Wallace Allan vs 77 Diamonds: most-reported complaints compared
Most-reported issues at Wallace Allan and 77 Diamonds, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Wallace Allan
TrustScore 5 · 1,490 reviews on Trustpilot.
234 reviews analysed, 2021-02-11 to 2026-09-02.
Complaint rate (recent window): 1%
100% of negative reviews get a company reply.
“Upon receiving a damaged watch, my husband emailed the company to which he received an automated response”
77 Diamonds
TrustScore 4.9 · 6,254 reviews on Trustpilot.
345 reviews analysed, 2024-01-31 to 2026-09-04.
Complaint rate (recent window): 4%
79% of negative reviews get a company reply.
“I still don’t have a ring that fits properly, and on top of that has a wonky band after the re-size.”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Wallace Allan | 77 Diamonds |
|---|---|---|
| Faulty product | 50% | 26% |
| Delivery late | 25% | 37% |
| Support unhelpful | 25% | 40% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Wallace Allan or 77 Diamonds.