Big Cartel vs Xcotton: most-reported complaints compared
Most-reported issues at Big Cartel and Xcotton, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Big Cartel
TrustScore 4.7 · 413 reviews on Trustpilot.
181 reviews analysed, 2026-07-04 to 2026-08-30.
Complaint rate (recent window): 3%
53% of negative reviews get a company reply.
“Began charging more to actively make the site more convoluted and harder to use.”
Xcotton
TrustScore 4.8 · 1,356 reviews on Trustpilot.
482 reviews analysed, 2025-06-09 to 2026-09-21.
Complaint rate (recent window): 3%
73% of negative reviews get a company reply.
“Instead, they continue replying to my Trustpilot reviews with the exact same generic message telling me to contact the carrier”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Big Cartel | Xcotton |
|---|---|---|
| Support unhelpful | 33% | 37% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Big Cartel or Xcotton.