Apple: most-reported complaints
Automated analysis of 475 public Trustpilot reviews published 2025-12-03 to 2026-09-25. TrustScore 1.7 from 12,767 total reviews — see the Trustpilot page. Quick answer: is Apple legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report that support is unhelpful, accounting for 36% of the 399 complaints identified in the 475 reviews analyzed. Faulty products are the second most common issue, cited in 33% of complaints, while account and app problems make up 13% and refund refusals account for 8%. The trend for unhelpful support and account issues is rising, whereas reports of faulty products and refused refunds remain flat.
Trustpilot lists this business as no longer collecting reviews. New reviews are not currently being gathered for its profile. See the Trustpilot page for the current status.
The company has not claimed its Trustpilot profile. We last checked this profile on 2026-09-26 and found 10 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Companies House: APPLE (UK) LIMITED (no. 01591116), active, incorporated 1981 (44.9 years); next accounts due 2027-06-30, last accounts filed 2026-04-13. 4 current officers (33 on record historically), 1 resignation in the last 24 months; 2 filings in the last 12 months (192 filings on record). official record — public register facts, not an indicator of wrongdoing; officer changes are routine in many company structures. Live Companies House status as of 2026-09-23.
Elsewhere: 3.8★ on Google (2,010 reviews) — a 2.1-star gap between its Trustpilot and Google scores.
TrustScore over time
1.7 → 1.7 across 12 census measurements since 2026-08-23. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-08-23 (0%, 0.0d) · 2026-08-26 (0%, 0.0d) · 2026-08-29 (0%, 0.0d) · 2026-09-01 (0%, 0.0d) · 2026-09-04 (0%, 0.0d) · 2026-09-07 (0%, 0.0d) · 2026-09-11 (0%, 0.0d) · 2026-09-14 (0%, 0.0d) · 2026-09-17 (0%, 0.0d) · 2026-09-20 (0%, 0.0d) · 2026-09-23 (0%, 0.0d) · 2026-09-26 (0%, 0.0d).
Severity: 28% of this company’s 399 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
1★ share of negative reviews over time
Share of 1–3★ Trustpilot reviews that were 1★
In July 2026, 82% of 103 one-to-three-star reviews were 1★; in September 2026, 90% of 118.
Counted from July 2026 onward — the period for which our capture of 1★, 2★ and 3★ reviews is complete for all three. Months with fewer than 10 such reviews are omitted.
Reviewers here waited a median of 1.1 days between the experience and publishing their negative review (721 reviews record both dates).
Sector benchmark: support unhelpful makes up 36% of this company’s complaints vs a 18% median across 164 ranked companies in its sector.
Review velocity: 1,991 of this company’s 12,767 Trustpilot reviews (16%) were written in the last 12 months.
What are the most common complaints about Apple?
Support unhelpful
144 reports · 36% of complaintsrising since 2026-07“Been given different stories for delay”
2 readers marked this review helpful on Trustpilot.
“she refused to transfer me”
2 readers marked this review helpful on Trustpilot.
“agent couldn't tell me how long after that I could expect delivery”
2 readers marked this review helpful on Trustpilot.
Faulty product
131 reports · 33% of complaintssteady“They’ve basically just broke my phone with the update.”
3 readers marked this review helpful on Trustpilot.
“keyboard touched the screen, left impressions, and finally etched away the screen glass”
2 readers marked this review helpful on Trustpilot.
“Nowadays they are so unreliable after many repairs”
2 readers marked this review helpful on Trustpilot.
Account/app problems
52 reports · 13% of complaintsrising since 2026-07“Apple disabled iMessage and FaceTime on my number claiming spam. I am not a spammer.”
2 readers marked this review helpful on Trustpilot.
“can’t be arsed with it all again so will change brand to list get rid of reminders for something it won’t let me do!”
2 readers marked this review helpful on Trustpilot.
“locked out of my account and even with my phone number and email they have made it impossible to get back in”
1 reader marked this review helpful on Trustpilot.
Refund refused
32 reports · 8% of complaintssteady“I have not received the product or the service yet”
2 readers marked this review helpful on Trustpilot.
“they allow poor content in their app store and deny refund requests.”
2 readers marked this review helpful on Trustpilot.
“they would NOT refund my $100”
1 reader marked this review helpful on Trustpilot.
Support unreachable
31 reports · 8% of complaintsrising since 2026-07“waiting 2& hours for them to get back to me”
3 readers marked this review helpful on Trustpilot.
“Apple assistance disappeared up'its' own backside with solutions.”
2 readers marked this review helpful on Trustpilot.
“Reached support several times and got only automated replies”
1 reader marked this review helpful on Trustpilot.
Other
31 reports · 8% of complaintsfalling“The update before the recent update SUCKS! I’ve had nothing but frustrating issues with it.”
2 readers marked this review helpful on Trustpilot.
“Apple is only refunding half of my lost money, and The Wolf game has NO account recovery option”
1 reader marked this review helpful on Trustpilot.
“Couldn't replace a battery for an 8 year old product”
1 reader marked this review helpful on Trustpilot.
Compare Apple with…
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-26.