Is TUI legit?

A factual composite from public reviews, official regulator records, app stores and the company’s own policies. We report evidence, not verdicts of fraud or endorsement.

Based on 3,613 public Trustpilot reviews published 2026-05-24 to 2026-09-27 — see the Trustpilot page. Not affiliated with Trustpilot or TUI.

TUI is an established company with 206,265 Trustpilot reviews and a 4.6 TrustScore. In our census of recent reviews, 10% were classified as complaints, most often support unhelpful, not as described, misleading pricing. Elsewhere it scores 2.4★ on Google, 4.7★ on the App Store, 4.6★ on Google Play, 1.76★ on Reviews.io. Of 1016 company replies to negative reviews analysed, 31% engaged with the specific problem.

What goes wrong most, according to reviewers

Support unhelpful — 246 reports (29% of complaints)
Not as described — 180 reports (21% of complaints)
Misleading pricing — 132 reports (16% of complaints)

Full evidence, quotes and trends: the TUI complaint report.