Icon UK: most-reported complaints
Automated analysis of 179 public Trustpilot reviews published 2023-08-31 to 2026-09-16. TrustScore 4.9 from 495 total reviews — see the Trustpilot page. Quick answer: is Icon UK legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report delivery delays, which accounted for 67% of the 6 complaints identified across 179 reviews. Support issues were also cited, representing 33% of the complaints. No trend could be established for these issues due to insufficient review volume.
How to reach Icon UK
These are the contact details Icon UK publishes on its Trustpilot profile, as of our last check on 2026-09-24 — phone 07920 400142, email [email protected], address 20 Doctors Lane, Melton Mowbray, LE13 1QD, GB.
The company claimed its Trustpilot profile on 2023-07-12 and last replied to a negative review on 2026-03-02 — more than six months ago. Trustpilot ranks it 9 of 58 in Printed Clothing Store. We last checked this profile on 2026-09-24 and found 0 new reviews. These are facts Trustpilot publishes about the profile, as of our last harvest.
Forum footprint: 1 MoneySavingExpert forum discussions mention this company (browse). Roughly 0 of the top, relevance-sorted search results were posted in the last 90 days — an approximate figure by construction, not a true recency count. Recent thread titles: “E:23/12 Win 1 of 2 iPod Nanos and Disney Wraps”.
Elsewhere: 5★ on Google (193 reviews)
TrustScore over time
4.9 → 4.9 across 12 census measurements since 2026-08-12. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-08-12 (100%, 0.0d) · 2026-08-15 (100%, 0.0d) · 2026-08-18 (100%, 0.0d) · 2026-08-21 (100%, 0.0d) · 2026-08-25 (100%, 0.0d) · 2026-08-31 (100%, 0.0d) · 2026-09-03 (100%, 0.0d) · 2026-09-06 (100%, 0.0d) · 2026-09-09 (100%, 0.0d) · 2026-09-12 (100%, 0.0d) · 2026-09-15 (100%, 0.0d) · 2026-09-18 (100%, 0.0d).
What their policy promises
delivery promise: selected items
“Next Day delivery available on selected items.”
delivery promise: Melton Mowbray
“Live local? Feel free to order online and pick up in Melton Mowbray by selecting our Click & Collect option at checkout.”
support availability: 07920 400142
“If you have any questions at all, speak to us directly on 07920 400142.”
Quoted verbatim from the company’s own published policy (source page); complaint counts are census classifications. As of 2026-09-13.
Policy-page monitoring
We monitor this company’s published policy page for changes. 1 change detected since we started watching on 2026-09-01:
- 2026-09-15: +2/-0 lines; added: Crop Tops | - Crop Tops (snapshot)
Automated change detection on the company’s own published policy page — a record of when the page changed, not a judgement on what changed.
Review provenance: 103 company-invited reviews in the recent window average 4.95★, while 72 organic (uninvited) reviews average 5.00★.
25% of its 173 recent 5★ reviews came from accounts that had written only that one review when we captured it (the median across companies is about 39%). A high share is a reason to look closer, not evidence of fake reviews.
Sector benchmark: delivery late makes up 67% of this company’s complaints vs a 20% median across 158 ranked companies in its sector.
Review velocity: 153 of this company’s 495 Trustpilot reviews (31%) were written in the last 12 months.
Not enough reviews to establish a trend.
What are the most common complaints about Icon UK?
Delivery late
4 reports · 67% of complaints“still not received my items or had any update tried to email and had nothing back?”
The company replied on 2024-12-06: “Amber, there's no evidence of an order in either of your names attached. I haven't seen any emails from you either (nothing in spam either). I have checked through our card vendor and Paypal and…”
Our classifier read this reply as a deflection.
“Still waiting for the T-shirts to arrive.”
The company replied on 2024-06-13: “Really sorry to read that. However, for clarity to others reading, this review was the first that we were made aware that there was a problem. I looked into this with the utmost urgency the moment I…”
Our classifier read this reply as a deflection.
“getting an email to justify why it would take so long to deliver and then saying that they're 'a family business' and that somehow excuses the tardiness”
The company replied on 2026-03-02: “Thanks for your thoughts Christopher. Naturally I don’t want any one to feel disappointed and I’m sorry if you were. However, I must point out that there’s a misinterpretation of the email to which…”
Our classifier read this reply as a deflection.
Support unreachable
2 reports · 33% of complaints“still not received my items or had any update tried to email and had nothing back?”
The company replied on 2024-12-06: “Amber, there's no evidence of an order in either of your names attached. I haven't seen any emails from you either (nothing in spam either). I have checked through our card vendor and Paypal and…”
Our classifier read this reply as a deflection.
“The item I purchased (rucksack) broke within 2 days of use.”
The company replied on 2026-09-09: “Thanks so much for amending the review, Jim. I was mortified to find your email in my spam folder after seeing the original review. I have no idea why it was flagged as spam. I'm glad to have sorted…”
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-21.