Smart Insurance vs The Insurance Surgery Ltd: most-reported complaints compared
Most-reported issues at Smart Insurance and The Insurance Surgery Ltd, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Smart Insurance
TrustScore 4.9 · 10,052 reviews on Trustpilot.
550 reviews analysed, 2020-07-24 to 2026-09-11.
Complaint rate (recent window): 1%
92% of negative reviews get a company reply.
“She emailed me a pdf of an advert for the service they provide”
The Insurance Surgery Ltd
TrustScore 5 · 2,397 reviews on Trustpilot.
232 reviews analysed, 2016-08-02 to 2026-09-01.
Complaint rate (recent window): 0%
100% of negative reviews get a company reply.
“Couldn't help ant all”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Smart Insurance | The Insurance Surgery Ltd |
|---|---|---|
| Misleading pricing | 46% | 38% |
| Support unhelpful | 17% | 50% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Smart Insurance or The Insurance Surgery Ltd.