Kay Jewelers vs 77 Diamonds: most-reported complaints compared
Most-reported issues at Kay Jewelers and 77 Diamonds, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Kay Jewelers
TrustScore 2 · 436 reviews on Trustpilot.
110 reviews analysed, 2025-08-02 to 2026-11-10.
Complaint rate (recent window): 75%
0% of negative reviews get a company reply.
“He confirmed that two areas of the link had not been properly soldered, which could easily cause the chain to fail.”
77 Diamonds
TrustScore 4.9 · 6,478 reviews on Trustpilot.
558 reviews analysed, 2024-01-31 to 2026-11-10.
Complaint rate (recent window): 4%
90% of negative reviews get a company reply.
“I still don’t have a ring that fits properly, and on top of that has a wonky band after the re-size.”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Kay Jewelers | 77 Diamonds |
|---|---|---|
| Support unhelpful | 39% | 40% |
| Faulty product | 35% | 25% |
| Overcharging | 12% | 7% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Kay Jewelers or 77 Diamonds.