Buyline Ltd: most-reported complaints
Automated analysis of 103 public Trustpilot reviews published 2023-11-09 to 2026-09-09. TrustScore 4.7 from 175 total reviews — see the Trustpilot page. Quick answer: is Buyline Ltd legit? Issues below reflect what reviewers reported, not findings of wrongdoing.
Reviewers most often report that customer support is unhelpful, with this issue accounting for 75% of the 8 complaints identified in the 103 reviews analyzed. One reviewer stated they never received their product and felt led on by the company after complaining for months. A trend cannot be established yet as there are not enough reviews to determine a pattern.
How to reach Buyline Ltd
These are the contact details Buyline Ltd publishes on its Trustpilot profile, as of our last check on 2026-09-25 — phone 03330 230 134, email [email protected], address Unit B12, Gloucester, GL3 1JZ, GB.
The company claimed its Trustpilot profile on 2021-12-22, uses Trustpilot’s paid features, and last replied to a negative review on 2026-05-07. Trustpilot ranks it 73 of 116 in Financial Institution. We last checked this profile on 2026-09-25 and found 1 new review. These are facts Trustpilot publishes about the profile, as of our last harvest.
Companies House: BUYLINE LTD (no. 11223350), active, incorporated 2018 (8.5 years); next accounts due 2027-09-30, last accounts filed 2026-04-30, 2 registered charges. 6 current officers (12 on record historically), 1 resignation in the last 24 months; 11 filings in the last 12 months (101 filings on record). official record — public register facts, not an indicator of wrongdoing; officer changes are routine in many company structures. Live Companies House status as of 2026-09-23.
Forum footprint: 0 MoneySavingExpert forum discussions mention this company (browse). Roughly 0 of the top, relevance-sorted search results were posted in the last 90 days — an approximate figure by construction, not a true recency count.
Elsewhere: 3.5★ on Google (0 reviews)
TrustScore over time
4.7 → 4.7 across 8 census measurements since 2026-08-12. Our own record, independent of Trustpilot’s display.
Reply behaviour over time
Solid: % of negative reviews replied to. Dashed: typical days to reply. Both as reported on this company’s Trustpilot profile, recorded whenever our census re-checked it and a figure had changed — the gaps between points are not equal: 2026-08-12 (100%, 0.0d) · 2026-08-15 (100%, 0.0d) · 2026-08-18 (100%, 0.0d) · 2026-09-09 (100%, 0.0d) · 2026-09-13 (100%, 0.0d) · 2026-09-21 (100%, 0.0d) · 2026-09-25 (100%, 0.0d).
Review provenance: 72 company-invited reviews in the recent window average 4.79★, while 34 organic (uninvited) reviews average 4.53★.
13% of its 95 recent 5★ reviews came from accounts that had written only that one review when we captured it (the median across companies is about 39%). A high share is a reason to look closer, not evidence of fake reviews.
Sector benchmark: support unhelpful makes up 75% of this company’s complaints vs a 27% median across 320 ranked companies in its sector.
Review velocity: 51 of this company’s 175 Trustpilot reviews (29%) were written in the last 12 months.
Not enough reviews to establish a trend.
What are the most common complaints about Buyline Ltd?
Support unhelpful
6 reports · 75% of complaints“never even recieve the product, complained yet after months they just lead me on.”
The company replied on 2024-04-08: “Hi, We've reached out to you for more information, I can assure you that there is nothing fraudulent about your transaction, we are a regulated business and take complaints very seriously and all…”
Our classifier read this reply as a deflection.
1 reader marked this review helpful on Trustpilot.
“you have to follow up with every single thing including things they should be telling you themselves.”
The company replied on 2024-02-19: “Apologies, we have investigated the issue and we've have found that one of our team did not follow our process, I believe they have now been in contact and resolved the situation and I hope that you…”
Our classifier read this reply as a substantive response.
It promised: to make contact.
1 reader marked this review helpful on Trustpilot.
“causing a lot of un necessary stress”
The company replied on 2026-08-12: “Hi, we're currently investigating your concerns but we do believe this may be a misunderstanding, our applications have a 90 day validity which is directly linked to the credit search validity BUT we…”
Our classifier read this reply as a deflection.
Method: reviews are classified into a fixed complaint taxonomy by an automated reader; every category shown is backed by at least two verbatim quotes from distinct reviews. Trends are computed from dated review counts only. Negative reviews are deliberately over-sampled for evidence depth; headline percentages use an unbiased recent sample only. Report updated 2026-09-09.