Serve: most-reported complaints
Automated analysis of 57 public Trustpilot reviews published 2024-08-13 to 2026-09-24. TrustScore 1.4 from 59 total reviews — see the Trustpilot page. Quick answer: is Serve legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report issues with overcharging, which accounted for 33% of the 54 complaints identified in 57 reviews. Account and app problems were the second most frequent complaint, cited in 32% of cases, while unhelpful support was reported in 28% of complaints. Support being unreachable was mentioned in 22% of the complaints. Trends indicate that reports of overcharging and account issues are rising, while complaints about unreachable support are falling.
Trustpilot lists this business as no longer collecting reviews. New reviews are not currently being gathered for its profile. See the Trustpilot page for the current status.
The company claimed its Trustpilot profile on 2025-03-17 and uses Trustpilot’s paid features. We last checked this profile on 2026-09-26 and found 1 new review. These are facts Trustpilot publishes about the profile, as of our last harvest.
TrustScore over time
1.4 → 1.4 across 3 census measurements since 2026-08-23. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-08-23 (0%, 0.0d) · 2026-08-26 (0%, 0.0d) · 2026-09-26 (0%, 0.0d).
Severity: 44% of this company’s 54 graded complaints were classified as severe (money lost, an essential service cut off, or a problem unresolved for months). See the harm index.
Reviewers here waited a median of 1.2 days between the experience and publishing their negative review (56 reviews record both dates).
Sector benchmark: overcharging makes up 33% of this company’s complaints vs a 14% median across 142 ranked companies in its sector.
Review velocity: 37 of this company’s 59 Trustpilot reviews (63%) were written in the last 12 months.
What are the most common complaints about Serve?
Overcharging
18 reports · 33% of complaintsrising since 2026-03“you can’t get your money out”
1 reader marked this review helpful on Trustpilot.
“they ended up taking about 40% of the money I put on the card in fees”
1 reader marked this review helpful on Trustpilot.
“The company has collected its fee every month and has kept the balance of my card when closing my account.”
1 reader marked this review helpful on Trustpilot.
Account/app problems
17 reports · 32% of complaintsrising since 2026-03“Very unprofessional, not helpful. I’m not able to even touch the money in the account.”
1 reader marked this review helpful on Trustpilot.
“they say they cant approve an account for me”
1 reader marked this review helpful on Trustpilot.
“The company has collected its fee every month and has kept the balance of my card when closing my account.”
1 reader marked this review helpful on Trustpilot.
Support unhelpful
15 reports · 28% of complaintssteady“Very unprofessional, not helpful. I’m not able to even touch the money in the account.”
1 reader marked this review helpful on Trustpilot.
“they say they cant approve an account for me”
1 reader marked this review helpful on Trustpilot.
“Their online system doesn't work. At all. And then they penalize you for going on line.”
1 reader marked this review helpful on Trustpilot.
Support unreachable
12 reports · 22% of complaintsfalling“you can’t get your money out”
1 reader marked this review helpful on Trustpilot.
“cannot get ur money back some annoying girl on the phone would not send u to the supervisor”
1 reader marked this review helpful on Trustpilot.
“defraud customers of their monies by collecting charges from an account that is not even activated nor registered”
Refund refused
8 reports · 15% of complaintsrising since 2026-03“cannot get ur money back some annoying girl on the phone would not send u to the supervisor”
1 reader marked this review helpful on Trustpilot.
“they took 995 off of My card”
“The letter for activating my card says NO MONTHLY FEE in bold. Then I get a monthly inactivation fee!”
Billing errors
5 reports · 9% of complaintsfalling“I called to dispute a transaction that was still pending. I informed them that I did not authorize that purchase”
“After a month and a half of $1300 being stuck in their transfer section, they don’t have the technical ability to reverse it”
“I got no service. I opened a dispute with Serve, explained they had charged my card, and then said they could not see a payment.”
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-26.