Goodhood vs The Fold London: most-reported complaints compared
Most-reported issues at Goodhood and The Fold London, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Goodhood
TrustScore 4 · 465 reviews on Trustpilot.
117 reviews analysed, 2026-04-28 to 2026-10-25.
Complaint rate (recent window): 14%
13% of negative reviews get a company reply.
“I bought a £100 e-voucher as a Christmas present, and it was never sent.”
The Fold London
TrustScore 4.2 · 297 reviews on Trustpilot.
103 reviews analysed, 2025-05-29 to 2026-09-22.
Complaint rate (recent window): 22%
100% of negative reviews get a company reply.
“my return was received nearly 2 weeks ago and still no refund.”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Goodhood | The Fold London |
|---|---|---|
| Support unreachable | 44% | 17% |
| Support unhelpful | 19% | 22% |
| Refunds delayed | 19% | 30% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Goodhood or The Fold London.