Butler & Wilson vs 77 Diamonds: most-reported complaints compared
Most-reported issues at Butler & Wilson and 77 Diamonds, according to reviewers on Trustpilot — classified by our automated reader and backed by verbatim quotes from distinct reviews. This is a side-by-side of what reviewers report, not a score, rating or recommendation for either company.
Butler & Wilson
TrustScore 4.9 · 6,492 reviews on Trustpilot.
288 reviews analysed, 2022-05-10 to 2026-07-29.
Complaint rate (recent window): 2%
0% of negative reviews get a company reply.
“Necklace arrived with stone missing. Not very well made jewelkery”
77 Diamonds
TrustScore 4.9 · 6,254 reviews on Trustpilot.
345 reviews analysed, 2024-01-31 to 2026-09-04.
Complaint rate (recent window): 4%
79% of negative reviews get a company reply.
“I still don’t have a ring that fits properly, and on top of that has a wonky band after the re-size.”
Reported on both
Issues with an evidenced category (at least two verbatim quotes) on both sides.
| Issue | Butler & Wilson | 77 Diamonds |
|---|---|---|
| Faulty product | 21% | 26% |
| Not as described | 19% | 14% |
| Delivery late | 15% | 37% |
| Support unreachable | 14% | 7% |
| Support unhelpful | 9% | 40% |
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Figures are census classifications, not official statistics, and reflect what reviewers reported — not findings of wrongdoing by either company. Not affiliated with, endorsed by, or sponsored by Trustpilot A/S, Butler & Wilson or 77 Diamonds.