Misleading pricing
An advertised price, deal or discount was not honoured, or the real cost only became clear later.
13,524complaints of this kind in the census
1,057companies affected
25%graded severe
Where you stand
Misleading pricing can breach both consumer protection law and the advertising codes.
General information about consumer rights in the UK, not legal advice for your situation.
Where to escalate
- Advertising Standards Authority — For advertising that is misleading — the ASA rules on the advert, it cannot get your money back.
- Citizens Advice consumer service — Free first-line advice on consumer disputes in England, Wales and Scotland.
What people actually describe
“Prices and rooms kept changing every few minutes!!!”
“Your site let me reserve 4 seats but 3 weren't available, but you didn't tell me this until after I paid for the flights.”
“Expedia advertise free changes or cancellation within 24hours of air ticket booked.”
Companies with the most reports of this kind
| Company | Reports | Share of its complaints |
|---|---|---|
| EE | 258 | 13% |
| loveholidays UK | 244 | 18% |
| Compare the Market | 196 | 35% |
| Expedia | 195 | 15% |
| webuyanycar | 178 | 60% |
| BT | 176 | 11% |
| Staysure Travel Insurance | 173 | 17% |
| TUI UK & Ireland | 171 | 14% |
| Headout | 167 | 18% |
| ASAP Tickets | 147 | 28% |
| Trainline | 125 | 10% |
| The General® | 122 | 27% |
Counts depend on how many of each company’s reviews are in the census, so this ranks what we have read, not the whole market. See the full ranking.