Kite Clothing vs Asda: most-reported complaints compared
Most-reported issues at Kite Clothing and Asda, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Kite Clothing
TrustScore 4.9 · 11,500 reviews on Trustpilot.
537 reviews analysed, 2022-09-05 to 2026-10-13.
Complaint rate (recent window): 2%
100% of negative reviews get a company reply.
“One of the tops tore before I even had the chance to wear it once.”
Asda
TrustScore 1.4 · 21,185 reviews on Trustpilot.
692 reviews analysed, 2026-05-12 to 2026-11-12.
Complaint rate (recent window): 87%
0% of negative reviews get a company reply.
“The nearest store to us (Harehills Lane Leeds) has removed trollies so shopping with an infant is impossible”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Kite Clothing | Asda |
|---|---|---|
| Faulty product | 37% | 11% |
| Other | 13% | 28% |
| Support unreachable | 3% | 8% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Kite Clothing or Asda.