HFM vs Luv Cars: most-reported complaints compared
Most-reported issues at HFM and Luv Cars, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
HFM
TrustScore 4.1 · 2,960 reviews on Trustpilot.
122 reviews analysed, 2026-03-10 to 2026-11-06.
Complaint rate (recent window): 70%
96% of negative reviews get a company reply.
“deposits made through the broker's official flow shouldn't just disappear without a clear resolution”
Luv Cars
TrustScore 4.7 · 1,635 reviews on Trustpilot.
282 reviews analysed, 2020-09-03 to 2026-11-09.
Complaint rate (recent window): 10%
93% of negative reviews get a company reply.
“They gave me a very damaged car that cost about £1,000 to repair.”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | HFM | Luv Cars |
|---|---|---|
| Support unhelpful | 38% | 34% |
| Support unreachable | 19% | 31% |
| Other | 8% | 15% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, HFM or Luv Cars.