Gema&Co vs Kay Jewelers: most-reported complaints compared
Most-reported issues at Gema&Co and Kay Jewelers, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Gema&Co
TrustScore 4.8 · 390 reviews on Trustpilot.
166 reviews analysed, 2022-06-24 to 2026-09-12.
Complaint rate (recent window): 2%
100% of negative reviews get a company reply.
“The ring is beautiful I just do not think it is durable enough”
Kay Jewelers
TrustScore 2 · 436 reviews on Trustpilot.
110 reviews analysed, 2025-08-02 to 2026-11-10.
Complaint rate (recent window): 75%
0% of negative reviews get a company reply.
“He confirmed that two areas of the link had not been properly soldered, which could easily cause the chain to fail.”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Gema&Co | Kay Jewelers |
|---|---|---|
| Faulty product | 67% | 35% |
| Support unhelpful | 50% | 39% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Gema&Co or Kay Jewelers.