Asda: most-reported complaints
Automated analysis of 438 public Trustpilot reviews published 2026-05-12 to 2026-09-23. TrustScore 1.4 from 20,961 total reviews — see the Trustpilot page. Quick answer: is Asda legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report issues categorized as 'Other,' accounting for 34% of the 379 complaints identified in 438 reviews. Support unhelpfulness is the second most common concern at 20%, followed closely by delivery failures at 19%. A smaller portion of complaints, 10%, involve faulty products. While support and faulty product issues show a rising trend, the 'Other' and delivery failure categories remain flat.
Trustpilot lists this business as no longer collecting reviews. New reviews are not currently being gathered for its profile. See the Trustpilot page for the current status.
The company claimed its Trustpilot profile on 2021-07-26. We last checked this profile on 2026-09-23 and found 15 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Elsewhere: 3.8★ on Google (902 reviews) · 4.6★ App Store (207,265) — a 2.4-star gap between its Trustpilot and Google scores.
TrustScore over time
1.4 → 1.4 across 12 census measurements since 2026-08-17. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-08-20 (0%, 0.0d) · 2026-08-24 (0%, 0.0d) · 2026-08-27 (0%, 0.0d) · 2026-09-01 (0%, 0.0d) · 2026-09-04 (0%, 0.0d) · 2026-09-07 (0%, 0.0d) · 2026-09-11 (0%, 0.0d) · 2026-09-14 (0%, 0.0d) · 2026-09-17 (0%, 0.0d) · 2026-09-20 (0%, 0.0d) · 2026-09-23 (0%, 0.0d).
Severity: 14% of this company’s 379 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
Reviewers here waited a median of 0.9 days between the experience and publishing their negative review (740 reviews record both dates).
Sector benchmark: other makes up 34% of this company’s complaints vs a 13% median across 91 ranked companies in its sector.
Review velocity: 2,148 of this company’s 20,961 Trustpilot reviews (10%) were written in the last 12 months.
What are the most common complaints about Asda?
Other
128 reports · 34% of complaintssteady“Closing staffed tills, products regularly unavailable, Rewards scheme gone from one of best to virtually pointless.”
2 readers marked this review helpful on Trustpilot.
“not received a single penny in rewards despite logging my rewards card every time”
2 readers marked this review helpful on Trustpilot.
“Not a very nice experience”
1 reader marked this review helpful on Trustpilot.
Support unhelpful
76 reports · 20% of complaintsrising since 2026-09“First, rather than taking the money out of my gift card, they had it pending on my credit card for over a week”
2 readers marked this review helpful on Trustpilot.
“The Customer Services assistant informed me that the lady had already spoken to them and that there was nothing they could do.”
2 readers marked this review helpful on Trustpilot.
“this time, today £69 later No Delivery at All”
1 reader marked this review helpful on Trustpilot.
Delivery failed
73 reports · 19% of complaintssteady“their system had crashed and now they were not delivering at all.”
1 reader marked this review helpful on Trustpilot.
“this time, today £69 later No Delivery at All”
1 reader marked this review helpful on Trustpilot.
“No food delivered from my order 921451014, £28.91.”
1 reader marked this review helpful on Trustpilot.
Faulty product
36 reports · 10% of complaintsrising since 2026-09“I have been refused refund”
2 readers marked this review helpful on Trustpilot.
“Pup tore into it. Eat the pad. Got a blockage in the intestine.”
1 reader marked this review helpful on Trustpilot.
“I was shocked to find that the cakes had mould inside”
1 reader marked this review helpful on Trustpilot.
Support unreachable
26 reports · 7% of complaintsrising since 2026-09“placed an uber order, 3 hours still nothing”
1 reader marked this review helpful on Trustpilot.
“I did question Asda Customer Services but have received no response.”
1 reader marked this review helpful on Trustpilot.
“Asda delivery late no notification given to me or call to let me know”
1 reader marked this review helpful on Trustpilot.
Delivery late
23 reports · 6% of complaintsrising since 2026-09“It should have turned up between 3pm and 4pm Monday 31st August 2026. We are now Tuesday 1st September”
1 reader marked this review helpful on Trustpilot.
“placed an uber order, 3 hours still nothing”
1 reader marked this review helpful on Trustpilot.
“got a email could not deliver!!”
1 reader marked this review helpful on Trustpilot.
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-23.