Companies with the most “not as described” complaints

What this means and where to escalate →

Item or service materially different from what was advertised. Ranked by reports found in the public Trustpilot reviews we analysed; counts depend on how many reviews of each company are in the census so far.

All companies with evidenced “not as described” complaints, A–Z

313 companies. Every company listed has at least three reviews our census classified under this issue and passes the evidence gate for it (two or more verbatim quotes from distinct reviews); the table above ranks the fifty with the most reports.

• 77 Diamonds (13)
• A1 Tech Deals (109)
• AARDY (7)
• Absolute Translations Ltd (18)
• Adventure Life (3)
• Aerotravels (6)
• Alice Made This (3)
• AliExpress (195)
• ALTA Language Services (10)
• Amber (7)
• American Cruise Lines (14)
• APC Workwear (5)
• Applebee's (17)
• Appliances Direct (53)
• AquaTru (8)
• Artisan du chocolat (11)
• Aspects Holidays (28)
• Atolea Jewelry (30)
• Autotrader UK (7)
• Barrhead Travel (96)
• Bateman Skips (3)
• Bawbags (14)
• BBQ Gas London (3)
• bespokehotels.com (13)
• BestForeignExchange (13)
• BetterPic | AI Generated Headshots (24)
• Bezel (13)
• Big House Experience (11)
• Bloc Hotels (9)
• Bluelotusvacations (5)
• bougerv.com (10)
• Boutique Camping (9)
• BQ Watches (6)
• Brian Gavin Diamonds (6)
• Bridge Base Online (3)
• British Airways (60)
• britishgardencentres.com (11)
• Brooks Brothers (15)
• Business-Class.com (16)
• Butler & Wilson (16)
• carehome.co.uk (4)
• Castleberg Outdoors (6)
• CI Group (17)
• Citalia Holidays (6)
• Civil War Ghosts (3)
• CJS CD Keys (88)
• Classic Journeys (18)
• Comptoir Libanais (13)
• Coolie Nation (43)
• Cotton Traders (296)
• CreateMyTee (11)
• Crestline Promotional Products (10)
• CruiseKings (5)
• Crumpler UK (5)
• Currency Exchange International (7)
• Custom Patch Hats, LLC (29)
• Daniella Draper (3)
• DavidSW (5)
• Destinology (15)
• DFDS (60)
• Discover Scotland Tours (4)
• Disturbia (112)
• Drive Solutions (11)
• EBLOfficial (3)
• egg Stroller UK (9)
• Eichborn Berlin (5)
• Enchanting Travels (15)
• Energy Control Technologies, Inc. (3)
• Enviro Design Products (3)
• Epolos.com (10)
• Exceptional Villas (5)
• Exodus Adventure Travels (7)
• Expedia (153)
• Family Panda (6)
• Firehouse Shirt Club (18)
• First Class Watches (9)
• Fix Bad Art (4)
• Flamingo (32)
• Flashbay (6)
• flatspot (11)
• Fly Luxury (6)
• FOREVER (12)
• Freedom Destinations (15)
• FrithRugs (10)
• Gianfranco Ferre (6)
• Golden Bird Jewels (4)
• Golf Holidays Direct (127)
• Golf Online • Golf Shop • #GoingThatExtraYard (9)
• Golfbreaks (22)
• GoSun (4)
• Greased Lightning (7)
• Greaves Sports (7)
• Halara (705)
• Harts Of Stur (10)
• Haven (63)
• Haven (3)
• Hayes & Jarvis (18)
• Hays Travel (79)
• Headout (173)
• heavenlydesserts.co.uk (4)
• Helloguest (5)
• HirbawiUSA (8)
• Hobbii (20)
• Hobo Jack (32)
• hodsondevelopments.com (4)
• Holabird Sports (7)
• Holidaysplease (13)
• Hotstar (16)
• Houswise (5)
• Howden Life & Health (5)
• Hurst Iw (10)
• Hydrow (64)
• IgluSki (7)
• Industry Rockstar (3)
• Ineos (3)
• Inscripture Memorial Jewellery (13)
• InstantLogs (3)
• Irish Tourism (3)
• Isle of Raasay Distillery (3)
• iSpring Water Systems (5)
• it'seeze Web Design | UK Website Designer (7)
• Izabel London (7)
• Jacada Travel (8)
• Jet2holidays (583)
• Jiffy (195)
• John Greed Jewellery (15)
• Jolly Tots (4)
• JustPark (103)
• JUSTRUG (53)
• Kandoo Adventures (3)
• Karma Group (8)
• kate & tom's (10)
• KEH Camera (85)
• Kenwood Travel (7)
• Keyzar Jewelry (18)
• Kite Clothing (23)
• Languex (13)
• LapelPinPlanet (6)
• Levity (28)
• Liberty Damenmoden (3)
• LifeSource Water Systems (4)
• London Womens Clinic (3)
• Loose Grown Diamond (4)
• Love Cuba (10)
• Love Follow Conquer (12)
• loveholidays UK (315)
• Luxury Of Watches (27)
• Maia Gifts (4)
• Majmua (8)
• Mastershoe (15)
• MatchKicks.com (5)
• Mauritius Holidays Direct (7)
• Maverick Helicopters (23)
• Miles Morgan Travel (3)
• Minted New York (7)
• Modern Postcard (18)
• Morphy Richards UK (28)
• Moss (13)
• Mr Memory (87)
• MWANDS.COM (3)
• My Choice Software (5)
• My Story Tale (23)
• myGemma (13)
• Naissance (35)
• Nationalcar (7)
• Natural Habitat Adventures (26)
• Next (151)
• Nordikota Print & Embroidery (3)
• Now Lets Travel (3)
• OFFTEK (22)
• Old World Christmas (10)
• Oleaia (16)
• On the Beach (482)
• OnBuy.com (272)
• Organic Life Start (6)
• OrlandoAttractions.com (16)
• OUPES (5)
• Ovcio (8)
• Paramount Cruises (3)
• Passport Visas Express.com (15)
• Peli UK (13)
• Perfect Getaways (10)
• Peru For Less (3)
• Petruth Paddocks Camping (11)
• Phox Water (23)
• Pipers Crisps (14)
• PIRATE.COM - Rehearsal Studios (5)
• PIURIFY (3)
• Platypus Tours (45)
• POSGuys (8)
• Potters Cookshop (14)
• Pound Fabrics (102)
• Premiere Sales Water Filtration (4)
• PRIMA Leisure (18)
• Prince Visa Service (3)
• Protein Works (114)
• Puppies.com (14)
• PUREPLUS (4)
• Purl Soho (19)
• Quark Expeditions (6)
• Queensboro (15)
• Quiet PC.com (8)
• QVC UK (87)
• realestate.com.au (8)
• Recipe Kits by Pasta Evangelists (20)
• Red Tuna Shirt Club (20)
• Regatta Garden Furniture (5)
• RG Riley (19)
• Rickshaw Travel (29)
• Rocket Industrial (3)
• ROL Cruise (9)
• Ron Skinner and Sons (5)
• Ruroc (126)
• Ruthin Castle Hotel (18)
• RV Water Filter Store (6)
• RxSport (12)
• Saltrock Clothing (21)
• Sans (6)
• SATURN (4)
• Scrum.org (33)
• Scuderia Car Parts (26)
• Selini New York (6)
• ShirtSpace (14)
• Shop LC (226)
• Simba Sleep (34)
• Simple.biz (7)
• Ski.com (18)
• Skopes Menswear (9)
• Skyclub.com "The First & Business Flight Company" (4)
• SKYWITHCLASS (6)
• sleepsoftly (27)
• Snainton Golf (28)
• Solar Panel Funding (3)
• Sonder (15)
• SpellboundWigs.com (3)
• Spitfire Audio (62)
• Spoke and Solace (10)
• SquadLocker (35)
• stgileshotels.com (9)
• Sticker Mule (51)
• StickerGiant (29)
• STL (5)
• StockX (274)
• StubHub International (18)
• Sturdy By Design (55)
• Sunglass Fix (15)
• Swappa (8)
• TacTree (13)
• TeePublic (637)
• The Bead Shop Manchester (21)
• The Business Toolkit (3)
• The Fold London (4)
• The Free Website Guys (12)
• The Inverter Store (12)
• The Pearl Source (19)
• The Soap Kitchen (9)
• The Solist (9)
• The Whizzer Co. (7)
• The Wildland Trekking Company (3)
• TheTravelMakers.co.uk (17)
• Thread Logic (24)
• Ticketmaster UK (167)
• Timports (7)
• Tiny Little Monster (7)
• Tomedes - Professional translation services (4)
• TomTom (7)
• Trailfinders (89)
• Transcription Puppy (3)
• TranslateSwift (19)
• Travel Center (14)
• Travel Centre US (3)
• Travel Club Elite (3)
• Travel Counsellors (18)
• Travel House (14)
• Travel Visa Pro (19)
• Travelbag (8)
• TravelBusinessClass (8)
• TUI Belgium (4)
• TUI Danmark (29)
• TUI Nederland (13)
• TUI Sverige (5)
• TUI UK & Ireland (312)
• TUI.com Deutschland (19)
• UberPrints (23)
• UENI (11)
• UK Water Filters (12)
• UKLogsDirect (15)
• Unlimited Web Hosting (7)
• US Ghost Adventures (20)
• US Solar Supplier (4)
• USB2U (12)
• Uttings (69)
• viagogo (71)
• Villa Plus (371)
• Virgin Atlantic (18)
• Vonhaus (61)
• W3Schools.com (4)
• Warburtons (31)
• Warmworks (9)
• WaterCoolersDirect.com (The WCD Group) (3)
• Wayfair UK (167)
• Weatherseal Home Improvements (4)
• WebToffee (3)
• Wild (81)
• William May Jewellers (30)
• World of Books (367)
• World of Wool (38)
• www.PromoDirect.com (51)
• www.thegoldenboot.co.uk (9)
• Z Hotels (16)
• Zazzle AU (5)
• ZeroBounce (6)
• ZoomInfo (13)