable as ads. | asa.org.uk | — |
| In The Style Fashion Ltd t/a In the Style | 2022-03-23 | Website (own site), Social media (own site) | Two Instagram Stories and a website ad for an online clothing brand were banned for making misleading price claims. | asa.org.uk | — |
| Mondelez UK Ltd t/a Cadbury | 2022-03-16 | Internet (website content) | A promotion for a Cadbury competition breached the CAP Code because they were unable to provide the full names of the judges on request. | asa.org.uk | — |
| Emma Matratzen GmbH t/a Emma Mattress | 2022-03-16 | Poster, Internet (website content) | A website and poster ad for mattresses were banned for making misleading savings claims. | asa.org.uk | — |
| Moneysupermarket.com Ltd | 2022-03-09 | Radio | A radio ad for moneysupermarket.com was banned because the terms and conditions were not presented in a clear and intelligible manner. | asa.org.uk | — |
| Ziglu Ltd | 2022-03-09 | Digital outdoor | A digital poster for Ziglu, an online cryptocurrency platform, was banned because it took advantage of consumers’ inexperience and because it was likely to cause unjustifiable distress. | asa.org.uk | — |
| PPB Counterparty Services Ltd t/a Paddy Power | 2022-03-09 | Radio | A radio ad for Paddy Power was banned because the terms and conditions were not presented in a clear and intelligible manner. | asa.org.uk | — |
| The Detox Clinic Ltd | 2022-03-02 | Website (own site) | A website ad promoting IV Ozone Therapy was banned for making medicinal claims without holding substantive evidence to support those claims. | asa.org.uk | — |
| Floki Inu | 2022-03-02 | Poster | A poster for Floki Inu, a cryptocurrency, was banned for trivialising investment in cryptocurrency and for taking advantage of consumers’ lack of experience or credulity. | asa.org.uk | — |
| Back to Normal | 2022-03-02 | Website (own site) | A website post and GoFundMe page for the anti-lockdown campaign group Back to Normal was banned for making misleading claims about the effectiveness of ivermectin in treating COVID-19. | asa.org.uk | — |
| Witcombe Festival | 2022-03-02 | Social media (own site) | An Instagram post by the Witcombe Festival for a promotion to win tickets to the festival was banned because the promotion was not administered fairly. | asa.org.uk | — |
| Innocent Ltd t/a Innocent | 2022-02-23 | Television, VOD | A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products. | asa.org.uk | — |
| Nutricia Ltd | 2022-02-23 | Audio (podcast) | A podcast ad was banned because it confused between infant formula and follow-on formula and for making health claims for infant formula. | asa.org.uk | — |
| Boohoo.com UK Ltd | 2022-02-16 | Internet (website content) | A product listing by Boohoo was banned for being likely to cause serious or widespread offence or harm by objectifying women. | asa.org.uk | — |
| Person(s) unknown t/a No More Silence | 2022-02-16 | Directory | An ad in a local business directory was banned for implying that the Pfizer–BioNTech COVID-19 vaccine was unsafe for children. | asa.org.uk | — |
| Steven Thomas | 2022-02-02 | — | A local press ad placed by Steven Thomas, seen in the Forest of Dean and Wye Valley Review, The Forester and the Cheltenham Post in September and October 2021 featured the headline “Do you know about | asa.org.uk | — |
| Mondelez UK Ltd | 2022-01-19 | VOD | A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate. | asa.org.uk | — |
| Pepsi Lipton International | 2022-01-19 | Poster | A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic. | asa.org.uk | — |
| Mamnick | 2022-01-19 | Social media (own site) | A tweet by a clothing retailer advertising cycling kit was banned for glamorising guns. | asa.org.uk | — |
| Rental Republic Ltd | 2022-01-19 | Website (own site) | A website post by the holiday rental company Travelopo was banned for stating that they were the number one holiday website globally without holding adequate comparative evidence to support this claim | asa.org.uk | — |
| Best Direct (International) Ltd t/a Best Direct | 2022-01-12 | Television | A teleshopping presentation advertising beauty products was banned for making misleading claims about the company’s refund policy. | asa.org.uk | — |
| Forisgfs UK Ltd t/a Crypto.com | 2022-01-05 | App (paid ad) | Two in-app ads for Crypto.com were banned for not being sufficiently clear that the value of investments in cryptocurrency was variable and for irresponsibly encouraging investing in cryptocurrency th | asa.org.uk | — |
Source: Advertising Standards Authority upheld rulings, published at asa.org.uk. Not published under the Open Government Licence, and not affiliated with the ASA.