Store Insure: most-reported complaints
Automated analysis of 232 public Trustpilot reviews published 2018-05-12 to 2026-08-14. TrustScore 4.7 from 1,478 total reviews — see the Trustpilot page. Quick answer: is Store Insure legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report account and app problems, such as the inability to renew policies or buy new ones, which accounted for 23% of the 30 identified complaints. Other frequently cited issues included limited coverage amounts and unhelpful customer support, each representing 23% and 13% of complaints respectively. Billing errors were also noted by 13% of reviewers, with some citing delayed responses regarding payment disputes. No clear trends could be established for these issues due to a lack of sufficient review data.
How to reach Store Insure
These are the contact details Store Insure publishes on its Trustpilot profile, as of our last check on 2026-09-24 — phone 01392 346531, email [email protected], address 6a Cranmere Court, Lustleigh Close, Exeter, EX2 8PW, US.
The company claimed its Trustpilot profile on 2016-01-05, uses Trustpilot’s paid features, and last replied to a negative review on 2025-11-26 — more than six months ago. Trustpilot ranks it 35 of 113 in Insurance Agency. We last checked this profile on 2026-09-24 and found 0 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Elsewhere: 3★ on Google (2 reviews)
TrustScore over time
4.7 → 4.7 across 3 census measurements since 2026-08-17. Our own record, independent of Trustpilot’s display.
Severity: 7% of this company’s 30 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
Measured reply time: across 30 negative reviews that received a public reply, the median wait was 0.9 days — the company profile reports an average of under a day.
Reply quality: of 30 company replies to negative reviews analysed, 33% engaged with the specific problem and 47% were generic templates.
7% of its 177 recent 5★ reviews came from accounts that had written only that one review when we captured it (the median across companies is about 39%). A high share is a reason to look closer, not evidence of fake reviews.
Sector benchmark: account/app problems makes up 23% of this company’s complaints vs a 11% median across 67 ranked companies in its sector.
Review velocity: 94 of this company’s 1,478 Trustpilot reviews (6%) were written in the last 12 months.
Not enough reviews to establish a trend.
What are the most common complaints about Store Insure?
Account/app problems
7 reports · 23% of complaints“You can’t renew an existing policy or buy a new one, which is extremely frustrating”
“it took about 5 attempts to complete the process as it kept going back to “start a quote””
“the website crashed after spending time completing every page and then when paying i got nothing”
Other
7 reports · 23% of complaints“Cover only 10% of the total price...”
The company replied on 2024-10-11: “Thank you for your Review. Our policy provides cover up to the value that you select. We will, however, only provide cover for up to 10% of your total Value for Valuables. A Valuable is defined as…”
Our classifier read this reply as a deflection.
“Unfortunately this did not work at the gate.”
The company replied on 2023-05-16: “Thank you for your review. However it does look like this might have been aimed at the storage facility rather than us? Hopefully your insurance purchase was a smoother journey for you. 😊”
Our classifier read this reply as a deflection.
“would of been useful if the system told you”
The company replied on 2024-09-30: “Thank you for your Review Pamela, We have passed your comments on to the IT team, they are working on this (seemingly) silly problem to have. 😊”
Our classifier read this reply as a substantive response.
It promised: to escalate.
Support unhelpful
4 reports · 13% of complaints“THREE MONTHS later I got a response that it was my fault and I choose to pay in XCD, even though I absolutely did not, so no refund.”
“Website repeatedly found fault without making it clear how”
The company replied on 2024-09-23: “Thank you Geoff for reaching out to us. I have passed your comments on to our IT team. Sorry that you have had a less than easy experience on our site. 😊”
Our classifier read this reply as a template response.
“trouble with the payment method required and there is no alternative option which I find really unhelpful.”
The company replied on 2024-03-30: “Thank you for your Review of our website and available services. Your comments have been passed on to the development team, we apologise for any inconvenience. 😊”
Our classifier read this reply as a template response.
Billing errors
4 reports · 13% of complaints“THREE MONTHS later I got a response that it was my fault and I choose to pay in XCD, even though I absolutely did not, so no refund.”
“6 payments have been taken from 2 credit cards”
The company replied on 2022-01-06: “Thank you Sally for your review. I believe this issue has been resolved now and the payments have been returned to their relevant cards. Apologies for any delays in getting this sorted for you.”
Our classifier read this reply as a substantive response.
It promised: refund.
“I received an email confirming a purchase for insurance but never took it out was sent in error”
The company replied on 2025-11-25: “Hi Stephen, thank you for your review, we did not have a data breach. There was an update on the system which cleared off some old accounting entries. Unbeknownst to us, this triggered some emails to…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
Overcharging
4 reports · 13% of complaints“I failed to notice that you have almost doubled my premium before buying my latest storage cover.”
The company replied on 2023-03-15: “Good morning Christopher, following our conversation on Monday, I hope we were able to rectify the situation for you. Please get in touch if you have any further issues. 😊”
Our classifier read this reply as a substantive response.
It promised: to make contact.
“NOT pleased by the £6 document charge!!! Bit (well a lot) of a rip-off”
The company replied on 2023-01-30: “Thank you for your review Rob. Your comments have been passed on to the management.”
Our classifier read this reply as a template response.
“They charge £5 document fee, yet it is just a generated email.”
Support unreachable
3 reports · 10% of complaints“6 payments have been taken from 2 credit cards”
The company replied on 2022-01-06: “Thank you Sally for your review. I believe this issue has been resolved now and the payments have been returned to their relevant cards. Apologies for any delays in getting this sorted for you.”
Our classifier read this reply as a substantive response.
It promised: refund.
“The link they send doesn’t work- there is no menu option to log into your account”
The company replied on 2023-11-13: “Thank you for your feedback Kathy, we are sorry that you had issues navigating our website. One of our Operators has been in touch via email this morning and hopefully this has resolved the matter.…”
Our classifier read this reply as a template response.
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-07.