Goodhood vs Malford of London: most-reported complaints compared
Most-reported issues at Goodhood and Malford of London, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Goodhood
TrustScore 4 · 465 reviews on Trustpilot.
117 reviews analysed, 2026-04-28 to 2026-10-25.
Complaint rate (recent window): 14%
13% of negative reviews get a company reply.
“I bought a £100 e-voucher as a Christmas present, and it was never sent.”
Malford of London
TrustScore 2.4 · 65 reviews on Trustpilot.
61 reviews analysed, 2019-03-28 to 2026-01-27.
Complaint rate (recent window): 51%
0% of negative reviews get a company reply.
“more than three weeks now since product is delivered back to them but neither they refund anything nor they respond to my emails”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Goodhood | Malford of London |
|---|---|---|
| Delivery failed | 50% | 26% |
| Support unreachable | 44% | 42% |
| Refunds delayed | 19% | 23% |
| Refund refused | 12% | 26% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Goodhood or Malford of London.