loveholidays UK vs Alternative Airlines: most-reported complaints compared
Most-reported issues at loveholidays UK and Alternative Airlines, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
loveholidays UK
TrustScore 4.4 · 281,879 reviews on Trustpilot.
3,621 reviews analysed, 2026-05-26 to 2026-09-27.
Complaint rate (recent window): 13%
99% of negative reviews get a company reply.
“failed to process it correctly”
Alternative Airlines
TrustScore 4.9 · 31,967 reviews on Trustpilot.
1,200 reviews analysed, 2026-04-19 to 2026-09-23.
Complaint rate (recent window): 1%
30% of negative reviews get a company reply.
“For the next 8–10 weeks, I repeatedly followed up with Alternative Airlines regarding my refund.”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | loveholidays UK | Alternative Airlines |
|---|---|---|
| Support unhelpful | 27% | 37% |
| Misleading pricing | 21% | 13% |
| Overcharging | 13% | 11% |
| Other | 11% | 18% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, loveholidays UK or Alternative Airlines.