Misleading pricing
An advertised price, deal or discount was not honoured, or the real cost only became clear later.
10,417complaints of this kind in the census
952companies affected
25%graded severe
Where you stand
Misleading pricing can breach both consumer protection law and the advertising codes.
General information about consumer rights in the UK, not legal advice for your situation.
Where to escalate
- Advertising Standards Authority — For advertising that is misleading — the ASA rules on the advert, it cannot get your money back.
- Citizens Advice consumer service — Free first-line advice on consumer disputes in England, Wales and Scotland.
What people actually describe
“scamming people with fake Oasis tickets”
“Unfortunately, you can never speak to a human being on a telephone call to discuss issues.”
“Peacock is an overpriced terrible platform.”
Companies with the most reports of this kind
| Company | Reports | Share of its complaints |
|---|---|---|
| EE | 198 | 14% |
| loveholidays UK | 198 | 21% |
| Compare the Market | 185 | 36% |
| webuyanycar | 149 | 63% |
| TUI | 132 | 15% |
| ASAP Tickets | 129 | 26% |
| Headout | 128 | 19% |
| Staysure Travel Insurance | 127 | 16% |
| BT | 113 | 12% |
| The General® | 112 | 27% |
| OneMain Financial | 108 | 18% |
| Hays Travel | 102 | 19% |
Counts depend on how many of each company’s reviews are in the census, so this ranks what we have read, not the whole market. See the full ranking.