Better Protect vs Store Insure: most-reported complaints compared
Most-reported issues at Better Protect and Store Insure, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Better Protect
TrustScore 4.9 · 1,167 reviews on Trustpilot.
228 reviews analysed, 2016-02-26 to 2026-08-17.
Complaint rate (recent window): 0%
0% of negative reviews get a company reply.
“Should have and could have been all done in one email or call, not several.”
Store Insure
TrustScore 4.8 · 1,481 reviews on Trustpilot.
232 reviews analysed, 2018-05-12 to 2026-08-14.
Complaint rate (recent window): 2%
0% of negative reviews get a company reply.
“You can’t renew an existing policy or buy a new one, which is extremely frustrating”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Better Protect | Store Insure |
|---|---|---|
| Support unhelpful | 30% | 13% |
| Support unreachable | 25% | 10% |
| Other | 20% | 23% |
| Billing errors | 15% | 13% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Better Protect or Store Insure.