ComplaintCensus

O2 vs Vodafone UK: most-reported complaints compared

Most-reported issues at O2 and Vodafone UK, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.

O2

TrustScore 2.8 · 25,271 reviews on Trustpilot.

1,078 reviews analysed, 2026-06-09 to 2026-09-26.

Complaint rate (recent window): 39%

31% of negative reviews get a company reply.

Support unhelpful51%
Poor core service27%
Support unreachable17%
Account/app problems16%
Billing errors13%
“Received a letter asking for £16 on an account that we had cancelled, saying debt collectors would be sent!!”
2★ Trustpilot review, 2026-06-29

Vodafone UK

TrustScore 4.7 · 143,505 reviews on Trustpilot.

3,297 reviews analysed, 2024-01-31 to 2026-09-25.

Complaint rate (recent window): 8%

99% of negative reviews get a company reply.

Support unhelpful52%
Poor core service30%
Support unreachable17%
Billing errors10%
Hard to cancel8%
“I’ve been waiting over a month for my Vodafone broadband to be activated”
1★ Trustpilot review, 2026-08-13

Reported on both

Issues with an evidenced category (at least two verbatim quotes) on both sides.

IssueO2Vodafone UK
Support unhelpful51%52%
Poor core service27%30%
Support unreachable17%17%
Billing errors13%10%

Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, O2 or Vodafone UK.