Ethos vs Ladder: most-reported complaints compared
Most-reported issues at Ethos and Ladder, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Ethos
TrustScore 4.9 · 7,992 reviews on Trustpilot.
1,328 reviews analysed, 2026-01-28 to 2026-11-12.
Complaint rate (recent window): 2%
96% of negative reviews get a company reply.
“Phone calls go on hold for indefinite times, and even when I provided call back number I was never contacted.”
Ladder
TrustScore 4.7 · 3,047 reviews on Trustpilot.
287 reviews analysed, 2021-04-17 to 2026-10-08.
Complaint rate (recent window): 7%
100% of negative reviews get a company reply.
“Working with them was a big waste of time. Imagine if you get approved, what they will do to find in your medical history to deny a claim.”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Ethos | Ladder |
|---|---|---|
| Support unreachable | 29% | 23% |
| Support unhelpful | 27% | 21% |
| Misleading pricing | 26% | 13% |
| Other | 12% | 26% |
| Account/app problems | 8% | 3% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Ethos or Ladder.