Loan.co.uk vs First Thought Financial: most-reported complaints compared
Most-reported issues at Loan.co.uk and First Thought Financial, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Loan.co.uk
TrustScore 4.9 · 3,220 reviews on Trustpilot.
316 reviews analysed, 2023-10-24 to 2026-09-02.
Complaint rate (recent window): 1%
40% of negative reviews get a company reply.
“we were, again, told that we had to ‘speak to someone’ to stop the application”
First Thought Financial
TrustScore 4.9 · 1,006 reviews on Trustpilot.
184 reviews analysed, 2021-01-21 to 2026-09-12.
Complaint rate (recent window): 2%
33% of negative reviews get a company reply.
“initial contact from a very rude salesman”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Loan.co.uk | First Thought Financial |
|---|---|---|
| Support unhelpful | 49% | 43% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Loan.co.uk or First Thought Financial.