Heron Financial vs First Thought Financial: most-reported complaints compared
Most-reported issues at Heron Financial and First Thought Financial, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Heron Financial
TrustScore 5 · 2,348 reviews on Trustpilot.
235 reviews analysed, 2018-04-25 to 2026-09-02.
Complaint rate (recent window): 1%
0% of negative reviews get a company reply.
“shockingly, Aidan replied saying he was “surprised” we made an offer”
First Thought Financial
TrustScore 4.9 · 1,006 reviews on Trustpilot.
184 reviews analysed, 2021-01-21 to 2026-09-12.
Complaint rate (recent window): 2%
33% of negative reviews get a company reply.
“initial contact from a very rude salesman”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Heron Financial | First Thought Financial |
|---|---|---|
| Support unhelpful | 64% | 43% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Heron Financial or First Thought Financial.