Starling vs Asda: most-reported complaints compared
Most-reported issues at Starling and Asda, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Starling
TrustScore 4.4 · 48,681 reviews on Trustpilot.
1,786 reviews analysed, 2026-06-18 to 2026-11-12.
Complaint rate (recent window): 11%
97% of negative reviews get a company reply.
“Starling Bank is effectively locking me out of my own savings, with no explanation, no solution and no indication of when I can access it.”
Asda
TrustScore 1.4 · 21,185 reviews on Trustpilot.
692 reviews analysed, 2026-05-12 to 2026-11-12.
Complaint rate (recent window): 87%
0% of negative reviews get a company reply.
“The nearest store to us (Harehills Lane Leeds) has removed trollies so shopping with an infant is impossible”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Starling | Asda |
|---|---|---|
| Support unhelpful | 35% | 19% |
| Support unreachable | 13% | 8% |
| Other | 6% | 28% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Starling or Asda.