Is Compare the Market legit?

A factual composite from public reviews, official regulator records, app stores and the company’s own policies. We report evidence, not verdicts of fraud or endorsement.

Based on 3,602 public Trustpilot reviews published 2025-06-24 to 2026-09-26 — see the Trustpilot page. Not affiliated with Trustpilot or Compare the Market.

Compare the Market is an established company with 146,729 Trustpilot reviews and a 4.9 TrustScore. In our census of recent reviews, 2% were classified as complaints, most often misleading pricing, other, account/app problems. Elsewhere it scores 3.8★ on Google, 4.09★ on Reviews.io. Of 665 company replies to negative reviews analysed, 45% engaged with the specific problem.

What goes wrong most, according to reviewers

Misleading pricing — 185 reports (36% of complaints)
Other — 97 reports (19% of complaints), rising
Account/app problems — 85 reports (16% of complaints), rising

Full evidence, quotes and trends: the Compare the Market complaint report.