Is Vitality legit?

A factual composite from public reviews, official regulator records, app stores and the company’s own policies. We report evidence, not verdicts of fraud or endorsement.

Based on 2,148 public Trustpilot reviews published 2025-09-10 to 2026-09-23 — see the Trustpilot page. Not affiliated with Trustpilot or Vitality.

Vitality is an established company with 68,821 Trustpilot reviews and a 4.5 TrustScore. In our census of recent reviews, 8% were classified as complaints, most often support unhelpful, support unreachable, other. Elsewhere it scores 3.5★ on Google, 4.2★ on the App Store. Of 703 company replies to negative reviews analysed, 60% engaged with the specific problem.

What goes wrong most, according to reviewers

Support unhelpful — 298 reports (46% of complaints)
Support unreachable — 136 reports (21% of complaints)
Other — 87 reports (13% of complaints)

Full evidence, quotes and trends: the Vitality complaint report.