Aerial Direct vs EE: most-reported complaints compared
Most-reported issues at Aerial Direct and EE, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Aerial Direct
TrustScore 4.8 · 19,722 reviews on Trustpilot.
472 reviews analysed, 2026-01-05 to 2026-09-11.
Complaint rate (recent window): 3%
89% of negative reviews get a company reply.
“we was still charged”
EE
TrustScore 4.3 · 123,641 reviews on Trustpilot.
3,690 reviews analysed, 2026-07-30 to 2026-09-26.
Complaint rate (recent window): 18%
100% of negative reviews get a company reply.
“Yesterday I spent 1 hour 22 mins on a phone call to customer services trying to get a tv package added to the broadband which went live on Wednesday.”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Aerial Direct | EE |
|---|---|---|
| Support unhelpful | 34% | 43% |
| Support unreachable | 28% | 13% |
| Poor core service | 18% | 14% |
| Misleading pricing | 12% | 14% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Aerial Direct or EE.