Wild: most-reported complaints
Automated analysis of 1,198 public Trustpilot reviews published 2026-02-03 to 2026-09-26. TrustScore 4.5 from 102,265 total reviews — see the Trustpilot page. Quick answer: is Wild legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Across 1198 Trustpilot reviews analysed, the most-reported issues with Wild were: Faulty product (261 reports), Delivery failed (109 reports), Delivery late (79 reports).
How to reach Wild
These are the contact details Wild publishes on its Trustpilot profile, as of our last check on 2026-09-26 — it publishes no phone number there, email [email protected], address Unit 114, Wild Cosmetics, China Works, Black Prince Road, London, SE17SJ, GB.
The company claimed its Trustpilot profile on 2020-02-04, uses Trustpilot’s paid features, uses Trustpilot’s AI-assisted replies, and last replied to a negative review on 2026-09-25. Trustpilot ranks it 42 of 71 in Cosmetics Industry. We last checked this profile on 2026-09-26 and found 62 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Elsewhere: 2.8★ on Google (25 reviews) — a 1.7-star gap between its Trustpilot and Google scores.
TrustScore over time
4.5 → 4.5 across 6 census measurements since 2026-09-10. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-09-10 (100%, 0.4d) · 2026-09-13 (100%, 0.3d) · 2026-09-16 (100%, 0.3d) · 2026-09-20 (100%, 0.3d) · 2026-09-23 (100%, 0.3d) · 2026-09-26 (100%, 0.3d).
Severity: 11% of this company’s 595 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
1★ share of negative reviews over time
Share of 1–3★ Trustpilot reviews that were 1★
In June 2026, 47% of 132 one-to-three-star reviews were 1★; in September 2026, 40% of 91.
Counted from June 2026 onward — the period for which our capture of 1★, 2★ and 3★ reviews is complete for all three. Months with fewer than 10 such reviews are omitted.
Reviewers here waited a median of 6.0 days between the experience and publishing their negative review (653 reviews record both dates).
What their policy promises
cancellation method: 1 hour
“If you order a one time purchase product, you have an hour to get in contact with us if you need to amend or cancel your order.”
refund window: 30 days
“To claim under the 30-day satisfaction guarantee, we require you to contact our customer service team within 30 days of the product arriving at your delivery address”
refund window: 14 days
“Please fill out our contact form within 14 days of your issue occuring, letting us know what the issue is”
refund window: 3 months
“If your order is more than 3 months old when you report the delivery issue, we may not be able to process a refund.”
Quoted verbatim from the company’s own published policy (source page); complaint counts are census classifications. As of 2026-09-10.
Policy-page monitoring
We monitor this company’s published policy page for changes. No changes have been detected since we started watching on 2026-09-14.
Automated change detection on the company’s own published policy page — a record of when the page changed, not a judgement on what changed.
Measured reply time: across 647 negative reviews that received a public reply, the median wait was 0.5 days — the company profile reports an average of under a day.
Reply quality: of 647 company replies to negative reviews analysed, 62% engaged with the specific problem and 35% were generic templates.
Review provenance: 474 company-invited reviews in the recent window average 4.69★, while 130 organic (uninvited) reviews average 4.35★.
27% of its 495 recent 5★ reviews came from accounts that had written only that one review when we captured it (the median across companies is about 39%). A high share is a reason to look closer, not evidence of fake reviews.
Sector benchmark: faulty product makes up 44% of this company’s complaints vs a 25% median across 142 ranked companies in its sector.
Review velocity: 16,337 of this company’s 102,265 Trustpilot reviews (16%) were written in the last 12 months.
What are the most common complaints about Wild?
Faulty product
261 reports · 44% of complaintssteady“The actual deodorant is terrible I bought 2 for different scents , couldn’t smell anything really in either of them”
The company replied on 2026-06-12: “Hi Merani, Thank you for taking the time to share your feedback with us, and we are really sorry to hear about your experience. We are glad you liked the cases, but it is disappointing to hear that…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
2 readers marked this review helpful on Trustpilot.
“The first time you did not reply to me! My roll on deodorant arrived and it had leaked in the box as the lid was not on the bottle correctly”
The company replied on 2026-06-08: “Hey Fiona! Thank you for taking the time to share your feedback with us. We are very sorry to hear about your experience and completely understand your frustration, especially as you have contacted…”
Our classifier read this reply as a template response.
2 readers marked this review helpful on Trustpilot.
“on first use it fell out of the tube & then when used in the tube it broke in half”
The company replied on 2026-06-02: “Hi Karen, Thank you for taking the time to leave your feedback on Trustpilot. We are really sorry to hear about your experience with the travel size deodorant. That is certainly not the quality we…”
Our classifier read this reply as a template response.
2 readers marked this review helpful on Trustpilot.
Delivery failed
109 reports · 18% of complaintssteady“have spent an entire week emailing after one response to say sorry and to get back to you if not received by the 2nd June”
The company replied on 2026-06-06: “Hi Roslyn, Thank you for taking the time to share your feedback, and we are really sorry to hear about your experience with your missing order and the frustration this has caused. We completely…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
2 readers marked this review helpful on Trustpilot.
“I have no idea what's going on. I am in the USA. If you can't ship to us why did you let me place an order online?”
The company replied on 2026-06-04: “Hi Tami, Thank you for taking the time to share your feedback, and we are really sorry for the confusion and frustration this has caused. We have now sent you an email with a full explanation of what…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
2 readers marked this review helpful on Trustpilot.
“They lost them and I obviously haven’t received them, so the subscription was cancelled immediately because I had no reason to trust this business.”
The company replied on 2026-06-03: “Hi Anastasia, Thank you for taking the time to share your feedback with us. We are very sorry to hear about your experience, and we have now sent you an email so we can look into this properly and…”
Our classifier read this reply as a template response.
2 readers marked this review helpful on Trustpilot.
Delivery late
79 reports · 13% of complaintssteady“Took over a month to arrive”
The company replied on 2026-06-03: “Hi Naomi, Thank you for taking the time to share your feedback. We are very sorry that your experience was impacted by issues with your order, which unfortunately led to the delay. This is not the…”
Our classifier read this reply as a substantive response.
It promised: to escalate.
2 readers marked this review helpful on Trustpilot.
“I have no idea what's going on. I am in the USA. If you can't ship to us why did you let me place an order online?”
The company replied on 2026-06-04: “Hi Tami, Thank you for taking the time to share your feedback, and we are really sorry for the confusion and frustration this has caused. We have now sent you an email with a full explanation of what…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
2 readers marked this review helpful on Trustpilot.
“Slow delivery, rude customer service”
The company replied on 2026-06-02: “Hi Savanna-Ann, Thank you for taking the time to share your feedback on Trustpilot. We are very sorry to hear about your experience with your order and the frustration this has caused. We completely…”
Our classifier read this reply as a template response.
2 readers marked this review helpful on Trustpilot.
Not as described
67 reports · 11% of complaintssteady“now theres no sustainability benefits to this product i am not putting up with that either.”
The company replied on 2026-06-02: “Hi there, Thank you for taking the time to share your thoughts. We are sorry to hear your disappointment and we understand how strongly you feel about this. However, we would like to reassure you…”
Our classifier read this reply as a deflection.
2 readers marked this review helpful on Trustpilot.
“I ordered the Cherry scent and it DID NOT smell like Cherry.”
The company replied on 2026-06-02: “Hey Michelle, Thank you for taking the time to leave your feedback on Trustpilot. We are really sorry to hear about your experience and the issues with the scent and application. We have now sent you…”
Our classifier read this reply as a template response.
2 readers marked this review helpful on Trustpilot.
“it’s crumbly, pulls on your skin as the formula is hard and the scent doesn’t stay for long”
The company replied on 2026-06-29: “Hey Emily! Thank you for sharing your feedback with us. We are really sorry to hear that your experience has not been what you expected. We have sent you an email so we can look into this further and…”
Our classifier read this reply as a template response.
1 reader marked this review helpful on Trustpilot.
Support unreachable
58 reports · 10% of complaintssteady“The first time you did not reply to me! My roll on deodorant arrived and it had leaked in the box as the lid was not on the bottle correctly”
The company replied on 2026-06-08: “Hey Fiona! Thank you for taking the time to share your feedback with us. We are very sorry to hear about your experience and completely understand your frustration, especially as you have contacted…”
Our classifier read this reply as a template response.
2 readers marked this review helpful on Trustpilot.
“have spent an entire week emailing after one response to say sorry and to get back to you if not received by the 2nd June”
The company replied on 2026-06-06: “Hi Roslyn, Thank you for taking the time to share your feedback, and we are really sorry to hear about your experience with your missing order and the frustration this has caused. We completely…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
2 readers marked this review helpful on Trustpilot.
“Faulty product not replaced as agreed. Communication abysmal”
The company replied on 2026-08-04: “Hi Pat, Thank you for taking the time to share your feedback. We're truly sorry to hear that you've been left feeling disappointed. We've looked into your case, and it appears we previously sent a…”
Our classifier read this reply as a substantive response.
It promised: a replacement.
1 reader marked this review helpful on Trustpilot.
Support unhelpful
45 reports · 8% of complaintsrising since 2026-08“Slow delivery, rude customer service”
The company replied on 2026-06-02: “Hi Savanna-Ann, Thank you for taking the time to share your feedback on Trustpilot. We are very sorry to hear about your experience with your order and the frustration this has caused. We completely…”
Our classifier read this reply as a template response.
2 readers marked this review helpful on Trustpilot.
“asked for the same information 4 times which I have supplied each time”
The company replied on 2026-06-29: “Hi Pat, Thank you for taking the time to update your review. We're truly sorry to hear that you feel let down by your experience. We've sent you another email today to help move things forward. It…”
Our classifier read this reply as a substantive response.
It promised: a replacement.
1 reader marked this review helpful on Trustpilot.
“My order took over a month to arrive, when it did arrive half of it didn't come”
The company replied on 2026-06-29: “Hi Adam, Thank you for sharing your feedback with us. We are really sorry to hear about your experience and the issues you faced with your order and support. We have sent you an email so we can look…”
Our classifier read this reply as a template response.
1 reader marked this review helpful on Trustpilot.
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-26.